Marketing Strategies to Boost Your Growth on TikTok


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We are here to help you, no matter if you’re an experienced TikToker or new to the scene.

To grow your TikTok company and increase sales, you need to know more than just catchy songs and clever filtering. We can help you get it.

This guide to TikTok marketing strategies answers all your questions. It also explains when and how frequently you should post on TikTok. This guide also provides tips on how to interact and engage with TikTok’s influencers.

Are you ready to explode your TikTok growth? First, let’s learn about TikTok. Next, we’ll talk about our top TikTok marketing techniques.

What’s TikTok? Why Should You Care?

We won’t ask. TikTok is a social media platform designed for young people. This contrasts with Instagram, Facebook, and Twitter, which are all around for more than ten years.

TikTok lets users create, share, and watch short videos

Have You Tried Instagram Stories? This platform works in the same way as Snapchat Stories.

Why should entrepreneurs invest their time and energy into TikTok? There are a lot of TikTok marketing opportunities to help you grow your company.

  • TikTok can be used to target Gen Z users. 
  • User Engagement – TikTok is the most used social media app, with an average session time of just 11 minutes. When you hook TikTok users there’s a good chance they’ll stay longer to view your content.
  • TikTok in-app shopping is a money driver for digital spending. 67% of TikTok users said that the app incited them to shop even though it was not planned.
  • Brand Connection 73% of TikTok users feel closer to brands they interact with through the platform. TikTok can be a great tool for building relationships with customers.

14 Punchy TikTok Marketing Strategies

TikTok users don’t come to TikTok to receive news, updates, or shop. They want to have fun and laugh at their content. 

After you have a solid TikTok content strategy, you can begin to increase your reach, traffic, and sales. 

You don’t have to try all strategies. That would be a lot of work.

1. Tiki: Post at the Best Times

Do you want to know when TikTok has been active? It is possible. The answer is probably already known. It all depends upon when you post to TikTok.

It comes down to who you are and what your industry is. 

There’s no best time to post on TikTok. We have done some research and can modify these numbers as we examine audience engagement and analytics. 

  • Monday: 6 AM, 10AM, 10 PM
  • Tuesday: 2AM to 4AM, 9AM and 10AM
  • Wednesday: 7 AM, 8 AM, 11 PM
  • Thursday, 9 AM, 12 AM, and 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM-7 PM, 8 PM
  • Sunday: 7 AM-8 AM, 4 PM

Timing is crucial, but more important is consistency and being able to post on TikTok whenever you want. 

2. Create a rhythm and stay consistent

How often should you post to TikTok? Twice daily. Maybe once a week.

There’s no magic number. Some accounts see great engagement by posting multiple times per day, while others see significant TikTok growth when they post only once.

Be consistent, not focused on the number. Don’t be inconsistent with your publishing schedule.

TikTok recommends posting 1-4x per day. Start there. Do not waste time creating more content.

3. TikTok Influencers

TikTok stars are well-known for having huge followings and high engagement. 

Where should you start? TikTok makes finding influencers easy and measuring your results.

Start looking for influencers by heading over to the TikTok Creator Market. You can view their audience demographics such as age, gender, and TikTok usage.

These influencers have years of experience in their fields, so they can help you if you provide the product and direction. 

4. Niche to TikTok micro-influencers

Your budget is not sufficient to hire Tyler Brown or Zach King as TikTok influencers. 

Micro-Influencers have a higher likelihood of having thousands of followers than they do millions. These micro-influencers often have smaller communities which allow them to communicate with their audience in a more personal way, increasing trust and engagement.

TikTok micro-influencers can be more affordable. If you like what you see, you might consider a one-time engagement with a TikTok major-name influencer.

Shopify Tips With Gretta Van Riel

5. Master TikTok SEO

TikTok allows users to share content and is used by more than 1,000,000 people. TikTok search engine optimization (SEO) will help your videos stand out.

  • TikTok hashtags – Use hashtags to reach a wider audience. 
  • Naming conventions. Create a profile that is easy to find. You can add “freelance” and “writing” in your about section.
  • SEO begins with creating content that users love. Engagement is key to SEO.

6. Advertise on TikTok

TikTok has many advertising options to help users achieve their goals. 

Now you can launch your TikTok advertisement.

You can reach your target audience using top-view ads or branded hashtags. We recommend you start with in-feed advertisements.

Keep it simple and follow the same format as other posts from non-ad user users. There are real-life TikTok ads that small and large businesses have posted. 

TikTok allows you to share trending videos and your past content. It is difficult to keep up with current trends and create relevant content for your brand.

Need help identifying trends? We recommend Exploding topics. This tool helps you to identify both rapidly growing and slow-growing topics. 

An example of this is ” TikTok convinced” me to buy it. It is still possible to capitalize on this trend.

This topic of TikTok recipes has begun to slow down. You will likely be more successful in creating other content once it has experienced the highest engagement and interest since January 2021.

8. Understand Your Target Audience

Over 1 billion people use TikTok. There is no way to make content everyone will love.

Learn more about your target market. Create content that’s tailored to them by understanding their demographics and other psychographics

Targeting your market will make your marketing more efficient. TikTok’s improved targeting results in a higher ROI (return on investment) due to its greater efficiency.

9. Keep an eye on your analytics

Keep track of how your content is performing. Check in often to see if you are getting more or less engagement.

Was there a viral video? You can dissect the video to discover what made it stand out. 

It is more important to find your success formula quickly than later.

Don’t limit yourself to success indicators. Don’t look at success indicators alone.

10. Try New Ideas (Read: Have fun)

TikTok is all about having fun and entertaining. TikTok is about having fun and entertaining.

Slack just launched a TikTok Account. While it could appear stiff and boring, they made their intro video entertaining.

Play with stickers and filters to discover new things. You can then choose dance-inducing songs.

11. Go Live

Lights and camera, action. You must be at minimum 16 years old, have 1000+ followers, and be

TikTok live streaming is an entirely new experience to the short clips of 15 seconds. This creative space allows you to host tutorials and Q&As as well as engage with your community in real-time.

TikTok analytics will help you to determine when your audience is most active on the platform. 

12. Engage in Community

TikTok allows you to interact with other people online. Like and comment on videos to receive likes and comments.

Take the time to listen to your audience’s feedback and make connections with them through the comments. Building a relationship with your users will help them tell their friends, family, and partners about your brand.

Get feedback from your audience on what kind of videos they want to see. 

Live streaming can help you learn more about your audience. These insights can be used to create your next video. If it does, you’ve hit the jackpot.

13. Closed captions are best when

Including text in your TikTok videos not only increases accessibility and inclusion but also makes them more inclusive. Captions will increase the number of views to 55.7% for your TikTok videos.

Many people use TikTok and Instagram to enjoy their content without having to turn on the sound. These users deserve videos that are customized for them.

14. Cross-promote on other channels

TikTok videos can be posted to other platforms To get your message across, you can also use this channel to post your TikTok videos.

Avoid cross-promotions on other platforms. LinkedIn may not like your TikTok video with a funny dance routine.

Multichannel Marketing can help you grow your business

TikTok is great, but it’s only one tool in your multichannel marketing tools. You still have Instagram, Facebook, and YouTube. Email, blogs, and YouTube are all available. However, each requires experience and knowledge. All of them can be mastered by us.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.