06/16/2022

How To Increase your Affiliate Marketing with Earnings Per Click/EPC

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Want to find out how much you can make from affiliate marketing?

Affiliate marketing uses common terms such as earning per click (EPC). This is one of the most valuable data that affiliate marketers have access to.

This will give you an indication of the quality of a product. Learn how to optimize your efforts to maximize pay-per-click income.

In this post, we’ll show you how:

What does EPC stand for in affiliate marketing?

EPC (earnings-per-click) is an important metric for affiliate marketing. It is a measure of how much you earn each time someone clicks on your links.

Knowing how much you earn for each click is crucial to determine your affiliate marketing revenue and which campaigns are most effective.

Affiliate marketing networks often have EPC to help affiliate marketers evaluate and compare their earning potential with other merchants.

EPC affiliates are essential for any affiliate program.

EPC stands for your potential earning potential.

EPC Marketing is Important

Affiliate marketers are often unfamiliar with how to calculate the EPC marketing term. 

How Much Does It Cost Per Click (CPC),

They search for products with the lowest CPC and then send expensive pay-per-click ads through the affiliate link. They hope that the ads will bring in enough revenue to cover their costs.

They might make some profit, but It doesn’t hurt to be optimistic if you can accurately calculate EPC.

It is crucial to make informed decisions regarding affiliate marketing and to use data to help you improve your results.

Knowing your EPC can help you predict success, and enable you to target products with a higher EPC.

What’s EPC?

EPC can be translated to earnings per click. This can be misleading. EPC could refer to earnings per click.

You can analyze multiple clicks at once using this cost-per-click technique. You get the sum of your earnings for every 100 clicks.

EPC is an important analytics tool for affiliates. EPC also offers a common payment structure for affiliate websites.

You should consider

  • One click may not bring you money.
  • High bounce rates or a lot of clicks that do not convert to sales or sign-ups may indicate a problem.

You need to know how many clicks you have made. Different types of signups and purchases can result in different amounts of commission.

How does EPC calculation work?

With just one click, you can calculate your earnings. 

The sum of all clicks and commissions you earn from your affiliate links = EPC

Let’s say you ran ads for affiliate products and made $100 in total profit. 50 clicks on an affiliate link generated your revenue. To calculate EPC, use

$100 (Total revenue) / 50 (Total clicks) = $2 (EPC)

This information can be found on many affiliate marketing websites. It simply calculates the EPC for your products. It gives an average.

It’s possible to wonder: “If earnings-per-click affiliate programs provide this information, why don’t all just promote products with higher EPCs and spend less on ads for the affiliate link?” “

The average earnings per click for affiliates is $2. 

Earnings from the highest EPC affiliate product will not always be good.

This is why a solid marketing strategy is so important.

Let’s discuss how we can improve our EPC marketing FAST.

7 Simple Ways to Increase Your Earnings Per Click (EPC).

These are seven simple ways to increase your earnings per Click (EPC).

1. With Exit-Intent, Convert Abandoning Visitors

Re-engaging can be a key part of digital marketing. You can create a targeted exit-intent popup for your affiliate product and display it on your website

We recommend Kobe Digitals’s exit intent technology for this purpose as well as other marketing purposes.

How do exit-intent popups work for affiliate products?

A popup will be displayed if a visitor browses a specific web page.

An exit popup with an offer and a call to action button will direct users to your affiliate products 

The best part about this method? You can make money from organic traffic. Affiliate ads are much cheaper than traditional campaigns.

2. A Non-Intrusive Floating bar Targets

Many website owners and digital marketers are concerned about popups. Many website owners and digital marketers worry about popups.

Floating bars are one of the most user-friendly popups. Many global brands use floating bars on their websites.

What is a floating bar? 

These pop-ups can be placed on top or under a webpage without interfering with the content.

While we recommend you focus your floating bar popup on a page, it can also be used sitewide.

It doesn’t matter where you put a floating bar campaign. This can boost your EPC marketing efforts and increase affiliate sales.

Market competition influences EPC. Clicks will rise if there’s more competition. 

To get the best payouts, Online publishers need to link to high-paying merchants. 

To increase your EPC marketing efforts, you can embed affiliate links in your blog posts.

Did You Know that content, blogs, and affiliate commissions account for nearly 40% of all American publisher commissions according to research?

Marketers understand that quality content is key to generating organic traffic to their websites. 

It doesn’t matter if your blog is already up and running or if you are just starting one. You will rank higher on search engines and get more visitors to your site 

You can embed affiliate links directly in your content to increase sales.

Sidenote: You can use popups on your website to increase engagement in blog posts.

These are the most popular content types for affiliate links:

  • Review of product
  • Resources pages
  • Comparative articles
  • List of products

Affiliate links are a warning to users.

WPBeginner demonstrates this. The promise is that they will only recommend affiliate products they love and use.

5. Focus on fast hosting

Most affiliate marketers don’t know much about EPC. If people don’t want to leave your site, they won’t click on your affiliate links or in-content.

A study found that websites load in an average of 10.3 seconds on desktops and 27.3 seconds on mobiles. This delay is possible to be reduced by reducing

  • Pageviews Up to 11%
  • Conversions Up to 7%
  • Customer Satisfaction by 16%

Hosting must be reliable and fast to secure more visitors. This will enable you to generate more EPC and drive more clicks to your affiliate links.

6. Use Email Series to Leverage Affiliate Marketing

Email marketing sequences can help you increase your EPC marketing.

  • High profits.
  • You may be blocked from your email provider.

The difference between these results and your approach is ultimately determined by

Spam emails are not welcomed by email service providers as they decrease their open rates. Email automation companies will terminate large email lists containing affiliate links if they see them.

Why does my email go to spam and not my inbox? How to prevent them from happening

Affiliate links can still be included within your emails But it’s important not to make your email series appear spammy.

You should make your content valuable and highlight your affiliate products.

Here’s what an automated email series can look like for EPC marketing:

  • Welcome email
  • Share Content
  • You need to nurture relationships.
  • Affiliate link email
  • More content
  • Nurture
  • Affiliate link email

That’s it! You can tweak your copy to get the best results.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.