Lead Generation Strategies for Ecommerce Businesses


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If you want to increase leads, invest in lead-generation strategies

This page will talk about five lead-generation strategies you can use to grow your ecommerce business.

To get a quote online for a lead generation strategy, request a free quotation. Call us today to speak with a strategist.

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1. Boost your search engine optimization (SEO), rankings

Search engine optimization This refers to improving the ranking of your website in search engine results. Optimizing your SEO strategy is crucial if you want more leads for your business.

75% don’t click beyond the first search result page. You want qualified leads to visit your website.

Optimize your website for SEO. Choose the right keywords to get more leads. 

To find the best keywords, you can use keyword search. It is important to focus on long-tail keywords when keyword research.

Long-tail keywords are keywords that contain three or more words. 

There are best practices to help you optimize your website for more leads. 

Local SEO optimization

Optimize the website for better ranking.

Google creates three listings for users searching for local businesses. 

The Local SEO 3Packs are very useful for driving local leads. To get your ecommerce business listed in the local search engine 3 pack, you can claim your Google My Business Listing.

Once you have claimed your listing you must complete the profile. This profile will help you provide the right information to your target audience to encourage them to visit your business.

Local SEO optimization can increase your site’s local traffic.

2. Set up an email referral program

Email marketing is a great way for ecommerce companies to get leads. An email referral program can help you get leads.

Create an email marketing referral program. Encourage your subscribers to share your company with their friends. Offer incentives to encourage friends to refer you.

Referees may also be given special incentives to encourage them to refer others

Your subscribers might get $5 off for every friend they refer. To encourage your friend to buy your products, you may offer 20% off their order.

Both the referee and subscriber benefit from the referral. Referees are more likely to be referred than customers. All you have to do is ask your audience for their email addresses.    

A referral program for email marketing is a great way to expand your email marketing strategy to get more leads.

3. Boost your social media presence

The power of social media is a powerful tool for reaching new leads. This tool can help you earn more leads. 

You need to increase the frequency of your posts. Many businesses are following you on social media.

There are many content types you can use on social media. A variety of content is essential to keep your audience interested and engaged.

Engage with your audience by posting content frequently. This will make your content more visible to more people, who will then visit your pages and follow you if they’re interested.

Leads can also be earned by using social media ads. Ads can be integrated seamlessly into users’ feeds by being promoted or sponsored.

Target people who are interested in your company’s products and services through social media ads. 

4. Your website design should be user-friendly

Getting leads to your website is only half the battle.

UX is a key piece of the puzzle. People will leave your site and go to a competitor’s site. 

To prevent this, you must invest in your website’s UX. Many elements can be combined or optimized to improve the user experience.

  • A simple navigation system is essential to help your audience find the information they need. Don’t let leads leave your site if it is unclear, disorganized, or too complicated.

Your website is the first impression your customers have about your business. Optimizing your website is key to ensuring that visitors have an enjoyable experience.

5. Create relevant content    

Content Marketing Can be a powerful way to drive leads for your business. 

You have many options for creating content. There are many content formats you can use to create content, such as blog posts, videos, or infographics.

Content should provide valuable information to your audience. Consider the user intent when creating content.

Matching user search intent is crucial to ensure the best leads. Someone searching for “how do you make bread from scratch” will expect to find instructions.

If you target a keyword but your content is not relevant to their search intent, You must consider the user’s search intention when creating your content.

Kobe Digital can help you get leads for your ecommerce company

We’re a digital marketing agency that specializes in lead-generation strategies. 

Kobe Digital is an experienced company. To help your business grow we can help you develop a lead generation strategy.

Start today

To get more leads for your online ecommerce business, contact us online. Call us to speak with a strategist.

We look forward to working with your business!


About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.