Personalized Marketing: Tips and Examples


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This article will describe what dynamic website content is and how you can use it in your marketing strategy to increase sales.

Customers have better shopping experiences when they use dynamic content. Dynamic Content improves conversion, CTR, and the average order amount (AOV). More relevant interactions and offers are possible. 

If you are familiar with the concept, you can skip the examples.

What’s dynamic content?

Dynamic content can also be called adaptive or dynamic content. It could be a website component or an email component that adapts according to user preferences or behavior.

These components may include audio and video content. These parameters include user data and in-session behavior.

In-session behavior: Content changes based on what pages visitors visit, how long they spend on-site, and what items they add to their shopping cart.

User Characteristics: You can modify content based on demographics such as buyer personas and geo-location.

User data: Content modification based on customer engagement, customer life cycle, and past purchase history.

Amazon’s recommendation engine for dynamic content is a well-known example. 

  • Popups customized to modify the text based on user characteristics and current session behavior
  • Recommend products based on your browser history
  • After you’ve made a purchase and given your name, they will greet you by name the next time you visit their website and offer product recommendations.
  • Dynamic content may be combined with ads. 

Examples of Websites with Smart Dynamic and Common Tactics

You can see that dynamic content adapts to the users. This makes your offers more personal and improves your eCommerce conversions.

These dynamic websites will help you get started in your online marketing.

1. Create personalized popups using dynamic content

Popups can help convert website visitors to customers and leads.

Most common dynamic popup example:

Exit-intent popups

Website visitors leave before they purchase an item or add it to their cart. 

The cart quantity is key to special deals

Customers who qualify for a specific cart quantity will see this popup. Let them know about the offer. 

Target shopping carts and higher segments with a popup builder like Popupsmart.

Popup dynamic material created from demographic data

Some dynamic popups can change based on the information collected from the browser. In some cases, you could also talk about the weather at the visitor’s place.

Shopping cart abandonment popups

Abandonment Cart Popups work like exit-intent popups. You can show a popup on checkout or on the cart page to remind customers of special offers.

Popupsmart allows you to quickly create a dynamic popup in 3 minutes.

2. You can personalize offers

Personalizing offers is one of the most common uses of dynamic content. 

Although it may sound vague, consider the following examples.

Geo-specific offers can be used to target dynamic targets.

Target specific areas with a free shipping offer if you ship to multiple countries. Shipping costs can often lead to cart abandonment.

3. Personal Recommendations

Two of the most well-known eCommerce sites are Amazon and eBay. They personalize product recommendations to encourage customers to buy the product they’ve seen before.

It works in two words.

Customers should be treated like people. Don’t recommend static products.

Salesforce found that shoppers who click through recommendations are 4.5x more likely to add items to their cart and 4.5x more likely to complete their purchase.

Target Customizes the product recommendation widget with user data. Items will change dynamically based on which filters you apply.

4. Deals based on customer lifecycle

You should treat returning customers and new customers differently. 

Many studies have shown that returning customers are more profitable. Every segment should have its unique offer.

Reward loyal customers with price incentives and prizes to win new customers

ToolsToday offers dynamic web content that users can adapt to their location, language, and currency. 

5. Use dynamic material in the Awareness-Outreach Phase

Marketing success can be measured by generating leads via outreach activities and increasing awareness. 

Dynamic content can enhance outreach programs.

Dynamic emails

Dynamically creating email content based on specific elements can help personalize your emails to customers and make campaigns more relevant. 

  • Customers may be greeted with their usernames
  • Use CTAs that relate to the requested action. You can complete a purchase, read an article, renew an account, or make a purchase.
  • Personalize your online invitations to make registration easier.
  • You can add additional data to your email body. This adapts dynamically to the user’s account behavior and behavior.
Dynamic content for display ads & text

Dynamic Content is a powerful tool for optimizing your paid ads campaign.

  • Mapping digital search terms to text ad titles. It dynamically creates text ads for landing pages, either entirely or in part, based on the user’s intent.
  • Dynamic display ads are also possible for remarketing campaigns. These ads are selected based on the user’s interest.

One example is Facebook ads. Facebook ads are an example.

Comparison between static and dynamic content vs. 

You may still be unsure of the differences between dynamic and static content. Ask “What is static content?” “

Static content is any web component that is consistent across all pages. It doesn’t matter who is reading it.

Dynamic Content refers to web pages that adjust to a user’s time, location, and device. 

Static HTML files do not work well for dynamic web pages. These HTML files are based on server-side scripts that generate an HTML file in response to a specific event (user logins, interactions) and then send the HTML file to the web browser.

Dynamic web content is generated server-side, so it is served typically from origin servers rather than from a cache.

Dynamic content has many advantages

The benefits of Marketing include the ability to adapt dynamic material to your website.

  • User-friendly experience
  • This helps to increase key KPI metrics such as conversions, bounce rates, return visits, etc.
  • Relevance (i.e. Relevance (i.e., relevant product recommendations) has increased
  • Dynamic content is seamless and fast: It does not interrupt the page layout. Today’s personalization technology can load adaptive content quickly.


Dynamic content offers more relevant and personal recommendations and user experiences. 

Plan carefully the steps you will take to implement dynamic web content. Test it to determine what works best.

We hope you find this guide helpful.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.