Inbound marketing is becoming a popular trend that has replaced traditional marketing strategies in modern times. It is now time to find out what inbound marketing is and how it can help you complete your journey. We will also discuss email marketing and how it can be used to support your inbound strategy.

What is Inbound Marketing?

Inbound marketing is an effective digital marketing strategy that aims to attract a particular audience and lead them to the purchasing process. Inbound marketing strategies include search engine optimization, high-quality blogs, social media marketing, and managing email marketing.

Traditional marketing and advertising methods were still used in all businesses before inbound marketing. These marketers failed to attract the attention of their target customers, and they received low returns on their investments.

Inbound marketing, on the other hand, helps businesses reach prospects through their relevant content, irresistible offers, and engagement activities. This type of marketing also builds trust and improves your business credibility.

Let’s now look at the inbound marketing strategies for email marketing.

Four Steps to Inbound Marketing

Direct communication with prospects is possible through email marketing. There are many ways for businesses to communicate their message through email marketing: newsletters, campaigns, brochures, and event news.

How does a visitor become a loyal customer through email marketing? The answer is:

1. Attraction: Grab your visitors’ attention using pop-up banners, PPC ads, and social media advertising. Give visitors a reason to send you their email addresses. then create an email list that includes the correct people.

2. Nurturing: Once your prospects have been attracted to you, it is now time to keep them interested and convert them into customers. Using winning calls-to-action, you can run effective email drip campaigns. Your audience will be more likely to engage with you if there is something they can value.

3. Conversion: Your prospects can be converted to customers after enough nurturing. You must manage your email campaigns effectively and track the results. Before reaching your subscribers, apply A/B testing to each campaign. For conversion, give your subscribers reasons to take the desired action (such as discounts, free trials, or free products).

4. Advocate: It is important to keep your customers’ interest even after you have made a sale. Your customers should be happy enough to spread good word of mouth. Customers are responsible for 65% of a company’s business.

You will increase your conversions and revenue if you make sure that most of your leads go through this process.

Let’s take a deeper look at email marketing as an inbound marketing strategy.

Email Marketing: A Powerful Way to Fuel Inbound Marketing

Email marketing is the easiest inbound strategy. It also offers the fifth-highest return on investment.

Many digital marketers consider email marketing an outbound strategy. It is an inbound strategy, so emails are focused on content. This helps customers retain and build loyalty, while also driving superior traffic to your website.

Inbound marketing strategies can also be used because the email content you send is valuable to your subscribers.

How do you collect email addresses? You can use an email finder or popups.

How can email marketing help you with inbound strategies? These are the characteristics of email marketing.

• Emails enable you to communicate your message engagingly.
• It allows you to personalize words and allow customers to interact with your brand in just one click.
• Email marketing is permission-based, so you can reach the right audience at just the right moment.
• Segmenting your audience can help you increase efficiency in digital marketing efforts by focusing on their needs and desires.
• Converting leads into customers is an inexpensive way to do so. Emails bring you a high return on investment if you choose the right target audience.

These statements may be referred to as “Email Marketing syncs closely with your CRM”. This is the correct answer to the question “How can email marketing fuel an overall inbound strategy?” which was asked in the 2018 Email Marketing Certification Exam.

How can you use email marketing to drive your inbound marketing efforts? These are some ways to do it.

• To collect email addresses, make sure to include a signup form on your website

• Make sure your email content is related to your website content.

• To communicate with customers continually, send newsletter emails

• Inform your subscribers about new products.

• To build a lasting relationship, convey your welcome, birthday, and follow-up emails.

• Segment your audience to create personalized emails

• Place call-to-action buttons that lead to the desired action on a website.

By 2020, 3 billion people will have an email account. By 2019, the world will have 225.3 billion emails per day. These numbers will give you an idea of the importance of email marketing.

This article should have given you some insight into email marketing as well as its impact on your overall inbound strategies. You can read more articles on email marketing.

If you have any suggestions or additions, please don’t hesitate to reach out to me via comments!