If you are a service provider or a webmaster, you want to rank first on Google. Everyone wants to rank first in Google search results.

Digital leaps are no longer possible. You need to develop strategic strategies to make this happen.

This article will show you how to optimize your website with featured snippets.

If you’re an SEO expert, the table of contents can be used for quick jumps to specific topics. I make it as simple as possible for those new to the field.

Hope you enjoy it!

How important are Featured Snippets in Rankings?

Featured snippets are search results that appear above the ads in the box at the top of Google’s organic search results. This is also known as “position zero”, where you will find the answers to your questions on the first page.

They are there to answer your questions. Both those who are looking for answers and those who provide them can benefit from them.

Search queries that start with the words “who,” “where,” or “what” might be able to see featured snippets

Consider that Google is the most popular search engine for information, with many people asking questions like “How can I change my desktop background?”

If the content is included in featured shortcuts, I can guarantee that you will see a higher click-through rate. Studies support this claim.

Ben Goodsell reported that the CTR for a featured page increased from 2% to 8% with a 677% increase in organic traffic. The traffic to pages with featured snippets increases by 30%.

Let’s find out how it can be done.

There is a variety of featured snippets

1. Paragraphs

All the answers can be found in just one paragraph

2. Lists

Answers in a list format.

3. Tables

Tables give the answers.

Remember that snippets using paragraph style are more effective at providing the best search results.

Add a professional image to make something extra!

4. Youtube

Google often provides information through featured snippets that YouTube channels display. It may display a particular video clip from a YouTube channel. This is why optimizing your Youtube Channel is so important. Make sure you check your titles and descriptions.

Average CTR for Snippet Feature

Let me share some of the fascinating results of Sherif’s study. The US database contained 112 million keywords. Nearly 14,000,000 keywords had featured snippets in their SERP.

This means that 12.29% of search queries had snippets in their search results. This sounds amazing, right?

How can you be Featured on Google?

Ahrefs reports indicate that nearly 99% of featured Snippets come from websites that rank first in search results. It all depends on your search query rank. If you rank highly in search queries, you can compete. Google will pull featured excerpts from pages one and two. It may also pull from SERPs with a lower rank.

Optimize for featured search snippets to appear on Google. Optimization is the process of analyzing competitors and targeting keywords.

SEMrush and Ahrefs are two tools that can help you do this. Ahrefs lists featured snippets of each site. It is possible to optimize content once you have a better understanding.

Let me tell you more about Ahref’s process. These are the steps you need to follow:

1. Site Explorer 2. Register domain keywords that are organic Search Engine Results Page Features (SERP) Features 5. Featured Snippets Link only to the target

Search queries that include featured snippets are displayed in the search results.

Be sure to align all content. If you do not align your content correctly, snippets might not be able to pull the relevant information from your website.

Search Queries That Do Not Trigger Featured Kurz Cuts are not listed here

Let’s start with some search queries that don’t trigger featured Snippets. Then we will dive into featured snippets.

Google frequently shows a different feature.

• Local Queries
• Simple facts. Google offers “rich answers” to simple facts that are in the public domain.
• Image Queries: Google pulls content from Google Images to answer these search queries.
• Shopping Searches

10 Tips to Optimize Featured Shortcuts

1. Attention to on-page SEO

The first step in achieving featured snippets is on-page optimization. Optimized content should provide the best answers to users.

2. Keyword research

It’s a good idea for you to begin with keyword research. This is an effective and old method of On-Page SEO. It is important to optimize your content for featured search results.

3. Take a look at the Snippets from Competitors

As I’ve mentioned before, competitor analysis is worth your time. It is the heart of everything.

Check to see if Google currently shows featured snippets for keywords you rank highly for.

This information will allow you to optimize your content. In my blog post, I will detail each step.

4. Find out which Phrases are highly ranked.

Ask your customers or visitors about their search habits, and get answers.

The Seed keywords tool is simple and very effective in this situation. This tool will help you find similar keywords with the help of your followers and customers.

Simply by sharing the image on social media, you can create a search scenario. The main idea is to ask your followers to input keywords they would use.

The first step in optimizing your website is to identify the top-ranking phrases. These metrics are available in the Google Search console. They will provide information about search queries that led to clicks.

The report can be accessed by visiting the “Search Traffic”, or “Search Analytics” sections on the Google Search Console.

5. Ask Similar Questions About Your Content

Ahrefs says that once a page has been featured, it will likely be featured for similar queries. You should address similar queries in your content.

6. Different Phrasings to answer the same question

It’s a great idea for creating in-depth articles to answer the same questions.

Google ranks longer-form content higher, as it allows users multiple relevant answers within one document. Subheadings allow you to ask questions and get an answer immediately.

While I will give you more tips for organizing your content, Google will credit only the content that delivers the best user experience. This is how featured snippets are earned.

7. Add sections for “How to” to your website

As I mentioned, some search queries start with the “how-to” phrase. It is therefore important to design your website similarly.

People often search for the answer to their exact question using “how-to” search queries. Your content should be able to answer the search query precisely.

Optimizing content with “how-to” phrases can help convey that your content can solve problems and answer questions.

8. Google’s section “People also ask” is now available.

Google’s “People also asked” section is a great spot to search for similar questions regardless of your business type. It will be amazing to see the answers to questions related to your topic.

Moz reports that PAAs saw a 1,723% rise in SERPs since 7/31/15. Research shows that one PAA could appear in 21 different SERPs.

It’s huge, isn’t it?

Searching for these questions will bring up more results and you’ll get answers. This will increase your search radius.

9. Use Content Structure to organize queries

Google rewards structured content with lists, tables, paragraphs, and other elements. It is important to organize your content the same way.

Answers are required for all paragraphs. This can be done by listing them with numbers and descriptive names. Also, include comparison charts and tables.

10. High-quality images and videos are recommended

I believe websites and offers should be available to people with differing perception styles. This is called multi-intelligence. This means you must communicate text-based messages with high-quality images.

Have a look at these research results:

The majority of featured snippets include an image. Featured snippets are becoming more diverse.

It is easy to see why. Images are more appealing than snippets without images.

Canva is a great design tool. It doesn’t require you to be an expert to use it. You can personalize your visuals using icons, frames, and shapes or just use a Canva stock image. High-quality images increase conversion rates and improve your Google ranking.

Videos aren’t just important for high-quality photos. Videos are not only important for high-quality images.

10 Steps for Optimizing the Google Featured Snippets infographic

Our knowledge is shared with many people! You can use our infographic on your website(s). It contains 10 steps to optimize Google Featured Snippets.

Conclusion

You can now benefit from featured search snippets as they are dominating search queries.

Ranking for the zero position is required to earn a featured snippet. This is the highest rank you can achieve without advertising.

You want to increase website traffic and improve conversions. This can be achieved by thinking about featured excerpts often and trying your best.

It’s important to determine which featured snippets are the most popular among your competition and to organize your content according to these results.

It is also a good idea to answer multiple questions about your topic. Your paragraphs should not contain too many words. Aim for 50 words per heading.

In your FAQ section, you can also include “how-to” phrases. For featured snippets, optimized content is required.

Videos and images are extremely valuable.