How to Use Tiktok For B2C Brands


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TikTok is the “defining social networking app” for Gen Z. It is a platform that allows B2C marketers to reach a wide audience. It asked TikTok users to show off their makeup skills to a 15-second song that the cosmetic company had made for the challenge. It also attracted over 3,000,000 user-generated videos.

What’s TikTok?

In China, TikTok is also called Douyin. It is a social network that allows users to share short videos and music. In 2018, TikTok merged with Musical.ly which allows users to lip-sync. All “musers” have been moved to TikTok.

The Verge describes the app as a “joyful spiritual successor of Vine”, and it allows users to have fun and express themselves. 

TikTok gained prominence last year, with over a trillion downloaded. With more than a trillion downloads, TikTok rose to prominence last year.

TikTok – Why your company should become a TikTok Partner

TikTok’s active and loyal users are what make it stand out from other social media platforms. This is more than Instagram and Snapchat. Vox interviewed Drea Knows best to find out about the “unrealistic” engagement on TikTok. Her followers number more than 4,000,000. “

Brands that take TikTok seriously achieve amazing results. It was able to achieve amazing results and also took TikTok seriously.

Surprisingly the 15-second music video was so well-received that e.l.f. released it as a full-length single via Spotify, Apple Music, and Vevo. All thanks to TikTok’s engaged user base.

TikTok: What do brands forget about it

It is impossible that e.l.f. There is no way that e.l.f. If e.l.f. hadn’t been able to adapt to TikTok, it wouldn’t have achieved such incredible results. TikTok marketers use material from other social media platforms and expect it to perform just as well.

Evan Horowitz, the CEO of e.l.f. said that the campaign was a response against Vox’s claim TikTok is “the antithesis of Instagram in many important aspects.” TikTok lets you be authentic and raw, which is what Instagram is all about.

TikTok is an online platform where teens are singing in their rooms. It’s why polished video is so difficult to find. Instagram, Facebook, and Twitter’s tried-and-true video strategies don’t translate.

Brands have the opportunity to learn more about TikTok and create content.

TikTok: How can be successful

Any brand can succeed with TikTok if they’re open to trying new things. 

1. Do your research

Anyone can learn TikTok, provided they are prepared.

It is hard to believe that a newspaper with a history of 142 years, and a readership of over 40, could have a dedicated TikTok community. It does. Dave Jorgenson is the creator of The Post’s TikTok.

Dave researched TikTok thoroughly before creating TikTok videos. Jorgenson, his boss stated that he had done extensive research and spent lots of time researching the platform. 

His research inspired him to create mockumentary clips depicting life in the newsroom in the same style as The Office. “And I think there’s a certain tone to The Office that they enjoy, so I try to recreate it in TikTok. It is a mockumentary style. Zoom and all the rest.

The Washington Post is determined to make The Washington Post more appealing to younger audiences. “

He worked hard. The Washington Post now has more than 360,000 TikTok users.

2. Get in touch with an influencer.

TikTok is all about authenticity. Brands need to establish trust with their audience. “

3. Know your metrics

Anyone who switches to a professional account can gain detailed analytics from TikTok. This will allow you to track the performance of your brand over time, including follower growth and monthly views.

Use these tools to determine what works and what needs improvement.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.