5 Best Tips To Lead Scoring With ActiveCampaign


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This article will show you how to create an Activecampaign Lead Scoring system that will give you a more structured and data-driven marketing strategy.

Modern marketers must be proficient in lead scoring. Lead scoring is a great way to automate your marketing efforts and make your life easier. These lead-scoring best practices will help you optimize your marketing and generate more leads.

Activecampaign lead scoring does not simply involve assigning numerical values for leads. It is about understanding the quality and likelihood of leads becoming profitable customers. This information will allow you to take steps to maximize your lead investment.

These actions include increasing your investment in high-scoring leads and reducing the frequency with which you contact low-scoring prospects. You also need to make sure that new prospects only get in touch after they have expressed an interest.

No one formula will guarantee lead scoring, contrary to what you may think. One company’s lead-scoring strategy may not work for another. The general rule of thumb is to use both descriptive and predictive variables to assign points.

Best practices recommend that prospects should be scored based on interactions and behaviors that can be measured and controlled by your company.

A company’s marketing strategy should include lead scoring. However, it is important to understand how it works. Lead scoring works on the principle that more qualified prospects are represented by higher scores.

The majority of lead scoring is based on objective criteria, which are measured using data-driven analytics and simulations, rather than gut feelings or intuition.

1. Limits

Each score can have a threshold. Prospects will be only qualified if they fall within that range.

You might consider someone qualified if they score at least.5 or unqualified if it is lower than or equals zero. A threshold is when a lead becomes interested.

Marketing campaigns may have different criteria than email campaigns. For example, marketing might consider someone qualified if they engage with multiple posts on social media. However, the person would still need to interact with more emails before being considered qualified for your email program.

You need to establish thresholds for lead scoring to know which leads are worth your time and which ones are not. If you are looking to sell more expensive products like cars, set the threshold at 50%.

If you want to sell cheap items like shirts, then set the threshold at 60%. Setting thresholds is an important step in lead scoring.

It’s usually 5 points. However, this is not always the case. It is important to set thresholds that are based on the company’s goals. A lower threshold may be appropriate if your goal is to increase conversion rates.

2. Assign Threshold points

It is essential to establish a threshold level to determine the quality of a lead. To qualify a prospect as a lead, you must establish a threshold point. This can be based on quality or quantity.

If you’re looking for small businesses with annual revenues below $500K, you might consider making the threshold to qualify for your lead list $1000.

This number can be adjusted depending on the type of business that you are targeting. To ensure that your lead scoring system is accurate, you should assign threshold points.

If you want to gauge customer interest in a product you will need to establish a threshold score before a lead can be scored. Companies can use a threshold score to help identify leads who are more likely to convert.

These threshold points are usually based on the lead’s behavior and habits. Although threshold points can be manually assigned or automatically, they should not replace your conversion goals. First, you must set up your lead scoring program.

Lead scoring refers to the process of allocating points to leads based on their relative value. Assigning points is like assigning grades to students in school.

A lead’s points are a measure of its value. It is worth more points than it has attention. To begin, you’ll need to set thresholds for point assignments. It’s a good idea to give qualified leads 3-5 points and hot leads 10+ points.

3. Establish Lead Score Rules

Lead scoring is a way to rank leads based on their potential for converting into sales. There are many ways to determine the score. The most important aspect of lead scoring is to understand what your lead needs to be to score high quality.

The more information you have about your lead, and the better your score will be, the higher your score will be. The criteria for determining the ideal lead are called lead scoring rules.

These factors determine the likelihood of someone becoming a customer in different situations. If you have a lot of customers who are referrals, then you may set lead score rules using email addresses and names.

Activecampaign lead Scoring is a system that allows salespeople to prioritize leads. Although there are many ways to establish lead score rules for your leads, you must do so before you begin generating them.

It is worth considering whether the leads you are pursuing are worth your time, how many leads you are looking for per day, and so forth.

4. Other actions worth mentioning

Lead scoring is just like science and art, it is also a mixture of science and art. Marketers often think only about their type of contact event and not how to score it.

As you can see, there are other actions worth scoring that will give you greater insight and accuracy in your marketing programs. Marketing automation refers to the process of automating marketing activities within an organization.

These tasks can be automated with technology. This will save you time and allow your team to complete other tasks.

It’s crucial to understand the other marketing activities that are worth scoring as you think about adding marketing automation to your strategy.

Some examples include setting up lead nurturing campaigns and adding webinars or Webcasts to a Calendar, filling in data from Social Media posts, and filling out forms on the company’s website. All of these are potential candidates for automation.

5. Determine Point Decay

Find out if your campaign will have a point decline. If your campaign will have a point decay, ensure that points are earned quickly. This can be done by offering an incentive to those who achieve a goal quickly, such as a limited-time deal.

Point decay refers to the process of subtracting points from your lead score over some time. This means that if a contact has not been contacted for some time, their points score will drop.

There are many options for setting up your point decay system. Some CRMs have more advanced systems that include percent-based decay and points that expire after a certain time. Others charge a flat fee each year regardless of the contact’s activity.

What’s a Lead?

A lead is essentially a business or person who might be interested in your products and services. The amount of information a lead provides to your company and its origins will determine how interested they are.

Referrals, social media, and your website are the most common sources of leads. A lead is someone who shows interest in your company. You can do this by filling out a form or clicking on an advertisement. Or even thinking about signing up for your services.

Scoring leads is about determining how interested they are to purchase your product or company. This will allow you to determine how likely they are that they will buy again from you in the future. A lead is someone who has visited the website and expressed interest in a product/service.

A form will be displayed on the screen of the lead that collects their name and email address. A lead is someone who shows interest in the company’s products and services.

They have been contacted at least once by the company and have been granted permission to be contacted again. The person can contact the company by email, phone, text, or Facebook message.

A lead is a potential client. Prospecting potential customers is the first step in creating leads. Then, a company qualifies them through a marketing campaign. Leads must be qualified before they are passed to sales staff.

A lead is an individual who shows interest in a product/service. Lead scoring is used to rank leads according to their interest.

This allows businesses to spend more time with qualified leads and ignore those who aren’t.

Lead Scoring: How Works

Lead scoring can be used to determine how interested a customer is in a product or service. It is a way to distinguish between potential customers who may need different touchpoints for a sale to be made.

Companies can use past interactions with potential customers to rank them according to their likelihood of becoming actual customers.

Lead scoring is essential because it allows you to tailor your marketing efforts to each prospect’s level of interest. You can offer different levels of content, contact options, and offers.

Lead scoring measures the level of interest in your product/service. Five parameters are used in most scoring models: time since the last activity, recency, frequency, lead value, proximity, and proximity.

The likelihood of you converting at a higher rate if you have a high score for each parameter is higher than if your score is lower. You can assign points to each lead to determine which leads are most likely to convert.

A system of points and thresholds is used to calculate a lead score. The lead score of a lead that converts will increase by the number of points it was given.

Lead scoring is a powerful tool for forecasting sales and marketing efforts, while also helping you to compete with other companies.

Why Lead Scoring Matters

Your lead scoring system will help you to identify the most likely leads to become customers. This system determines which leads are given attention and which ones get ignored.

Ineffective lead scoring can result in a loss of potential profits. Lead scoring is an essential business process that determines which leads are prioritized.

It is essential to determine which leads are most valuable so you can decide who should get your marketing efforts. To calculate a numerical value for each lead, you need to score them using a variety of metrics such as clicks, forms filled out, and other engagement data.

Higher scores mean better leads. Lead scoring allows you to assign numerical values to your leads. These scores are used to measure the quality and interest of leads in your product or services.

Higher scores mean more customers.

Lead scoring is a great tool for business owners. It will allow you to identify the most valuable leads and help you target prospects who are most likely to purchase from you in the future.

Lead scoring refers to the process of assigning a numerical value for a lead based on its quality. This score can be used to decide if a lead is worth following.

Businesses that use lead scoring to help them with their marketing campaigns will find it crucial. It helps them determine how effective and what needs to improve.

What is ActiveCampaign?

ActiveCampaign, an email marketing platform and sales automation platform, can manage millions of emails, thousands of websites, and millions upon millions of customers. The interface is user-friendly, making it easy to manage.

Customers can create custom triggers, workflows, delegations for team members, and other features to tailor the software to their specific needs. ActiveCampaign, a software company, specializes in email marketing and campaign automation.

This software assists marketers in everything, from lead qualification to creating custom workflows for specific campaigns. The product’s affordability is what makes it so powerful, with plans that are available for small businesses as well as startups and large enterprises.

ActiveCampaign can be used as a marketing automation tool. You can track your visitors’ actions and offer personalized content to them based on their interests. You can also send them direct marketing offers and track their lead scoring.

ActiveCampaign, an email marketing platform that offers more than email, is ActiveCampaign. ActiveCampaign integrates CRM (customer relationship management) and marketing automation. It also offers a mailing list feature.


This guide will show you how to score leads better. Many marketers use lead scoring to distinguish between those they want to contact and those they don’t.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.