Popup UX Design Mistakes To Avoid: Master Guide


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Nearly all online businesses use popups to advertise their products.

Popups can be so annoying, why would they bother?

This article will talk about the most common errors in popup design and how you can avoid them.

Marketers work hard to increase conversions

  • Increasing sales
  • Gaining more subscribers
  • More traffic is always a good thing.

Every marketer has a different goal. However, not all marketers achieve the same conversion rates.

It is possible to motivate more people to take desired actions if they understand UX and optimize for it.

Your website can be the key to getting your message across to customers.

You must use the best UX practices to achieve your business goals. 

Popups can be misunderstood to be annoying and have a negative user experience. This is changing, however, with a new progressive idea.

Convert to With better popup UX design

Popup UX Design – Common popup errors – Use This Instead

Your pop-ups might not convert as you expect.

The popup UX design is similar to the website UX on your conversion rates.

Pop-Ups might not generate the sales leads or engagement that you desire. This could be due to many factors.

  • segment your popups.
  • Know your audience.
  • Create targeting and display guidelines for popups
  • Choose the right popup maker to achieve your business goals.

Kobe Digital, a popup builder for a budget, has all the features you need to make your popups more attractive and convert more people.

I will be discussing the most common errors pop-ups can cause on your website.

Don’t worry. I’ll show you how to get rid of bad popups. 

1. Displaying entry popups to visitors who open your website 

Entry popups, also known as popups, appear when users visit a website. 

  • They can be irritating
  • Disrupt browsing, reading, and writing of the content
  • Visitors can become distracted or frustrated
  • Users will often leave your site right away.
Here’s what you can do instead:

Popups are used a lot and often contain annoying and irrelevant ads.

They can disrupt the user experience. Google has developed an intrusive Interstitial Policy to prevent intrusive pop-ups from interrupting visitors’ activities.

Stop annoying pop-ups making it difficult to access your website and brand. Next, choose the best time for your campaign to be displayed.

  • Show popups in the next X seconds

You can display an entry popup after ‘X seconds. This will give users enough time to get to know your site.

  • Display popups after scrolling

Visitors can be interested in your products, services, or content if they scroll down to at least X% of your website.

Kobe Digital lets you set the display rule that your popup will display after scrolling through a percentage. 

  • Convert abandoned visitors

The Popup UX design includes the display of the popup when users abandon shopping carts or leave your site. 

You can set the exit-intent trigger. Determine how often visitors will view your exit-intent popup.

It can cause visitors anxiety if the exit-intent popup is displayed repeatedly 

Do you want to recover abandoned cart customers? Here’s a recipe: Convert cart abandonment shoppers into sales up to 10% with a popup email

2. Interrupting Visitors for Feedback During a Task

Interrupting visitors while they try to complete a task, such as filling out forms for purchase, is not helpful.

Customers may become confused or frustrated. 

Here’s what you can do instead:

Optimize the timing of popups.

  • Users must wait to finish their tasks 

A better Popup UX design requires that you wait for users to complete their tasks before bombarding them with popups. 

After they are done with their task, you can ask them for feedback. This will allow you to improve the user experience.

3. The Popups make access to the content easy.

Some popups prevent users from accessing the content they were looking for. They leave your site and don’t want to engage with it.

Here’s what you can do instead:

You should consider popup types and times they will appear

  • Sidebar popups can be a great idea

Sidebar popups do not interfere with visitors or content.

  • Display floating bar popups

Popup floating bars are available in two formats: a top and a bottom version. They can be used with any content.

  • To display full-screen popups on the screen, enable After-Scrolling Targeting

Full-screen popups can be shown by using targeting rules that don’t interrupt users

4. Providing the same popup for all users at once

You need to adjust the targeting and display rules to suit your audience. 

Here’s what you can do instead:

It doesn’t mean that you have to show the same popup every time. You can instead use different display rules to better segment your audience.

  • Segment your customers according to their language or browser language
  • Target your audience based on their location.
  • Target new and returning customers
  • Segment users according to their traffic source

5. Too Little Information

Popup UX design can be affected if too many fields are in the embed form.

Here’s what you can do instead:

Users who ask too many questions may get frustrated and leave the task.

You can also omit unnecessary fields from your popup. Too many form fields can confuse.

Modal overlay popups have a bad reputation for being scams and irrelevant advertisements. Users close them quickly without paying much attention.

Here’s what you can do instead:

Important messages like cookies and GDPR notifications should not be delivered using modal overlays.

To improve user experience, sidebar popups or floating bar popups can be used.

7. Multiple popups on the same page 

Multiple popups may cause poor user experience, even though they are optimized with attractive designs.

Here’s what you can do instead:

You should avoid multiple popups appearing at once. Keep one popup for a single purpose.

Kobe Digital has a URL Browsing feature that allows you to exclude or include popups at specific URLs.

8. Create Unattractive, Unique Popup Designs

I presume everyone will agree with my assertion:

Popups are annoying and ugly in the traditional manner.

Here’s what you can do instead:

Kobe Digital is a tool that can be used to create popups that are more appealing than boring ones.

A popup UX that is well-designed and attractive will be more popular

  • Make a clear call to action
  • We have fewer embedded form fields
  • Matching colors
  • Provide a relevant, interesting image if necessary.

Bottom line

You should avoid these mistakes to create a popup UX optimized for your audience. Popups can help increase leads, conversions, and engagement.

You can send your ideas and thoughts to

Thank you for your time.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.