09/21/2022

8 Reasons Ikeas Marketing Campaigns So Successful

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IKEA is a well-known company that sells furniture around the globe. Ikea’s innovative digital marketing strategy is the key to their success. IKEA’s digital transformation from offline to online can be a great example for companies.

Sweden’s top retailer and manufacturer decides to use online technology to enhance their marketing strategies. This is to stay current and be relevant to their customers.

They are globally based and make use of social media marketing by taking advantage of all available social media platforms. Multiple accounts are maintained by the brand on one platform, such as IkeaUSA and IkeaUK.

This article will discuss IKEA’s digital strategy for marketing and the 8 key points you need to know. You should implement at least one of Ikea’s digital strategies and campaigns if you want to improve marketing skills.

Making good use of social media

Social media was considered a temporary fad and a distraction in its early days. Today, social media is almost an integral part of our daily lives. There are many social media channels that offer a great opportunity for businesses and consumers to connect with each other.

It is important to understand the platforms that your customers use, and to be available at the right time to connect with them. This makes your brand more valuable and important in their eyes. It is important to make the most of it.

It’s a great job by IKEA. You can find discounts, promotions and giveaways on Facebook, Instagram and Twitter. They are responsive to their customers and respond quickly to any complaints.

IKEA’s Square Metre Challenge campaign shows how well the brand manages social media. This brand makes tiny living spaces more practical, and even more useful. is the website. You can view other videos and get more details about the campaign.

Augmented Reality

IKEA is always on the cutting edge of technology. Augmented Reality (AR), is one example. Augmented Reality overlays a computer-generated image onto a user’s real-world view to create a composite view. The brand’s composite view is provided by this technology and IKEA Place, which was launched in 2017. It’s great for customers to see the catalog but not be able to imagine how the furniture would look in their home.

IKEA Place app allows people to place their Christmas tree. IKEA has partnered up with 72andSunny Amsterdam to make this possible. This campaign includes GIFs, influencer activity, and a marketing campaign called “#Placeatreeonit”. 

Virtual Reality

Virtual Reality (VR)technology is already being used for entertainment purposes and the creation of game content. IKEA’s virtual experiences will take you on an unforgettable journey. Customers can access the VR technology to view the kitchen and even cook in it. These virtual experiences are very popular and generate a lot of buzz for the brand. IKEA uses VR technology to be closer to customers and gain their loyalty. 

Keeping it fresh and new

IKEA’s website is always updated with new content, such as new products and offerings. This brand attracts potential customers’ attention and provides a reason for existing customers to explore new products and options. IKEA keeps people’s attention alive with promotions and community outreach campaigns. Customers also talk about new products via social media.

Content marketing

IKEA’s digital marketing strategy still places a lot of importance on content marketing. Even for the largest furniture retailer in the world, catalogs don’t suffice anymore. Therefore, IKEA invests in content marketing.

IKEA may be the master of creating online content that is engaging and interesting. You can see examples of their successful content marketing in the Home Tour Series videos or inspirational boards on Pinterest.

Get to Know Your Audience

Interacting with customers via social media platforms is an excellent way to get to know their thoughts. It’s not enough. The shopping habits of shoppers are changing quickly. IKEA uses customer insights to run successful digital campaigns. These insights are used to inform their marketing strategies and create new products that improve the lives of homeowners.

First: 59 This is an excellent example of IKEA’s clever digital campaigns. They reached out to their customers and asked them about their morning routine and how it affects their day. IKEA offers tips and expert advice to customers throughout the campaign.

Innovative banner usage

Brands are allowed to apply five products per banner box, but IKEA’s unique website banner design exceeds that limit. Their banner is 300 x 250 pixels and has more than 2.800 products. Customers are shown that IKEA can provide a solution for small spaces with their furniture.

Easy payment methods

Customers today prefer easy and convenient payment options for online purchases. IKEA accepts PayPal, as well as credit and debit cards to make online shopping easier. IKEA’s virtual e-commerce store allows customers to view the latest products and incorporate every innovation. Customers can buy IKEA products using PayPal. They don’t have to use credit or cash.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.