Instagram analytics tools allow you to see the results of your Instagram posts and keep you on track. These tools can show you which posts are most popular, who your most engaged fans are when the best times are to post, and many other details. What are the best tools? How can you get the most out of IG analytics? Continue reading to learn more!

Instagram analytics can be used to track your campaigns and keep an eye on your competitors. This will give you an insight into what other people in your industry are doing, and whether or not it is effective.

Analytics are essential for planning and managing your marketing strategies effectively. Analytics are so crucial for social media that the market for social media analytics is expected to grow to $9.5 billion by 2022.

This page will discuss the benefits of Instagram analytics and which metrics you can track. We’ll also cover the tools that you can use to obtain the data you need.

Do you need help understanding Instagram analytics for your business?

Kobe Digital is a leader in social media marketing companies in Phoenix. Our social media team is made up of experts who have years of experience in helping clients achieve their goals.

continue reading to find out how to improve your IG analytics.

Get in touch with us to find out more about Instagram analytics.

Five of the best Instagram analytics tools

There are many Instagram analytics tools that you can use. These are some of the ones we recommend:

1. Sprout Social

The Sprout social platform combines analytics with content management and creation tools. You can track the performance of posts, hashtag trends, audience engagement, competitor data, and more.

Sprout Social can help you identify the posts that get the most engagement so you can create the best content strategies. You can track comments and likes using the Sent Messages Report. The Sent Messages Report allows you to quickly sort metrics and export them to CSV.

You can compare hashtags to determine which ones are the most popular and which ones get the most attention. To fine-tune your strategy, you can compare the performance of branded hashtags with topical hashtags.

Sprout Social also offers tools to analyze your audience. To maximize your results, you can see likes and comments for a given period. This tool tracks engagement trends and provides analytics based on the reporting period. It can help you identify performance trends.

Another feature that Sprout Social offers is the ability to view industry averages and competitor activity. To monitor campaigns and the launch of new products, you can see which hashtags are most popular among your competitors.

2. Agorapulse

Agorapulse displays analytics for social media platforms like Instagram.

Agorapulse allows you to track your daily new followers and lifetime follower growth. The line chart shows the growth trend of your followers and the number you lose or gain each day.

You can also track the engagement of your posts. You can choose a period and view the number of posts published and how much engagement each received via a bar chart.

Agorapulse allows you to view your most popular content. This tool will show you the top four posts based on how many comments and likes they have received. This information will allow you to determine if your most popular content has a pattern. This is a great opportunity for you to create similar posts. If not, you can dig deeper to find out why the content was so successful.

Agorapulse also tracks your top hashtags. You can view the top hashtags that you have used and which ones have received the most engagement. Some hashtags may be more popular than others. You can also track hashtags associated with your brand to see how many people use them.

Agorapulse’s coolest feature is its ability to track not only how users interact with you but also how you engage with them. It is possible to track your responses to comments as well as how you interact with others on your account.

3. Iconosquare

Iconosquare allows you to select a period for receiving information about all your displayed data.

The media library is one of the most useful features Iconosquare has to offer. You can access the library at any time. You can also schedule posts in advance with the editorial calendar view.

Iconosquare can be used to track the number of followers that you have and lose. This will give you an insight into which content your audience likes and which they don’t. If you have a lot of followers following a post, you might consider publishing more of the same content.

Iconosquare can tell you where your followers are located around the globe. This will give you an excellent idea of the origins of most of your followers. You can optimize your campaign if you have a better understanding of your audience. 

Iconosquare, like other Instagram analytics tools, allows you to see data about which days and times you get the most interaction. This allows you to avoid spending time manually posting and instead shows you when your content is most popular. You can then schedule your posts ahead.

Iconosquare also offers engagement rate tracking. This allows you to see how your content is performing and which content your followers find most fascinating.

These are just some of the metrics that Iconosquare can track. 

4. Socialbakers

Socialbakers provides you with free reports about your most-viewed photos, filters, and hashtags as well as interactions with your followers.

Public metrics can be viewed, including total followers, interaction received follower growth, number of posts, most engaged posts, and top content. You can also compare the data against the pages of competitors.

You can also access private metrics in addition to public metrics. Private metrics include the number of users who viewed your posts, the number of impressions from your unique account, the overall number of clicks that you receive from the link in the description of your profile, and the overall number of unique accounts who visited it.

These key data pieces provide you with specific information to make the most out of your Instagram analytics.

5. Squarelovin

Squarelovin allows you to see analytics about Instagram like engagement, growth, and number of followers.

Squarelovin, like other tools, allows you to track when your content is most popular. It also allows you to track when to stop posting. This helps you avoid wasting time sharing content with users who are not online.

Information about your posting history and the top posts can be found here. This information can be filtered by year, month, and day as well as time. Squarelovin also shows data on comments and likes.

You can also keep track of data about the hashtags and filters you use. You can see reports about the hashtags that you use and track how filters affect your photos.

What can Instagram analytics measure?

Instagram is just like any other New York digital marketing agency channel. You can track many metrics. These are some metrics you should use to gauge the success of your Instagram campaigns if you’re just starting.

1. We welcome your comments

Comments convey something very important: how engaged followers find your content.

You can certainly look at how many people like your photos, but it’s worth looking at comments.

It is much easier for someone to just scroll past your photo and hit “like”, without even giving it a second thought. Commenting takes more attention and time. This indicates that the user feels enough connection to the content to engage with it.

TrackMaven found that for every 1,000 people following them, brands receive 18.54 comments per photo and only 0.63 likes. Analyzing comments on photos can help you understand your users so you can create more content that is similar to getting action.

2. Useful hashtags

Knowing which hashtags get the most engagement will give you an idea of what users are searching for and interested in.

Insta users search for content using hashtags. Using the most engaging hashtags can help make your content more visible and increase your followers.

Because hashtags work on Instagram in the same way search engines do, it is the best way for optimizing your content. You can find the most engaging hashtags and use them in your posts.

You can use Instagram analytics to find the most searched hashtags to help you post content that gets the most attention. 

If you are an interior designer, you might use hashtags such as #kitchengoals and #dreamkitchen to share a photo of your kitchen. You can then track which one got more engagement, so you can share more photos with that hashtag.

3. Follower engagement

Instagram is not the same size as every business. This means that you need to consider your engagement relative to your audience size. A 1,000-follower account would get 20 comments on a photograph, which is much more than an account that has 5,000 followers.

The engagements per follower metric let you see and understand how many comments and likes your videos and photos get per follower. This is crucial because it breaks down your account’s data.

You won’t be able to compare your account with others with different numbers of followers.

4. Followers are welcome

Your account’s growth in followers over time is a good indicator of how many people are following you.

You won’t have enough data to optimize your campaign if you don’t track the followers you gain daily. Instead, you can use Instagram analytics to track how many followers you have over time. This will give you a better understanding of your online marketing goals.

You can get valuable information by measuring the growth of your followers over many months. For example, you might see a sudden spike in followers. You can then look back at what you have posted and reproduce it.

5. Attain a certain percentage

You can calculate your reach percentage by looking at the number of people who viewed your content.

It is easy to calculate your reach percentage. Simply divide your total impressions by the number of followers you have. You can repost your content if only a few people have viewed it.

A low reach percentage is a sign that your strategy needs to be reworked.

How to use IG analytics for your campaigns to improve

If you don’t know how to use the data you have collected, it is useless. Here are five ways to use your Instagram analytics data in your favor if you don’t know how to use it.

1. Keep up with your competitors

You can use Instagram analytics to determine which posts are being shared most often, which demographics are most interested, what times your followers are active, and other things. You’re giving your competitors an advantage if you don’t track this information.

If your competitor uses Instagram analytics to discover that their followers are most active Wednesdays at 5:05 p.m. but you don’t use analytics and post at random times, they may receive more engagement because they took the time and checked that metric.

Instagram analytics gives you the ability to keep up-to-date on the best ways of connecting with your target audience and gives you a competitive advantage over others who aren’t using it.

2. Get to know your followers

Instagram analytics lets you view data according to different demographics. You can analyze interactions based on gender, age, and location. This allows you to target specific audiences with your content.

You can also monitor the interests of your followers and track their online buying behavior.

Knowing your audience is an advantage, as it allows you to create and publish content that people find interesting.

3. Improve your Instagram strategy

You can identify patterns and growth periods as well as times when your account activity peaks. It is possible to compare different periods and determine the best time of day to post. You can also learn which content generates the most activity.

These numbers allow you to make adjustments and improve your campaigns. You can use this information to improve your overall strategy and achieve the best results.

4. Time-saving

You can’t optimize your campaign strategy efficiently if you don’t understand why your content behaves as it does, or the data behind it.

This means that if you don’t know the metrics behind each post, you need to allocate your time and resources between all aspects of the account.

You can use Instagram analytics tools to reduce your focus on areas that don’t require as much, and instead direct your attention towards those that do. You want to be as efficient as possible when running your business.

5. Plan your campaigns

Every campaign you start is like shooting in the dark without the help of Instagram analytics. It’s possible to come up with something that works, but you won’t know why and it will be hard to duplicate in the future.

Instagram analytics allows you to see information such as which hashtags are most popular, who is the top influencer in your industry, and when your content should be posted.

Instead of just guessing and hoping for the best you create a formula for each campaign.

Kobe Digital Analytics for Instagram gives you more value

Our dedicated team of social media experts has years of experience driving Instagram results. We are experts in creating effective campaigns and determining the best metrics to help you achieve your online marketing goals.

You can choose from multiple social-media plans so you can tailor your package to fit your company’s specific needs. We will work with you to build a strong online presence for your company and a loyal following.

Our social media management services will give you the best return on your investment. We will ensure you reach your target audience at just the right time and place.

Let us assist you with your Instagram analytics

It can be difficult to decide which data to analyze and how to use the results. Kobe Digital, a top Instagram Marketing Agency in Miami has the experience to help you succeed.

We are one of the best social media companies to help companies improve their online presence through our systematic approach.

To learn more about Instagram analytics and to get started, contact us. We are eager to hear from YOU!