Online advertising provides many opportunities for businesses. Each platform offers its advantages and features. Although SEO and PPC are considered essential strategies, other strategies such as social media channels and SEO can be difficult to integrate into your digital campaigns.

One of the most used features on social media platforms is remarketing. These social media platforms are constantly trying to find new ways of reaching users.

Remarketing allows you to target different users based on demographic information. Remarketing targets people who have visited your site signed up for your email newsletter or taken other actions related to your business.

Reach out to us for more information about Kobe Digital and how it could help you reach your audience through social media. Continue reading to find out how to start LinkedIn remarketing.   

What’s remarketing? Why is it important?

How many times have you seen an advertisement for a product online and then seen it in your newsfeeds the next morning? It’s called the Remarketing Campaign.

Many website visitors won’t be ready to buy right away. Retargeting is a way to ensure that people who have not purchased your products don’t forget you.

Retargeting has become a popular service for many businesses. 42% of them spend a large portion of their budgets to retarget.

This is a popular strategy because it’s effective. This will enable you to generate more LinkedIn leads.

How to start remarketing on LinkedIn

LinkedIn previously offered advertisers the ability to choose their audience by traits like job title, industry, or company. Their new Insight Tags feature takes this one step further.

This feature lets you see how people interact with your website via LinkedIn. You can see how your campaigns are performing and if they are helping to achieve your marketing goals.

Remarketing LinkedIn offers: Types

LinkedIn lets you retarget different audiences with a feature called Matched Audiences. 

1. Website retargeting

Remarketing allows you to advertise to people who have visited your website in the past. LinkedIn allows advertisers to do this. Insight tags can be used by them to target users who have previously visited your site. These users can be segmented based on their past visits and actions.

Your ads can be tailored to users’ interests by incorporating past site behavior. 

You will need at least 300 people to create an advertisement. If you have regular site visitors, this could only take a few hours.

LinkedIn estimates that it takes around 48 hours to create a complete section. If you have 300 visitors, but it takes longer to create a complete segment, LinkedIn suggests that you focus on creating larger segments.

2. Account Targeting

Do any of these companies interest you? Targeting companies helps you reach them.

Upload the companies that you wish to target, and then use LinkedIn’s account-targeting tool to match you with potential clients. 

You can target up to 300,000. This type of ad can be targeted at up to 300,000.

3. Contact Targeting

Upload your email list to reach potential clients with LinkedIn ads. 

By uploading your lists, you can create advertisements that are targeted to your subscribers’ interests. More precise segments will make your ads more targeted and effective.

LinkedIn recommends that you upload 10,000 subscriber lists. LinkedIn recommends that you upload lists of 10,000 subscribers. However, contact targeting can be used with as few as 300 email addresses.

Is LinkedIn’s Remarketing effective?

LinkedIn is still relatively new to this feature. It’s, therefore, possible to wonder whether others have had positive results adding it to their campaigns. These pilot programs provided valuable insight into the value of these features.

LinkedIn’s initial testing phase consisted of 370 advertisers and over 2,000 campaigns. It lasted six months. It produced promising results.

Website targeting alone led to a 30% increase in click-through rates compared to standard ads. Website targeting alone saw a 30% increase in click-through rates over standard ads.

The test campaigns also showed a decrease in post-click costs per conversion, while account targeting saw a 4.7% drop. Remarketing is a great way to help your business get better results for a lower cost.

This information shows that businesses can see a greater ROI and generate more leads from remarketing if they integrate it into LinkedIn ads. 

Are You Ready to Reach Your Target Audience via LinkedIn?

Kobe Digital can help you if your goal is to use remarketing to increase LinkedIn leads or other platforms. 

Marketers will be available to provide support and insight for your campaigns. Your social media strategy will be unique.

Kobe Digital provides more information about social media marketing

Get in touch with us today if you’re ready to use LinkedIn and social media platforms to reach your audience and achieve your marketing goals.