Improving Google Ads click-through rates or ad CTR is an important part of any marketing strategy.
CTR is in English the number of people who clicked your ad. To improve your Google Ads CTR.
I have some caveats, and I’ll address these now:
Google Ads Click Measurements
When you open Google Ads, you’ll see stats. These will tell you important information about the health of your account.
Let’s take a look at these metrics. Their meanings can be confusing.
CTR – This refers to the click-through rate of an ad.
Average CPC – This is your average cost per click for your ads. If clicked correctly, clicks can result in conversions.
Avg. position – This is the average spot where your ads appear.
Search impr. Search impr. Both metrics should be combined to evaluate the results.
Google Ads CTR Role in Your Marketing Strategy
Let’s say you heard me tell you that click metrics don’t count as KPIs. Now you might ask, “Why to bother with CTR?” “
Let’s take a look at this ladder to see how we can make more.
Increase your sales to make more money. Let’s focus on marketing.
A great sales team is essential, as well as leads. This allows you to track conversions and categorize leads.
More traffic is essential to convert more customers.
Your website requires more visitors.
High click-through rates can be a powerful building block for your marketing strategy. While it won’t guarantee you every conversion, it can help build your marketing strategy.
Plus Google Likes Good Ad CTRs
Google and Facebook value high CTRs because they show that advertisers are engaging their audience. You may be offered a discount on the cost of each click to encourage you to let your ads run more often.
Low cost per click means more traffic for less money.
1. Use Proper Account Structure
This is the most important section. To increase click-through rates, you should organize your account.
Many companies organize their accounts in the following way:
Campaign 1: Hats
Ad Group 1: Hats
Keywords: Pikachu hat, fedora, flat brim hat, beach hat, tiara
Campaign 2: Boots
Ad Group 2: Boots
Keywords: Combat boots, rain boots. Fashion boots. Booties. Heel boots.
You can do this to keep your account clean. Think about this: Will they search for a baseball hat? If so, both ads have low chances of being clicked.
It is crucial to include more advertising groups in your accounts.
Campaign 1: Hats
Ad Group 1: Pikachu Hat
Ad Group 2: Fedora
Ad Group 3: Flat Brim Hat
Ad Group 4: Beach Hat
Ad Group 5: Tiara
Only keywords related to the ad group will be displayed. Let me now get to the writing part.
2. Very Specific
Google is the best search tool for consumers. You should make your ads as specific as you can.
I want the best summer dresses, so I make sure I click the link.
Guess who I would click on. It’s also very tempting.
It doesn’t matter which ad I click, one thing is certain. You can only display ads that are specific for specific keywords if you have an account set up.
3. Don’t Forget Your Negative Keywords
Make sure you are targeting the right audience with your ads. Review your weekly search terms report every week to ensure that your ads are relevant.
Ideal world. Your ad will only display for keywords that match your keyword. The search term “baseball helmet” does not display this keyword.
Open it every week and look at the keywords. You might want to create a new ad section for Utah Jazz fans.
Sometimes you may get low-quality search terms like “baseball caps for dogs”. This will increase your chances of winning more customers.
4. Add Extensions
For those who aren’t familiar with ad extensions take a look there. We have great tips and tricks in our articles A to Z.
Google uses them. You can see it in their ad. Call Google directly with the call extension.
These extensions can be extremely helpful and relevant to your customer. They take up more screen space. Higher CTR and clicks mean more attention in search results.
5. Raise Bids
Before I dive into the strategy behind advertisement copy, I have to answer the money question: Can you guarantee a higher click-through rate by paying more Google?
Not really. I think so. Let’s see.
The potential customer may not know how much you charge for each click.
The second reason is that your ads will not appear in Google Ads’ search results if you place a low bid Google will inform you:
Increased Google money will only bring you an increase in search impressions and average position. )
6. Increase the average search impressions
The average position is where your ad appears on search results pages. I searched for digital marketing companies because I knew they would all bid on the same keyword. Everyone is censored.
There are four ads that are higher than organic results, and three below.
You want to be on page 1. You want to appear on page one.
Increase your budget to increase search impression share.
Keep in mind that both metrics are more important than your KPIs.
7. Use Your Bragging Rights
Your business is special. Highlight your strengths, your star quality, and your unique snowflake ness in your ads copy.
This fitness center has 5 stars and 98% happiness ratings. It must be doing something right.
Tell potential customers about your products and services
8. Sing To Your Audience
It’s important to be able to communicate with people, not just use your company voice.
Customers search for solutions when searching the internet. Don’t bore them with AC problems ads.
Tell them you will fix their AC immediately.
Be specific with your message. Make sure they get what they want.
9. Star Your Headline
It’s no secret that the majority of internet users don’t read. When you start writing ads for super-specific ad groups,
Is it there? Does my search term appear in the headline?
10. Copy It to the Display URL
A cautious person will read the display URL. But they’ll want to ensure that the URL they are visiting is related to their query.
No matter what you believe, including lying, having your keyword in your display URL will make a huge difference.
It also states that the ad links you to a page that is “absolutely highly relevant” to your search. This will increase your CTR among wary customers.
11. It should be in the Description Line
Customers who are detail-oriented and meticulous customers will be the hardest to please. )
They will see the title, display URL, and description text. Your keyword should be included in the first description line for maximum relevancy.
This makes your ad more relevant to the customer.
Title Capitalization Make sure your ads stand out
Third grade? Remember third grade? Writing class taught me how to capitalize a title.
You don’t need to capitalize the first sentence in a sentence. Instead, use a proper noun and the letter I. This is what I’m using.
Capitalization should not be used for titles.
Title caps can make your ad stand out from others by making it more interesting.
12. Do Your Research
Google can help with keyword research if you have trouble writing ads.
You can attract potential customers by being able to see the work of your competitors
13. Stand out With your Voice
Each company has its voice.
A company’s voice helps clients relate to it, and it attracts new customers. Stand out in advertising writing.
Make your brand friendly and use humor. You can make your ad stand out and draw attention with the voice of your company.
Customers are more likely to click on your advertisement if they have fun with it Offers free AC estimates to your customers if you’re an AC company.
Here is where you have to think outside of the box.
14. SymbolLyfe
Adding symbols to your ads is a great way to stand out. Google has guidelines and rules that you must adhere to so you don’t spam.
To make their ads stand out, some brands use the (r.symbol).
15. Use Thesaurus
Scrolling through endless advertisements can be boring. Be amazed at how many ads will call their product or services “top”, “best” or “best”. Serios yawn.
Synyonyms.com and a thesaurus can be used to help you describe your product to people. It always outperformed all other ads.
It’s a good idea to consult a thesaurus in addition to the following.
16. More Books
You might consider learning if you lack writing skills or have trouble writing simple ad copy.
To improve your writing in real life, you will need two parts.
Write as much as you can. It doesn’t matter how good your writing is. Write. You can always edit and write again.
The second is to read as much as possible.
Your ads will be more effective if you use high-quality copywriting. This will result in higher CTR.
17. Demand Action
Some ads might confuse you. The ads don’t tell you how to get the information they provide.
You might think “I see they offer a 15% discount on this service, but how can you redeem that offer?” Your ad CTR can be negatively affected if there is no call-to-action.
Limit your call to action to a single action.
My question is “If you’d like to see this chiropractor, how do I redeem $29 in the office?” It’s difficult to grasp the double call-to-actions. People won’t click on confusing advertisements.
You should take only one action to increase your ad CTR.
18. Strikes with FOMO
Marketing loves the fear of missing the opportunity, which is one of the strongest emotions. There are a few things I’m not able to afford that haunt my dreams.
You shouldn’t underestimate the power and potential of a company that has this level of power. Leads will start to flow in
You can do this in two simple ways: countdown timers or limited-time discounts Both can be combined.
These are very easy to add and will significantly increase your Google Ads CTR.
19. Always Be Testing
I’m reminding you to run all of your tests. Your ad may be performing well but it doesn’t mean that it’s the best.
You can make another sale even if you only get one click per 100 impressions. A more successful sale means more money.
Final Note
These tips will improve your click-through rate. A higher CTR will help your market goals.
Keep in mind that your ad conversion rates are not a KPI. Your strategy should complement both conversion rate as well as ad CTR.
