How To Measure Content Marketing ROI


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This video has been transcribed to help you quickly understand how to measure ROI for content marketing.

Let’s talk about how to measure content marketing ROI.

How do you measure the return on content marketing?

What is the first thing you should do?

1. Register on Google Analytics 

Google Analytics This Google tool is free. You will see how many people you have.

Google Analytics will show you not only how much traffic your website is getting but also how many conversions it is generating.

2. Keep track of your conversions

Instead of tracking your goals, you can use Google Analytics to track the value of each lead and sale.

This could be matched up with how much money you have spent.

It’s fine to spend a lot but only make $1000 per month. 

3. Be Patient

It takes at least one year to make content marketing a success.

In six months, you will begin to see results. Things really start to kick in after a year or more. Be patient.

It is unlikely that you will become cashflow positive in the first 12 months.

You can start a business as early as five to ten years ago. It’s harder to rank on Google and [get traffic to social media websites like Facebook]. It takes patience.

4. Have a look at the results to see tools.

Content marketing can bring you a return on your investment. Check out SEMRush or Ahrefs.

Similar to Google Analytics they will show you how many visitors your website is generating and how valuable that traffic is. You can also get a dollar estimate and information about the traffic purchased for your keywords by other people. 

This is known as the power of content marketing. You need to wait at least a year before you can see ROI.

If you are new to Video marketing, we can help.

Digital marketing has the highest return-on-investment. Let us help you understand email marketing ROI.

I hope you find this blog useful.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.