06/26/2022

Multilingual Website: Guiding To Building One

Insights

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It is possible to build a multilingual site in order to reach more people online.

Multilingualism is important for your online presence. This could help you attract clients from across the country or the globe.

This article will demonstrate how you can create a website that is accessible in all languages. 

How do you create a multilingual website

  1. Translate your website content
  2. Adapt your visual content
  3.  You can now change your SEO for all languages
  4.  Your website can be multilingual

1. Translate your website content

Translation is the key component of a multilingual site. You have many options for translating your content into the language you prefer.

A professional translator can be hired or a neural translation service such as Google Translate. Many cultural and grammatical nuances could be lost in translation.

Kobe Digital Multilingual allows you to use Google Translate’s powerful languages services. You can also edit your translations right from your editor

Ensure that you don’t miss any text on your website during translation. This includes text on your homepage, menus, and details for your online store.

It is important to include the date in your translations. It is easy to get lost.

It is possible that some things cannot be translated from one language into another when you translate website content.

Be aware of cultural references. Do you use puns that are specific to one language or country in your call to action text? Applause for engaging microcopy. Use the same phrases and tone when switching to secondary languages.

2. Visual content can be adapted

Images can be “translatable” to text. If you offer a localized service, you can select images that correspond with the local language.

Imagine your homepage featuring the Statue of Liberty as a cultural landmark. Images can have different meanings depending upon the culture.

3. You should modify your SEO for all languages

Now that you have completed the translation phase it is time to optimize your pages for search engines. 

Each market has its own search habits and SEO requirements. Next, you should update your SEO settings so that potential customers can find your website when they search in their native language.

4. Multilingualism your website

After your web content is prepared, you can let visitors in other languages know that they can access your site.

An easy-to-use language menu will showcase your linguistic skills. Each language can have its own mini flag icons, or written abbreviations depending on the preference.

The language toggle should be located in your main navigation. Searches that take too long can make it more difficult for people to understand.

One word of wisdom: Flag or word icons are great for languages that have multiple versions. These icons can be added to the header menu.

It can seem daunting to create multilingual websites. This is an important step in simplifying the process.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.