Keeping up with the latest social media strategies in 2022 could mean the difference between sales and no sales, a follow or not follow alike, and… you get the idea.

You may be using Pinterest to market your company. Regular posting, scheduling content in advance, and strategic following are all great ways to do so.

Why use Pinterest?

Pinterest is not designed to encourage users to leave the app as much as other social media sites. Pinterest boasts some amazing statistics that target businesses. This Hootsuite report shows that it will be a dominant feature in 2022.

72% of users feel more prepared to purchase after visiting the social network.

According to 85% of users, Pinterest is used for planning new projects

What’s new on the Social Media Platforms in 2022

Pinterest hosted its annual Pinterest Presents event in March 2022. The global event provided a wealth of information for the marketing industry and offered a variety of options to monetize through the social media network.

How can brands use these updates to boost visibility and increase sales? These updates are available below.

• Your Shop
• In-App Purchases For Shopify
• API for Shopping
• Trends
• Idea Pins Advertising
• Your Shop

Pinterest states,

Pinterest’s [Your Shop] allows people to shop, browse and buy from one place – it is completely customizable to each person’s tastes. That’s right. Pinterest users will be able to see a personalized shopping surface with brands and products that are based on their activity and preferences.

This is a fantastic opportunity for online-commerce businesses to expand their business and increase their visibility. This new offer from Pinterest may allow owners to gain a competitive edge. However, it will require technology-savvy teams to implement these changes.

We recommend that you hire a digital agency in Miami to help with these transitional tasks.

Update 1: In-App Purchases For Shopify

In-app purchases are a departure from the current business model of Pinterest. They streamline the purchasing process and can encourage more impulse shopping without having to open new tabs or windows.

This should be easy if your e-commerce business is run via Shopify. Although it may seem small, this can help you reduce purchasing time and increase sales.

We will continue to advocate for CRO advancements.

Update 2: Shopping API

The new shopping API makes it easier than ever to connect to catalogs. This is crucial for maximizing in-app commerce.

Similar to the other points we have mentioned in this post, creating shoppable Pins reaches the consumer wherever they are browsing, increasing sales opportunities.

Pinterest has been trying to improve this area for some time. They have been clearly behind other social media platforms.

Although we hope these APIs will be available quickly to all regions, it is possible for slow rollouts.

Update 3: Pinterest Trends

Pinterest states,

The Pinterest trends tool will be available to businesses in the US, Canada, UK. It includes real-time search data and more trend types. You can also get personalized trend recommendations for your company. We’ll also be launching the tool in other countries later this year.

These are all essential features for businesses that want to promote and sell via Pinterest. However, Pinterest has been slow to implement them.

The UK, Canada, and the US may have to wait a while longer.

Update 4: Idea Pins Advertising

Pinterest states,

Creators can tag your products in their Idea Pins and reveal a paid partnership. You’ll be able to promote the Pins as Idea ads later in the year to celebrate your partnership with a larger audience.

This is another great way to reach new demographics and increase your brand awareness. Businesses must ensure they understand their customers and how their products and services fit into their minds.

Summary

Although Pinterest might not have as many users as Instagram, Twitter, and Facebook, its followers are dedicated and motivated to purchase.

People are more likely to be inspired by a service or product than they are by the activity. They will then search for information on specific subjects.