Digital marketers face one of their biggest challenges: generating leads. They need customers to grow their businesses. Quality service and targeted content are key factors in driving traffic that leads to increased sales.

The new sun has emerged with technological advancements. The world has become a global village, and digitalization has revolutionized how we manage or conduct business.

No matter what changes are made in advertising or marketing, the goal is to drive more traffic to your website to increase sales and conversion rates.

Mediaocean is a digital advertising platform that will help you optimize your business results and control all of your marketing investments. Its AI-powered control mechanism, powered by machine learning, will also help you plan, buy and sell.

If you want to find out how to generate leads for your new york digital marketing agency, here are 12 lead-generation strategies to help digital marketing agencies with some impressive results.

1. Website Optimization

You must start at the roots. Your website is the primary source of traffic. It is important to verify that it is working properly.

The poor user interface, slow-loading websites, and lagging speeds can drive traffic away from your site rather than bring in more. Many tools can help you scan your website for errors. 

For sales-specific marketing, it is important to know which companies or clients have visited your website. This information can be used to create a follow-up conversation with potential clients.

2. Running A/B Tests

An A/B test lets you determine which version is driving more traffic. Through the statistical analysis, the performance of your webpage is analyzed.

Conversion rates are higher when forms are shorter on web pages. This allows companies to increase conversion rates, which in turn leads to more leads.

3. Do Routine Website Checks

If your website is not bug-free, you will lose customers faster than you gain them.

This relaxed approach causes the website to lag, and visitors may turn in the other direction without you knowing. Visitors can quickly turn their backs on websites that have broken links or 404 error pages.

It is important to perform a weekly website scan to ensure that the system runs smoothly and to make any necessary changes or improvements.

4. Create a Mobile Friendly Website Version

Google considers it essential that websites be mobile-friendly. Your website is your digital business card. It can be very alarming if your website isn’t optimized to provide a seamless experience for the user’s smartphone.

It’s alarming if your webpage doesn’t load or work properly on a mobile phone. This is a concern considering how many people use their phones and how much traffic you are losing to your site because of this.

The best solution is to scan your entire website and identify pages or areas that are not mobile-friendly. Your web developer should create responsive websites or a completely separate website that can be used as a mobile version.

5. Keep Updating Keywords

It can be extremely beneficial to find out which keywords your competitors are using, and how they generate traffic. You can optimize your content by understanding the keywords that are most effective for you.

You can also rank your website higher by using similar keywords. Effective lead-generation strategies include using long-tail keywords in the structure of your web content.

6. Create Lead Magnets Through SEO

Your website won’t be able to generate leads no matter how appealing it is. SEO can help. SEO strategies get your website onto the first page of Google search results.

Lead magnets are files such as PDF or recorded files that can be viewed or downloaded by visitors in return for email addresses or other contact information.

There are many types of lead magnets, but all share one thing: they allow you to have a conversation with potential clients who may not be ready to buy yet but are willing to listen.

This guide will cover everything you need about SEO in 2022.

7. Personalizing Your Content

A generic landing page won’t do you any good. It will not increase your conversion rate and it won’t help you. Personalized content can increase the prospects of your website.

You might show different content to the CEO or an agency than you would to an advertiser. You can generate more leads by identifying the needs and wants of each person and incorporating that information into your content.

8. Building an App

It is easy to build an app, which will increase your traffic and help you improve your lead generation strategies. Although it is easy to access, you cannot expect customers to download the app just because you ask. Your competitors may not have thought of it yet.

Apps that offer immense value to their users and are always a source of ease will continue to generate more traffic and leads while taking care of existing customers.

9. Make Videos for YouTube and Vimeo

YouTube and Vimeo are the most popular online video platforms, with millions of users every day. This platform can be used to target specific audiences if you own a business. You can upload a variety of videos and any other relevant content you may have.

YouTube is now more than just an entertainment tool. People use YouTube to review products and to get answers to their questions. In the description box, you can include a link to your website. Video marketing is one of the most effective strategies you can use.

10. Set Up a Blog

To sell your service effectively you must think from the buyer’s point of view. People often dismiss the idea of investing in a digital agency website because the information isn’t enough.

To publish more customized content or to talk about how businesses can benefit from your expertise, create a blog. To attract customers, you can use various keywords and write several how-to articles on the most relevant niches of Miami’s digital marketing.

It is important to pay attention to the feedback that customers give you and incorporate it into your service or blog posts.

11. Use Social Media

You can reach your prospects if you can use social media to promote a digital marketing firm in Los Angeles. Many businesses have found social media marketing extremely beneficial. Many online platforms can generate leads.

Podcasts can be recorded and shared with multiple people. This can help you generate new leads. These podcasts will be displayed in Google search results for similar keywords.

This can be uploaded to SoundCloud and iTunes to promote your services. Advertise your services on social media or contact marketing bloggers to help you promote your agency in a subtle way that generates more leads and drives further traffic.

12. Live Chats and FAQs

Although you may have a page dedicated to frequently asked questions, half of your prospects won’t bother to send in their questions because it can be time-consuming. Engaging with your visitors on the spot is the best way to find out what they are looking for.

Live chats allow customer service representatives to interact with potential customers and offer assistance. To compile the most frequently asked questions by customers, you can use live chats and customer emails to go over them.

To generate more leads, you can link to the FAQ page blog posts. This will help you look professional and will benefit your customers. This will increase their trust.

Successful lead generation strategies differ for each business. Moreover, generating a stream of new leads is not something that will happen overnight or even in a couple of days.