Master Guide To Creating The Best Call To Action (CTA)


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Why a strong CTA is important

You want your website to be useful for your company. You could ask your visitors to sign up for your mailing list or buy your products. Or just learn a bit about your company.

To get your visitors to take any action, you must create a clear call-to-action (CTA) to get them there. It is nearly impossible to generate leads without this CTA.

What is a Call to Action?

We already know that CTA is a term that refers to the point of action in websites and apps.

A CTA is simply a next step for website visitors. The clickable, prominent button is usually the CTA for a website. This button is often the first thing visitors see when they visit your website.

However, a compelling CTA requires several qualities. It should contain clear, concise language. It should convey urgency and direct visitors to take the action you want. The CTA should flow naturally into your website’s overall structure, leading visitors to take a specific action but not being too salesy.

How can you create a powerful CTA?

Let’s take a look at the key qualities that your website’s CTAs must possess to be successful.

Set Your Goals

Before you begin writing your CTA, it is important to define clearly the goals you are trying to achieve.

The following are common CTA goals:

  • Sales growth, for specific products or all products
  • Move visitors to another section of the website
  • Increased subscriptions to a mailing or printed list
  • Advertisement of certain services
  • Increase the number of clients
  • More people will schedule consultations for free
  • Distribution of eBooks or other digital publications

Once you have determined your ultimate goal for your CTA you can begin to think about how you could achieve it. Writing a compelling CTA takes creativity, clarity, and strong word choice.

Consider Print Predecessors

CTAs don’t have to be used only on websites. CTAs aren’t just for websites. They have existed since the publication of newspapers, magazines and community circulars. Here are some examples of CTAs from the past. A small card-stock insert from a magazine that you picked up once was enough to make your heart ache? This insert could have been a call to action from the publication.

These inserts usually encourage readers to subscribe to the magazine’s print subscription if they don’t have it yet. These inserts are large and call out to you to ” Sign Up Now!” or ” Take a Look!“. This is especially true for magazines that target younger readers. They have bright colors and different fonts to help readers focus on the main point, which is to purchase a yearly subscription.

These principles are still relevant to digital marketing services in Miami. Digital CTAs are characterized by strong, actionable language, visual hierarchy, color contrast, accessibility and accessibility. Same applies to compelling print CTAs. When considering CTA strategies, remember to keep print marketing success in mind.   

Use Strong and Actionable Language

Word choice should be made carefully when writing. When writing a CTA, it is important to use strong words that are action-oriented. These words will motivate your visitors to take the action you want.

Start your CTA with strong, actionable verbs.

Here are 14 top Call to Action examples:

  • Contact us
  • Sign up
  • Explore
  • Schedule
  • Shop
  • Find out more
  • Get started
  • Buy Now
  • Creat
  • View
  • Book
  • Enter
  • Join
  • Get in touch

Avoid using a weak verb to start your CTA. CTAs on many websites start with “Give” such as “Give us today” or “Give me a chance with a complimentary consultation …” Although “give” can be used as a verb it is not strong enough to be considered a strong verb. Furthermore, “give” is often associated with giving something to someone (passive) and not taking meaningful action (assertive). This can unintentionally weaken your CTA.

Even though they may convey the same ideas, some words have different connotations. Consider the words buy and invest, for example. A transaction is initiated by buying something, like purchasing something in a store. However, investing in something is a larger-scale purchase that adds to your life.

The message of investing conveys to readers that they will be able to continue to benefit from a product or service in the future. Both words are suitable for sales-oriented CTAs, but it is important that you think about what message you want to send with your CTA. Use strong, actionable language.

Convey Urgency

Once you have established your goals, and selected a strong, actionable word for them, you can start writing the rest.

Your CTA must create an urgency. This will encourage visitors to take action and convert to your message. This will convey urgency by using words like ” today“, immediately“, now” and other phrases that put a deadline on your CTA.

  • We are available to assist you immediately
  • Get 50% Discount on Your Order Now
  • Register to Receive a Limited-Edition eBook
  • Get a free consultation today…

This can be done by letting your visitors know they are missing out on something by not converting. For example, mention that ebooks are only available for a short time or that buying a product right now will give you a great deal.

Be direct

Your CTA should remain clear and concise. You don’t want to subtly direct your visitors towards a hidden message or be coy. Your CTA should reflect your business. Use simple, concise, and clear language when writing your CTA. Also, don’t forget to use strong, actionable words.

This is important so your website visitors know what to do next. Visitors shouldn’t be bouncing from one page to the next looking for your CTA. Visitors will abandon your website if they don’t know what to do.

A seamless transition

Your CTA’s “action” section should be easy and seamless. You should provide the information that your visitors require to complete the task, as well as language that will assure them. You should ensure that the transition from CTA into action is seamless

  • CTAs should not be complicated. They only direct visitors to one action
  • So that visitors can complete the task, you should include contact information such as email addresses and phone numbers.
  • All your CTA buttons should be linked to the right webpage
  • Use language that makes it clear to your visitors that the task will not be costly or time-consuming. For example, ” Call now for a free sample” and ” Sign up today for our newsletter. It only takes two minutes!

Effective CTAs require wordsmithing, clearly defined goals, and understanding what makes your company unique. Once you have crafted your CTA, your chances of generating leads and sales, subscriptions or follows, as well as other forms of engagement, with your site, will increase.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.