Email marketing has an average ROI of $44 for every $1 invested. It is not surprising that businesses are asking what email marketing is. Email Marketing is the use of email to send targeted emails to increase brand awareness, customer loyalty, and purchase intent. This page will provide information about email marketing, as well as details on how it can benefit your business.
What’s email marketing?
First, let’s define email marketing.
Email Marketing is a way to communicate directly with prospects and customers via email.
It is possible to coordinate your email marketing strategies with other marketing efforts. If you have a website or blog, you can send your subscribers must-read material via Content Marketing. A list of happy clients could be created.
One catch is that email marketing is basically about sending out emails to make money. Email marketing is not something you can do by accident. You can choose the last one.
Keep reading to learn more about email marketing. Call 310-464-2676 to get professional help with email marketing.
FAQs on email marketing: What exactly is email marketing? How can I get started in email marketing?
Let’s look at some frequently asked questions about email marketing to gain a better understanding.
This section provides more information on email marketing by answering the following questions:
- How do I launch an email marketing campaign
- How do I increase my subscriber base?
- What can I do to improve my email marketing strategies?
- What’s email marketing’s return on investment?
- What benefits does email marketing bring to businesses?
- Is email marketing still relevant?
1. What is the best way to launch an email marketing campaign?
Are you ready to start your first or second email marketing campaign?
You can follow these steps or download our email market strategy.
Use an email marketing platform
To get started in email marketing, you will need an email platform that can send thousands or hundreds of messages at once.
This is a way to reduce the time it takes to create each message, but not compromise on quality.
If you want to send powerful messages, it is a service that will allow you to quickly and efficiently send messages to leads and prospects.
First, you must find your email marketing platform.
There are many email marketing platforms available on the Internet that promise to make you more than your competition.
This is why choosing the right provider can be one of the most challenging parts of email marketing.
But, 99 percent offer the same basic services.
- Email composition
- Some testing services
- Automation options
These services are offered by many providers, depending on the provider you choose.
Some providers offer no options. You can only take what you see.
This was why Kobe Digital began email marketing services in Miami.
Strangely, email marketing users have limited options from their service providers.
All our clients have access to it via their email marketing plans. Clients can use it or have their account manager create them email blasts to manage and update their email campaigns.
Every business is different, so we believe that flexibility is key to email marketing success.
Only you know what’s best for your company.
There are no hidden fees or fine print.
We believe that email marketing could be a benefit to the Internet.
Create email lists
Segment your email marketing campaigns after you have created a platform.
Segments contain email addresses that have been grouped by a topic. Segments allow you to collect email addresses from people who already have the content.
This allows people to sign up for the right email segment by filling in a form on your web pages.
Your business might have several segments depending on what you offer and the services that you provide.
They are still very important.
Keep your customers informed about the latest developments in your field with a newsletter.
They will still be able to access the information they need
Unwanted information can be sent to subscribers by segmenting them. They may also unsubscribe from your mailing list.
Information is the key. Before anyone can sign up they will need to receive messages.
Create content for your subscribers
Relevant content makes an email list the most useful.
Keep your email segments that address how to purchase, break in, and use ballet shoes organized.
If you have an email section that deals with investments, banking, or fiduciaries, it’s a good idea not to send messages about financial matters.
Common sense is your best guide when creating content for email segments.
It is possible to send new emails to certain types of campaigns such as newsletters.
Other campaigns can be set up in drip email format, which is often used for sales-related purposes.
You should create 3 to 5 messages that convert customers to paying customers.
A person who does not respond to the cycle is unlikely to convert. Companies may remove an email address from their list but keep it in their newsletter.
It’s not ideal. But, with the steps we’ll be discussing, it can get better.
Once your email campaigns have been set up, it’s time to link them with your website.
Connect campaigns to your content
This step is the most crucial in the entire process.
After your campaigns have been created and filled out with messages, you can link them to the pages on your website.
Then you can watch the conversions.
Different email platforms use various protocols to link email campaigns and content.
Your provider should give you instructions on how to set it up so that everything can be done as efficiently and quickly as possible.
Now you are ready to move on to the next step.
The email process can be automated
Now it’s time to let the email marketing process run its course.
This strategy is one of many in Marketing Automation.
Your email system should automatically send emails based on conversions. This can be accomplished in a matter of days or even weeks.
This is an excellent way to send leads or sales emails.
Email automation guides your subscribers through the sales funnel, without you ever having to do anything.
When someone gives you their email address, it means they are at the top of your funnel (TOFU), which is where you sell your email services.
By placing yourself in the middle, you are showing your value to the recipient company. You can use testimonials and customer reviews to prove your point.
The bottom of your funnel (BOFU) is where you ask the recipient to take the final step toward becoming a customer. It will tell them how to buy a product.
2. What can I do to increase my subscriber base?
These are the things you should focus on when you’re trying to win my subscribers for your email campaign:
- Honesty
- Transparency
Keep reading to learn more about each.
Honesty – What are you getting for giving your email address away?
Be honest about who you are giving your email address to
There is often free how-to guides.
Kobe Digital offers a section dedicated to this type of information. Some people may need SEO services.
Two important benefits for Kobe Digital are
This shows that we are authoritative and knowledgeable in the marketing field. This strategy can be used by any business in any industry.
Banks can offer advice on investing, retirement, and other finance-related topics.
Manufacturers might publish information about clients, distributor partners, and other topics that may be of interest to their target market.
Rehab centers will help you understand the admission process and avoid relapse. They can also provide support for family members.
Every industry has its examples, but the idea behind all of them is the same.
The information is then combined in an a.zip file or PDF file and uploaded to your site.
Secure it by using form fields that ask for users’ email addresses.
Once they have given you these details, you can provide them with their downloadable content for free. These can be added to your email marketing subscribers list.
Obtaining email addresses from website visitors through gated content is a great way to do so. People who provide their contact information for free content are more likely to be in your target audience.
These website visitors can be qualified to become leads.
It doesn’t matter what industry you are in or what product you sell, it’s important to disclose the information that subscribers receive when they give you their data.
If a visitor doesn’t receive a PDF file, they will feel deceived and ripped off.
Your visitors will be satisfied with the information that they get in return for their email addresses.
Transparency – What will you do with all those email addresses you have collected?
The short version is that spam is something people don’t like.
Don’t give your email address out to companies to make a profit
Companies should always state what they will do to an individual’s email address.
It’s important that individuals feel safe submitting personal information.
This can happen for many reasons, but the two most important are the easiest.
You are first telling someone you trust.
This shows that you are listening to their concerns and respecting their privacy.
Visitors will see that you respect their privacy and won’t cause any inconvenience to them.
It is a wonderful idea to ask for the email address of someone you love.
Tell people when you expect to be sending them messages.
It is up to you to decide whether or not you want to share such information on your website.
3. How can I improve my email marketing strategies?
Okay, you’ve got your email marketing campaign in place. How can you make it better?
There are many ways to improve your email marketing strategies.
These two should be considered a standard.
Subject line testing
Your subject line will become your email headlines.
Tell the recipient exactly what you expect when they open your message
They will open your email more often if they do.
If you do not, you will be reported as spam.
Subject lines can be tested using the metric open rate in your email marketing software.
This tells you how many people opened the email to see what you shared.
This is the unsubscribe rate or the percentage of people who unsubscribe from your email list.
Your email is successful if you have a high open rate, low unsubscribe rates, and a high open ratio. Next, look at your emails and use the same principles in your later emails.
A low open rate and a large number of unsubscribes could indicate that your email is not working properly.
It is a good idea to compare the subject line of your email and the body text.
Subject lines are just the beginning.
To find out everything you can about your email, you need to take another test
A/B Testing
A/B testing is the practice of creating identical emails and then changing one element.
It could be the subject line, an image in the body copy, or the color for the conversion button. This element could also be found in any email.
A/B testing is so flexible that it is important to identify the most critical elements of your strategy right from the start.
We recommend you test your
- Subject lines
- Action is required
- Images
- Font colors
- Button colors
A/B testing can be time-consuming. It only works if enough people can see the results. This number is usually more than 100.
If you don’t have many recipients, you can still run the test with them all.
4. What’s email marketing’s return on investment?
Email is a great way to make money, regardless of your industry.
- Product sales
- Conversions of leads
When someone receives an email about your company and purchases an item, it is called a product sale.
When someone receives an email from you and signs up for your contract, it is called a lead conversion.
These strategies can be used by companies every day to help them grow. Let’s begin by looking at product sales.
Product sales
Product sales are the ultimate goal for any retailer or ecommerce company.
Your email should convince your subscriber that they can purchase something from your site.
While it may sound simple, the ecommerce market can be complex.
Strong subject lines, engaging text, and appropriate images are key to a great email.
Show people how the product works, and use custom graphics and other information to convince them to buy.
Why?
No matter how many times someone has purchased from you before, every purchase is a new adventure.
You are starting from scratch when you send product sales emails
Sometimes it is not enough to show photos and explain why your product sells well in every product email you send.
You might instead need to guide customers through the four stages in the buying process: consideration, awareness, consideration, and decision.
Awareness is the first step in introducing people to your product.
Next, you need to consider and explain why your readers should buy the product you are selling.
The customer then makes a decision. This is when the customer buys from you.
Then there is a delight. When someone is happy with their purchase or with their interaction with your business.
Product sales can be more challenging than you might think for email marketing.
How about converting leads?
Conversions of leads
Converting leads into paying customers is more complicated than selling products.
The customer journey can take longer than you realize. You will likely follow up with the same person several times until they become a paying customer.
These touchstones are part of the awareness-consideration-decision-delight process, but they look much different than product sales.
You are trying to persuade someone to sign a contract. This is different from buying a product.
Your business is selling a promise. A customer could view this commitment as a risk, given all of the possible options.
However, it is not common for someone to say “I don’t know what product I want so I’ll get both.” “
Talking to someone who believes that they are making a good choice might sound familiar. “
You cannot send just one email to promote services. Depending on your sales process, you will need to send multiple emails. You can also convert leads at the end.
These key distinctions make a drip marketing campaign to convert leads distinct from an email blast with products.
5. Why is email marketing so beneficial for businesses?
Not only are you curious about the benefits of email marketing, but so is everyone else.
These are six email marketing benefits that businesses love to use:
1. Email marketing can be personalized
Email marketing offers a lot of personalization.
To deliver targeted emails, you can create audience segments.
Companies can personalize emails. Subscribers will see “Hi John!” Instead of “Hi”, the opening message will be “Hi John!” This personalizes the email and makes it memorable.
Personalization of this level is not possible on most websites. However, they aren’t as customizable as email. This is especially true when we consider how email is delivered to users’ inboxes.
2. Email marketing is free for you
Email marketing can also be free.
Create your first email campaign using the free HubSpot or MailChimp email marketing platforms.
Increase your email marketing strategy, and list size and use a paid tool.
Email marketing costs average $90-$1000 per month. Your company might have higher or lower costs for email marketing. But, it is possible to start email marketing free of charge.
3. You track email marketing
There are many digital strategies that you can use to track the success of your email campaigns. You can track the success of your email marketing campaigns using a variety of digital strategies, including search engine optimization or pay-per-click (PPC ). ). Data is an important component of marketing and advertising as it provides direct feedback about your strategy.
Many metrics can be viewed using an email marketing platform such as MailChimp.
- Rates open
- Click the links
- Unsubscribe rates
- Social media shares
- More
These metrics will assist you and your team in making positive changes.
If you have a low open rate, your company might think of ways to increase it. There are many options for email.
Email’s tracking features make it easy for you to share your results and information with other company leaders.
4. Email Marketing can be used for nurturing qualified leads
Email marketing can be used to nurture leads.
Email marketing can be used to support lead nurture. Personalization allows you to send highly targeted emails.
Take a look at the following example.
Your company sells software-as-a-service (SaaS) and uses email to generate, as well as nurture leads. There are two audiences: one for those who download the free guide on SaaS pricing, and another for those who request custom pricing.
The audiences are likely to have different concerns, questions, and needs.
All of these issues can be addressed by targeted audience segments and email marketing. The second group receives sales-oriented content that highlights the benefits of your company and showcases your products.
Email marketing provides a personal experience to your leads and helps you nurture them toward conversion
5. Email marketing can help you drive repeat sales
Email marketing can also be used to drive repeat sales in the ecommerce sector.
Encourage users to shop again from your company by creating email drip campaigns. A drip campaign might be a way to encourage people to buy new products.
Email marketing is a great way to increase repeat sales and build brand loyalty.
You can create email campaigns that are unique and align with your brand’s voice. They may recommend your products or purchase your products.
6. Email marketing can help you grow your business
Email marketing is a powerful tool for growing your business.
You should consider the many benefits of email advertising and how they can help your business grow. Email marketing doesn’t require an upfront investment.
This is an enormous benefit for any business, regardless of how small or big they may be, startup or large.
6. Is email marketing still relevant?
Despite the many benefits of email marketing, there are still some questions about its relevance. Does it only work for one industry, product, or service?
This is great news. Email marketing works regardless of industry, product, or target audience.
These statistics will tell you why email marketing is still relevant.
- More than 5.5 Billion email addresses are currently in use
- People spend between 10-60 minutes per week reading email
- Almost 60% believe that marketing emails can influence their purchase
- 58% of adults check email every morning
People love email. It is also one of the most popular online marketing strategies. However, it has remained one of the most successful. Even for companies in the B2B (business-to-business) sector, it continues to be a valuable tool.
Email marketing is completely free.
Kobe Digital lets you start email marketing
This page will explain email marketing and the benefits it can bring to your business.
Are You Ready for the Next Step?
Kobe Digital is a professional in email marketing strategy development.
We know which strategies work and what adjustments can be made. We also know how to adapt to different markets to get the results you desire.
We are committed to your success. When you work with us, we make it our #1 priority.
Our partnership with the best marketers in the industry has helped hundreds of clients achieve email marketing success.
We will take care of it. Are you ready for your email marketing campaign?
Call Us Today to Discuss Your Email Marketing Strategy
