It is an effective way to increase traffic to your website by optimizing your SERP results. The increased visibility of your site on search engine results in pages strong> will result in higher traffic.

There are many ways you can increase your search engine results and traffic to your site. However, most of them require extensive research and time.

Talk to any SEO agency in London and they will tell you that SEO tools are a great way to speed up your time-consuming tasks and increase your overall SERPs.

Four Key SEO Tips to Increase Your SERP Results

These four tips will increase your visibility in SERPs.

1. Use Original Images

When it comes to SEO, original images are always a good idea. Two reasons are why this is so:

To get the best results, images must be related to your content. Search engines won’t pay as much attention to your site if they don’t, so original images won’t make any sense.

Second, make sure to include keywords in the images’ names. These keywords will be considered by search engines and you’ll receive a higher rank if your images match popular SERP queries.

Source tags are required for images being linked to your website. This can be done by adding alt tags to the images and putting a keyword there. Google will then be able to see what is on them.

An example: For an Instagram photo with a picture of my new dress, it would be the alt=”New Dresses for Spring” It would appear when someone searches for that term.

2. Long Tail Keywords

Long-tail keywords can help you improve your search results. These are very specific phrases that can be used to describe the exact target you’re looking for. Here’s one example:

Let’s suppose we sell the iPhone 7 and want to increase our visibility on Google. “iPhone 7 Price” is one of our keywords. Although this keyword may seem simple, we know we aren’t getting the results we want with this long-tail keyword. This keyword is more popular than ours, which makes no sense when you consider how easy it can be to target keywords such as this.

We changed the keyword from “iPhone 7 Price” to “Cheapest iPhone 7 Deals Online”. This is because our competitors are still getting traffic, but Google Trends shows that “Cheapest iPhone 7 Deals Online” has a higher search volume than “iPhone 7 Price”.

This means we are more likely to be able to rank for this long-tail keyword. Because our competition doesn’t get as much traffic for this keyword and we can capture it all, we rank higher in SERPs.

3. High-Quality Content

SEO has always valued quality content, but the importance of this has increased over the years. It is essential to rank high in Google’s EDU SERPs. You can improve your content in many ways, including providing unique information with excellent references.

This is crucial because Google won’t rank your content high if it doesn’t get the meaning of your content. When writing articles or blog posts, it is important to use long-tail keywords along with your main keyword. Google will recognize that your post is relevant and can rank you for it.

If you are writing an article on creating a social calendar, it would be best to use keywords such as “social media content calendar” or phrases like “how do I create a calendar for social media” instead.

4. Get Social

Last, share your articles on social networks! You will have a wider audience who can see what you are all about and also people who don’t know you well. You can start by creating a Twitter account for your business. Then, you can use a tool such as Hootsuite (to schedule social media posts in advance) so that you don’t spend too much time tweeting.

Social media is all about sharing. Use it to your advantage. Tweet your blog posts, and also share your content on Facebook.

These are some bonus tips:

5. Create Backlinks

Bloggers can use this method to improve their search engine rankings. It doesn’t take much time but requires some research. Moz and Open Site Explorer allow you to see the links of your competitors.

You can check out a competitor’s website to see if they have a link to your site. Find other websites your competitor doesn’t have links to and contact them. This is a great way of building backlinks without doing a lot of work.

6. Optimize Your Internal Links

Optimizing your website can help you rank higher in the SERPs. Your site must be optimized for the main keywords you wish to rank for. Secondary keywords should also be considered. Every page on your website should contain at least two keywords. You also need to ensure that your anchor text is relevant to all your internal links.

Kobe Digital is a great tool to determine if your website is optimized properly. It will show you how many pages link to a URL, which links drive the most traffic, and how many internal links have been clicked.

This tool can also be used to check if your URLs are not working. You can also use this tool to find out if your website has any pages that are not optimized.