Your nonprofit organization’s social media presence plays a critical role in your donor engagement strategy as well as the promotion of your online giving channels.

It’s becoming increasingly difficult to increase the reach of social media pages such as Facebook, Twitter and Google+.

Social media platforms constantly change the content and sources that will be prioritized. Without strategic planning, your carefully-curated website might not get noticed.

Nonprofits can easily incorporate social media into their marketing and fundraising strategies to increase their exposure. Because they are both about engagement, great social media and online fundraising strategies will complement each other.

This is key to online fundraising campaigns that are successful: Consciously increasing organic donor engagement via social media.

These are some ways to increase the impact of your social marketing efforts and promote your online giving channels.

1. Organise a peer to peer fundraising campaign
2. Broadcast live video content via social media.
3. Mobile-friendly optimization of your website and donation page
4. Organise a matching gift drive
5. Begin conversations with your followers.

It is difficult to build organic online engagement in just a few hours. However, it can be achieved with smart strategies that unite your fundraising and social media goals.

1. Organise a peer to peer fundraising campaign

Peer-to-peer fundraising campaigns are something that almost everyone has heard of, even if you have never done one. These campaigns are quickly becoming one of the most effective and popular ways for nonprofits to connect with supporters online while raising money.

Peer-to-peer fundraising campaigns are the best way to increase your nonprofit’s online success.

Your volunteers will host their microsites to promote your campaign. You will find a lot of customization options on the top peer to-peer fundraising platforms and tools to track and manage the campaign.

Peer-to-peer fundraising campaigns are best shared on social media because they rely on your extended network.

Social media has the potential to increase visibility for peer-to-peer fundraising campaigns. This is an excellent opportunity to include fun elements that will motivate your donors and followers.

• Fundraising challenges. You can challenge your peer-to-peer fundraising group hosts to see who raises more money in a given time period. This will encourage them to promote your cause and increase awareness.
• Competition elements for fundraising events. Participants can vote by donating money directly to their favourite page or using peer-to-peer fundraising pages in order to raise funds for an event on-site.
• You can share your content. Your shareable content can be promoted via peer-to-peer fundraising on social media. To increase visibility and attract donors, send your videos, articles, or appeal messages directly to your page hosts.

This Qgiv list of 10 creative peer-to-peer fundraising strategies will help you promote your campaign in a more creative way.

These campaigns are most effective when shared and promoted on social media platforms. If you feel that one of these might work for your company, explore your options and start brainstorming.

2. Broadcast live video content via social media.

If your company has never produced campaign videos before, this technique may seem daunting. However, social media live broadcast capabilities make the process easy.

Video is the best type of content to spread your message. Social media marketing trends suggest that live video broadcasts will also be very popular in the future.

This is a huge opportunity for nonprofits who are ready to integrate live video into their fundraising strategies and social media campaigns.

Although traditional video content can be very effective in raising awareness and engaging donors, the financial and time costs associated with producing it can sometimes prove to be prohibitive for some organizations. Using social media to broadcast live video is usually cheaper and more convenient than traditional video content.

It is important to remember that live video content must be meaningful in order to encourage supporters to get involved with your cause. You could broadcast:

• Your major outreach events
• Field work and implementation of projects
• Galas and ceremonies for major donors
• Announcements about new campaigns and goals
• With giving instructions, calls to action

Live video content is an great social media tool for peer-to-peer fundraising campaigns. Broadcast your page to host competitions and training sessions.

Your supporters can also create their own video content through peer-to-peer fundraising.

Your volunteers can share their love for your organization with others. This is a great way to reach new donors through the networks of your volunteers.

3. Mobile-friendly optimization of your website and donation page

How often do you access digital content on your tablet or phone?

When you are running an online fundraising campaign or marketing your website through social media, it is essential that your website is optimized for mobile use.

Poorly optimized mobile websites are a big turnoff for visitors. They will abandon your page faster than they can find what they need.

It is important to consider the whole user experience for donors who were directed to your website via social media. Your donation form is important, even if your website looks fantastic on a mobile browser.

You can ruin the positive user experience you have worked so hard to create by not optimizing your donation form. Unorganized forms that are too complicated and have too many fields will not look good on mobile browsers.

Instead, you should be focusing on the essentials.

• Information about payment to donors
• Donation amount
• Donor email address
• Buttons for donating
• Subscribe to recurring gift subscriptions by opting in

It is likely that your organization collects additional information from donors. However, this step should be saved for after the donation has been completed.

Social media engagement is about speed and efficiency. It will only take a few seconds to grab a viewer’s attention. Keep it that way.

Check out, the top non-profit websites of DNL OmniMedia for inspiration on optimizing your pages for mobile design and beautiful use.

4. Organise a matching gift drive

Matching gift programs are an important source of donation revenue for charities, but they are often underutilized. Because so many donors don’t know about them, this is why they are so underutilized.

This also means that matching gifts could be a great foundation for a social media campaign.

For donors who have never used such a program, the possibility that their employer will match their donation (or more) can be very motivating.

You can search for your donors eligibility online and have them embed into your web pages. A social media post could be linked directly to a page dedicated to matching gifts for your organization.

Matching gifts can be a powerful angle in your next social media marketing companies in Phoenix campaign.

• Increase awareness about matching gift programs. It all depends on your organization’s nature and the donor base. Simply raising awareness via social media can help increase donations.
• Organise a special matching gift drive or day. A local business may be willing to match any donations received within a specified time frame. Time limitations are a great incentive to donate and encourage your followers to share your campaign information.

The best way to establish relationships with new sponsors is through matching gift programs

You should thank your sponsor for their support after a successful match gift day.

You can increase donor interest by investing in your organization’s ability accept matching gift donations.

5. Begin conversations with your followers.

It is possible to optimize your website for mobile and create high-quality video content that promotes you message and raises funds. You can also integrate your online and social media fundraising strategies in a number of effective ways.

But, it’s impossible to ignore the fact that engaging with your online followers can make all of this useless.

It doesn’t matter if your website is perfect or you have beautiful social media content. But it’s important to remember that your social network followers aren’t just potential donors who can be converted via your website. These are real supporters who saw the true value of your work and were attracted by it.

Engage your social media followers in meaningful ways that can spark further discussion among all members of your community.

• Ask your followers any questions about your organization’s operations, projects, or goals.
• Ask your network for their opinions about developments and changes in your community.
• Recent news articles and media that are relevant to your work or ongoing campaigns should be posted.

To foster organic engagement, it is important to stay on-trend with your online community.

You can build meaningful and engaged relationships with your online supporters so that you can be sure that your followers will read or watch what you post on their social media pages.

Organic online engagement is not only a great investment for your future campaigns but it’s also the best way to keep in touch with your most important stakeholders.

Nonprofit organizations have more opportunities to increase the impact of their online fundraising campaigns through social media platforms.

An effective social media presence is essential for a successful online fundraising campaign. Here are some tips to help you achieve your online goals efficiently. Engaging donors is an effective way to increase the impact of your online giving channels.

Kobe Digital provides digital marketing services in Las Vegas with a free consultation.