06/28/2022

A Complete Guide on How To Create a Webinar

Insights

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You have many options to share your knowledge in today’s digitally connected world. You can share your knowledge even from your home via a website or podcast.

A webinar can be one option. These webinars are a great way to build deep relationships with your audience and to engage customers with your brand. 

Not sure where to start? We’ll help you create a webcast. 

How do you make a webinar

  1. Choose a subject
  2. Determine your format
  3. Select a platform
  4. Gather your gear
  5. Create content
  6. Assign roles
  7. Schedule your presentation
  8. Promote your webcast
  9. Perform a dry run
  10. Hosting your event

Are webinars right for you and your company?

Let’s start by discussing why you might need a webinar.

While not all marketing efforts can be worth hosting a webinar (or even hosting one), it is worthwhile to think about the opportunities that could help you and your company. 

These are examples of webinar-worthy material to add to your content strategy.

  • Marketing your product: A complete guide
  • The CEO of will be available to answer your questions 
  • Panel discussion about an industry topic
  • A presentation about your branding strategy

1. Choose your topic

The first step is to choose a topic that interests you. Next, look at other webinars that have been done. Take a look at how they were structured and presented their points. Also, take a look at the slides that they used. Note how you would alter the presentation if it were you to create it.

Also, consider the cost of similar webinars. You might be able to offer your webinar free of charge or charge a fraction of your competitors’ prices. This will allow you to gain an edge over your competition long-term.

2. Determine your format

After researching your topic and your competition, it’s time to focus on the presentation. Consider the complexity of your topic or the number of speakers you have in mind.

These four formats are used for webinars:

Panel discussion: The moderator will lead the discussion and pose questions to panel members. This allows for multiple perspectives on the same issue or topic. This allows for more discussion.

One speaker: This is the best option for smaller audiences. The webinar requires one speaker to host it, answer questions, and give guidance.

Q+As live: Q+As are often included at the end of webinars. However, it is possible for a webinar to focus primarily on audience questions.

Interview webinars – These webinars encourage more discussion and are very engaging. Invite your audience to join in the conversation and ask questions.

3. Select a platform

Next, select the right platform to host your webinar. You have the option of choosing the format that is most convenient for you.

If you are looking for a complete solution, Kobe Digital video can be used to stream live. This allows you to interact directly with your audience from your website.

Think about your goals and needs when selecting a platform. Make sure that you have all the features that you need to present your presentation. 

4. Get your equipment

Next, select the right equipment. Webinars can only be conducted online if you have reliable tools.

This is a list containing the basic items that you will need in order to create this content.

A computer or laptop capable of running the program.

Make sure your computer is able to run multiple heavy applications at once 

Make sure you have reliable internet access to ensure your presentation runs smoothly. Keep all of your webinar data on a backup computer in case your primary one fails.

Camera or webcam

There are many options available depending on what format you want your webinar to be. It must stream or record at least 1080p HD at 30 frames/sec.

Lighting devices

While it might not be required for everyone, it’s something to consider if your space is dimming. You can buy a box, ring, or accent light to brighten the space and make your speaker more visible.

Microphone

Podcasters love Blue Yeti microphones. These microphones will ensure that you speak clearly during webinars.

5. Create content

Now you have all the tools you need, it’s time to create your webinar content Here are some ideas for creating your presentation

Script

Create a script to guide you through your webinar. You might find your audience appreciate more information and deviations from your plan. 

Slides

There are many ways to create slides, including Keynote Mac, Microsoft PowerPoint and Google Slides. Slides that are visually appealing will help get your message across. 

6. Assign roles

You will need to assign roles based on the webinar format. 

Organizer : This is the primary person responsible for hosting the webinar. They usually create the content, promote it, find speakers and communicate with attendees before, during, and after the webinar.

The presenter is an expert on the topic and has deep knowledge. They deliver the presentation and communicate all information to the audience.

Technical Assistants: This is where you can get technical assistance to solve any problem and make sure that everything runs smoothly. 

Interviewer/moderator: Although not all webinars have a moderator or interviewer, they can be very important. A moderator or interviewer is responsible for guiding the presentation and overseeing its smooth running.

7. Make your presentation

Now that you have established your roles and content, it’s time to decide the date and time. Think about where your audience is located and then proceed.

GoToWebinar’s study found that webinars vary depending on their topic. It is best to hold them at the following times: 10am, 11am, and 12 noon.

Which day is best to host your webinar? Tuesday, Wednesday and Thursday are the most popular days. Choose one of these days.

8. Promote your webinar

Before you can make your webinar live, you will need to market it. 

Send out a newsletter to reach your audience interested in your webinar. Email marketing campaigns are a great way to reach your audience.

Your website can have banners. This is a great spot to promote your webinar. This will enable your visitors to be greeted immediately with information about your event.

A landing page is a page which promotes an event. It can also be the single point of contact for all information about your webinar. To get started, you can use the Kobe Digital landing page template or these landing pages builders.

Blog post: If your industry is well-respected and you don’t have a blog, you should start one. It will help your website’s search engine optimization capabilities. Write an article outlining the details of your webinar.

Social media sharing

9. Dry run

It is important to prepare for your webinar date.

Dry runs can help you identify issues that are simple to fix before you present.

Practice your script several times. This will allow you to spot inconsistencies, and help you determine how long it takes to cover each topic. This will allow you to communicate your message more clearly to your audience.

This is also a great time to test your equipment.

Look at all aspects of your presentation, and make sure to test them all. 

Learn how to present online with a friend, assistant or colleague. They might not be aware of any errors.

10. Host your event

Your webinar has now gone live. Be sure to check your script and slides before you click the stream button. 

Wrap up your presentation and highlight how viewers can reach your company. Provide your website and contact information for your speakers.

Post-webinar actions

After you’ve completed your webinar, you will be able to decide what to do next. 

It is possible to offer the webinar free of charge to anyone by embedding it onto your site or uploading it to YouTube. Members can pay for access but it might be worth creating a members area to your website.

You can create a new webinar or video if you have any questions about the topics you have covered.

Keep in touch with your audience, especially if they were trying to sell products through the webinar. Their feedback can help you improve and be more helpful.

Tips from experts to ensure your webinar is flawless

Know your audience

It is important to understand your audience’s motivations and why they reached out to us. 

Your audience has taken the time to listen to your presentation. Make sure they have the answers before the webinar ends.

Engage your audience

This is an important point. Webinars rely on the presentation of information via a presentation. It can be boring if it is not done interactively. You may lose your audience.

You can ask your audience questions about the webinar every 2-3 minutes if your tone permits it. It is a great way for your audience to stay engaged.

Only share what you find useful

This is the most important thing: Your webinar should be engaging and informative. Instead, offer them valuable tips and advice.

High-quality images and slides

The visual elements of your webinar presentation will keep your audience engaged. Slide templates can be branded to your business to show professionalism and elevate your visuals.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.