You are not selling a product or service when you try to make a sale. To get there you must A) understand your audience and B) convince them to buy it from you. To make this work they must trust you, view your products as having a high price-to-quality ratio, and be willing to take this leap of faith. It is risky to do business with someone new. Most people will need to go through multiple stages before becoming customers.
What if your website could be used to help you make this happen? Imagine if psychological principles could be used to convince your audience to trust and respect you. It is possible to do all of these things, even though it may not be as simple. With this in mind, and without further ado here are some determining factors you should work around to increase conversions through psychology in web design.
1. Customer service
First, you must understand that customer service is a key factor in your conversion rate. However, the problem lies in how to integrate this into your design and show it to customers before they can use it. This is possible by using chatbots. You’ll get more loyalty by showing your audience you are available 24/7 and can respond quickly.
Chatbots are cheaper than hiring a customer service representative and they are more reliable. Traditional customer service requires that you train all employees, provide adequate equipment, and allow them to get experience. Chatbots are capable of handling most issues without human intervention. Chatbot integration into web design is a standard practice. It’s something your customers will expect.
2. Trustworthiness
Trustworthiness is another factor that you should use to your advantage. However, it is important to understand that before your audience clicks on a link, they begin to form an opinion about your business. SEO is a must-have for making a first impression.
The Brisbane SEO agency has some great advice. Finding the right keywords is the first step to making this happen. Your audience will feel frustrated if you use all the intuitive keywords that are available to find you. However, it is difficult to find the right keywords in an oversaturated marketplace. It is important to consider the local market as well as the global position of your company in the market. It might be worth looking for local partners.
Your rank is also important. It affects traffic, which in turn affects conversion rates. And, it influences public opinion about your brand. A conversion rate of 5 per cent is different if you have 1000 visitors each month than if there are 10,000. The former is more important than the former. People are more inclined to trust businesses that appear at the top of search results than those that are further down. In other words, if they click on your link it suddenly becomes less likely.
3. Testimonials
People are reluctant to purchase a product that has not been reviewed or rated because they don’t want to take the risk. They want someone to review your product/use your services, and then recommend it. They will feel safer and know what to expect. You can do this by using testimonials.
This is because testimonials can be difficult to get. It is not possible to get positive reviews from everyone who purchases your product. People who aren’t satisfied with your product or service are more likely to leave comments or reviews. You should look for ways to encourage these testimonials.
It is important to consider the composition of these testimonials. Your audience should feel the testimonials are written in the same tone and voice as their peers. Avoid using corporate jargon, exaggeration, or common marketing phrases. Second, add a picture to your testimonial so that your audience can easily identify the people who left it.
You can also use testimonials to increase your sales by using the FOMO (fear of missing out) phenomenon. This psychological phenomenon is simple and you can encourage your audience to make the same choice by showing them examples of successful people. This method is subtle and may not be obvious to those in the audience who are already familiar with hard-sell tactics.
4. Better customer experience
You must also understand that your job does not end with the sale. This is just the beginning. Unless your industry deals with one-time purchase (exercise equipment or chess sets), this is only the beginning. This first purchase should be used as a way to persuade others. You must ensure it is a positive experience.
While the methods you use to improve customer experiences may vary depending on which platform you are using, the principles remain the same. Make your site more transparent, make it easier to use and avoid minimalism.
5. Your refund policy should be the focus
We’ve talked before about trust. It’s understandable that your audience is careful about what they spend their money on. But what if you could show your audience that trust is more important than money? It is easiest to show them that you value their trust by enacting a flexible refund policy with a strong emphasis. This will persuade people not only to buy from your company but also reduce any negative reactions. If you get your money back, people are less likely to review you negatively or give you a low rating.
6. Limiting the choices
It is best to offer your customers all you have, in the hope that they will find what they are looking for. You might not be able to give people enough choice, so limit the number of items you offer.
It’s best to give them items that are closely related or similar to the one they’re currently considering. You can pick anything that isn’t as related for cross-sale, but it is important not to go too far with the number of items.
7. Mobile-friendliness
Smartphones are now used to browse the web more than any other device, including tablets, laptops, desktops, and laptops. You need to place a greater emphasis on your mcommerce game. The easiest way to achieve this is through design. Optimize the checkout page for mobile users. This psychological trick is so useful because it makes your audience’s experience much easier.
Your buyers won’t pause to consider why everything is working as it should when everything is perfect. They might only start to use their analytical thinking when things go wrong.
Final words
It all boils down to customer experience. If you give your audience a reason for staying, they will return. It takes time to build trust so don’t let it discourage you if the growth in conversion rates is slow during the initial stages of your business.
Remember, you are in this for the long-term, not to get them to buy. These psychological tricks can be used to convince them to buy from you. This shouldn’t seem impossible, no matter how difficult it might sound.
