Today’s consumers don’t travel far to shop for their daily needs. This makes it more difficult for businesses to establish customer relationships.
It is no longer possible to have face-to-face interactions that are so crucial in building trust and brand loyalty.
Where can businesses go to now to create customer relationships?
Most people are on social media. Not just for pet videos.
Social media has enabled customers to feel empowered and connected like never before. Businesses need to find ways to connect with these customers via their virtual spaces.
Don’t worry, there are five ways that your business can leverage social media to grow customer relationships.
Show your humanity
People want to feel that you care. Building customer relationships can be made easier by empathizing with customers.
Responding to comments on social networks should be a way to build a relationship with the person. Make sure you use their first name to respond to comments on social media.
Your customers want to feel safe, connected and informed. People should be able to meet up and have discussions about your industry and brand. You can create a positive environment that will increase social media marketing opportunities.
You can establish yourself as an authority in the industry and be a resource that customers can go to for information about your products and services.
Customers will get to know you better the more you interact with them. Don’t be afraid of sharing personal information with customers such as how you are feeling after losing your dog or what your family is going through. These types of personal connections are essential for customers and help build trust.
Respond quickly to customers
Customers are looking for immediate answers, and often turn to social media to get them. Customers no longer want to wait for automated voicemails that say “Please hold, this call is important to us ” and leave them on hold for several minutes without getting any results.
Social media can be used to build customer relationships. You can quickly respond to customers’ questions via tweets or Facebook posts. People need immediate help when they are in pain or experiencing an emergency.
How quickly? According to a Lithium Technologies study, 53% of customers who ask brands a question via Twitter expect a reply within 60 minutes, regardless of when they tweet.
While you don’t need to spend too much time looking at the “someone is writing a comment” Facebook page, it doesn’t mean that you have to be slow in responding. According to other studies, you should respond in 30 minutes or less if possible.
Customers should be able to rely on your brand when they have a problem. Customers are willing to pay extra for quick responses.
What happens if you fail to respond quickly? An upset customer might leave your brand and never come back.
Be sure to reply to both negative and positive comments. Both give you the chance to build trust.
Customers can easily share their stories
People love to talk about their own self-worth. This is what Facebook is all for, whether you’re bragging about your kids or sharing those workout photos.
Side note: These workout photos are not motivating us to get up off the couch. They encourage us to post photos of our next trip to a pizza place. You’re ready for some crunches? You are a Workout Guy!
However, it doesn’t matter if someone boasts about his pizza consumption or gym time. He wants to tell his story. This allows you to get into the lives of your customers.
Encourage customers to share their stories via your page. This will allow them to increase brand reach and engagement.
Make the most of the look-at me society trend to make your business successful. These moments in life can improve customer relationships and increase brand awareness and loyalty.
It could also be an opportunity to share user-generated material if it is relevant to your brand. This will provide your business with a great social media marketing opportunity.
You can also brag by publishing a post listing your most loyal customers and most engaged social media users. This gives customers the chance to brag on their pages. It builds customer relationships.
Show appreciation for customers through giveaways and competitions
You can also reward customers with giveaways and coupons to help build customer relationships.
Giveaways and contests can be a great way to market your brand on social media. They will help you get noticed and encourage more people to visit your site.
Asking your followers to share your brand’s story with three of their friends is a popular way to get the word out on social media.
Additionally, higher engagement rates for posts can help strengthen your Facebook algorithm. Posts that encourage interaction between customers and ask questions can increase engagement.
Facebook Live is a popular way to communicate with customers. It allows for more face-to–face interactions through video. Many companies have held giveaways through Facebook Live segments. Live chats can be hosted at specified times. This allows customers to ask any questions about your products and services for up to an hour. This shows that you care and are willing to help.
Answer all your online reviews
Businesses are increasingly relying on online reviews. Online reviews, both in quality and quantity, can improve your SEO ranking and drive more traffic to you site. This will increase your revenue.
Your business has another avenue to leverage social media to increase customer relations. Online reviews are also a great way to get online reviews. To generate more online reviews for their business, many businesses use reputation management services such as Riz Reviews.
Businesses are increasingly relying on Facebook reviews. Multiple 5-star Google reviews can make a big difference for your brand’s image and income.
Another thing to know: Businesses that allow customers to leave reviews on social media are viewed as transparent and more trustworthy. It allows customers to voice their opinions on your products and services. Customers have a place to voice their opinions, which shows that you care about them. Always respond promptly to negative and positive reviews.
Positive online reviews can make a customer a strong advocate for the company. Promote your positive reviews on all your social media channels. This is a great way for you to increase your social media marketing.
Think about this: How many times has it happened that you have made a purchase, or made a purchasing decision, because a friend recommended the restaurant or product online? Businesses can rely on peer pressure to help them succeed.
You can also use polls to get customer feedback. Businesses can use polls to find out what customers think and to make improvements. They also have the potential to be used to generate user-generated content. These poll results can be used to create a post that highlights positive feedback and answers a question.
Although there are many ways that your business can leverage social media to increase customer relationships, these five examples should give you an idea of some options.