Social media is now an integral part of a business strategy. However, you need to do more than simply post content on these platforms. A social media strategy can help you achieve your goals.

It can be a big help to have a plan and steps to reach your goals. How do you create your social media strategy?

Kobe Digital discuss the steps to follow when brainstorming social media strategies with their team.

It is important to understand the purpose of your social marketing strategy and how it works. Social media marketing refers to the use of social media platforms and social networking sites to market your brand.

This marketing method allows brands to reach both their existing audience and potential customers. This allows brands to show their values, tone, and personality.

Social media marketing can be used to create brand awareness, provide customer service, and performance tracking. These are all great benefits, and ignoring social media marketing companies in Phoenix could be detrimental to your brand’s chances of success.

Let’s now talk about the importance of a social media plan. Your social media strategy should include the following: What goals are you trying to achieve, how will you get there, and what metrics you will use to measure your progress?

It is important to execute the strategy so that it can be modified as necessary based on changes in your target audience’s needs and status, as well as cultural climates like current trends. These five steps are essential to consider when brainstorming your social media strategy:

1. Setting Specific Goals that Align with Major Business Objectives

Setting goals is an important part of your social media strategy. It’s the best way to measure your progress and measure your successes. The S.M.A.R.T framework should be used to guide your goals.

• S – Specific
• M – Measurable
• A – Attainable
• Relevant
• T – Time Bound

This framework will assist you in setting realistic goals that you can measure within a specified timeframe. You can monitor your progress and, most importantly, identify areas for improvement.

When tracking these goals, it is important to look at the metrics that are most relevant for your brand.

A lot of likes on one post does not necessarily mean that your brand is doing well. You should look at metrics such as likes, shares, and comments, how long viewers spent watching your video, how many social media users spend on your site and other indicators.

These numbers will show you how engaged your audience is with your brand. This information will allow you to determine if the strategy needs to be changed.

2. Defining Your Target Audience

Once you have a clear idea of your goals, you can start to identify the people who will help to reach them. Your customers are the answer! It’s essential to know your target audience to get loyal customers and good engagement. You can create a questionnaire for your customer that asks the following questions:

• What is the age of my customer?
• What is my customer’s job?
• What is the annual income of my customer?
• Is my customer located in the United States?
• What are the values of my customers?
• What is my customer’s hobby?

These questions will allow you to identify the target audience and help you tailor your marketing strategy accordingly. You can do this by developing a brand personality and tone that reflect the customer.

You can also use social media to learn more about the consumer habits of your target audience based on their interactions with content from brands similar to yours.

3. Perform a SWOT, PEST, and Competitor Analysis

Once you have identified your target audience, you can then continue to research your industry, where you stand as a company, and what your competitors are doing. This information can be extremely useful in determining what and how to market your strategy.

A SWOT analysis is a summary of Strengths, Weaknesses Opportunities, and Threats. Ask yourself: What are the strengths and weaknesses of your current business? What are the threats and opportunities you face? You can also complete a SWOT analysis of your brand to determine where you need to improve and which areas you should keep.

PEST analysis is a combination of Political, Environmental, and Social Analysis. This analysis will allow you to analyze the socioeconomic factors that affect your industry. This analysis will give you a better understanding of the social climate and allow you to adjust your strategy as needed.

Competitor analysis is the final component of your social strategy. It highlights the competition and provides you with the information you need to distinguish your brand from them.

You can also look at the strategies of your competitors and draw inspiration to help you build and define your brand’s style.

4. Get to Know Your Social Media Platforms

Your social media strategy should include understanding which platforms are most beneficial to your brand, how you plan to stay active, and how your strategy can be tailored to each platform’s requirements.

Because what works on Instagram might not work on Twitter and TikTok. You must make sure that each account you have on different platforms reflects your brand and can work with the unique features of each.

Quality is more important than quantity. So choose a few social media platforms you are most interested in and develop detailed strategies for them.

You can do this by looking at what content is most popular on these platforms, what is trending on them (hashtags and songs, challenges), and what content is most loved by your audience. Also, you can research what features each app has, such as reels and stories.

Effectively reaching your goals can be achieved by understanding the needs of each user on each platform.

5. Consistent and Organized

Your social media strategy should include consistency and organization. The difference between when and how frequently you post can make a big impact on your followers. It is possible to do this by trial and error. You can see which topics your audience is most interested in and at what times of the day they are most active on social media. These are some of their favorite third-party platforms that they recommend to help with their social content organization:

• Mailchimp
• Hootsuite
• SproutSocial

These platforms allow you to analyze your social analytics and plan content accordingly. The content you create should reflect your brand’s values and help you achieve the goals that you have set. Sometimes you might want to use different strategies, such as the 80/20 rule. This focuses on entertainment, education, and excitement 80%, while 20% focuses on products or services for 20%.

6. Continue to Modify the Strategy

As you can see, curating a social strategy involves a lot of trial and error. You need to learn what works for you and what is not.

It is crucial to be open to adapting to all options and to recognize the ones that can benefit your brand and strategy.

Social media can be unpredictable. You never know what trend will take hold, how long it will last, or what new feature you need to master. It’s essential to be flexible!

Kobe Digital suggests these fundamental steps as the first step in developing a successful social media strategy. This blog is intended to help you develop your strategy and achieve your goals.

Are you still unsure how to start? They are here to help you! Contact Kobe Digital to discuss how they can help you develop a bold, creative social media strategy for your industry. The team includes strategists, marketers, and creatives who are experts in their fields.