Social media marketing presents unique opportunities to reach your target market. Marketing is all about preparation.

How can you make a social media strategy that works?

Understanding the terrain is key to building a winning strategy. This includes Social Media Marketing tools and platforms as well as the social habits of your target audience.

You need a data-backed strategy to guide your efforts before building a following, generating qualified leads, and increasing brand awareness. 

Looking for professional web design services? Kobe Digital can help you. 

1. Set business-driven goals

Your business goals should drive your social media actions. 

S.M.A.R.T. Objectives — This is the best way to set up your social media strategy and create a realistic path.

These components can help you reach your social media marketing goals

• Specific
• Measurable
• Attainable
• Relevant
• Time-limited

If you want to increase brand awareness for your business, you might set a social goal. For example, “By October, our Twitter following will grow to 25% because we post six tweets each day instead of the usual two.” “

2. Get in touch with your audience

Social media is a great way for your business to connect with people who spend a lot of time online. 

There are many social media sites that you can use and it is impossible to use them all. Pinterest is not a wise investment. Understanding your audience will help guide you in choosing the right networks.

Each social media platform has a particular audience. You might be surprised to see which social media platforms are most popular with this demographic.

Audience research lets you determine the most profitable ways for your content to be shared, Display Ads or build customer relationships.

3. Be inspired by your competition

When creating a social media strategy, you can look at your competitors to get ideas and insight.

Review the topics, posting frequency, and caption styles of other people in your industry. Don’t copy their strategies, but take a look at their work and learn from them.

Humm Kombucha KeVita and KeVita both sell the same kind of beverage.

While their brands have many similarities, their strategies are quite distinct.

You should consider those who are well-known and have a large following. This will allow you to attract customers.

4. Track relevant metrics

Track the success of your social marketing campaign using relevant metrics if you want your strategy to evolve.

Key performance indicators (KPIs) are social media metrics that include more than comments, likes, and followers. You can include likes, shares, and followers. However, these metrics are considered “vanity metrics” if they don’t translate to sales or conversions.

KPIs in social media include the monitoring of social media “sentiment,” which determines whether audience reactions are positive or negative. 

• Engage through social interactions

• Conversions from Call-to-Actions (CTAs). Keep track of the journey between platforms and actions on your site

• Traffic from Social and Clicks: See how many people have visited your site through social media referrals

Rich Content can be created

High-quality content will attract your audience to you, leading to more revenue. 

There are many content types you can choose from. 

• Videos
• Photos
• GIFs
• Infographics
• Text statuses
• Articles
• Surveys
• Giveaways

It is important to match the content type and the platform. Some content types are more successful than others. Internet users continue to consume more video content. You should include how-to videos, promotional clips, or Q&A videos in your social media content.

You can identify a theme in your content by analyzing it. You can do this by analyzing the categories and creating distinctive visuals that customers will recognize.

It is a common practice for companies to inject personality into their social media messages, regardless of whether they’re focusing on warmth or authority.

The content theme for your company helps you to stay consistent and strengthens the brand.

Sharing customer testimonials or content might be another option. This can help you connect with your audience. This tactic does not require professional photography, videography, or hours of editing.

6. Follow a posting schedule

If you do not post regularly, your followers may lose interest. If there is a lot of time between posts, they may feel that you have disappeared forever.

You should time your posts and provide relevant content to your audience. This will increase your revenues and keep your brand visible.

You also can publish your content when you are not looking. 

Responding to comments and questions quickly is key to engagement on social media. You can respond to your audience’s comments and questions

Your industry, goals, and size can all impact the time it takes for you to post on social media. However, you must be consistent.

7. Choose useful management tools

It can be difficult to post on different social media channels. Management tools make it easier to switch between platforms without spending too much time.

Use social media management tools like Hootsuite and Buffer to schedule posts for publication across multiple platforms. An application that centralizes your content makes it easy to curate, publish and distribute content

A management tool allows you to assign tasks and responsibilities to members of your team.

8. Analyze and repeat

Long-term social media marketing can be costly. The metrics you choose for your campaign will prove to be useful.

Analytical data can be used from every social media platform to evaluate your online visibility. 

However, you can use additional analytical resources to evaluate your success. To improve your social media marketing strategy, you need to gather information.

After you’ve been on social media for a while, any data that could be used to inform your campaign won’t be available. This allows you to assess the behavior of your audience and determine what is working.

You will continue to refine your winning strategy and social media content strategy.

Kobe Digital helps you build your online presence

Strategic social marketing can help increase brand awareness and attract new customers. 

You can execute your plan and generate revenue by yourself, but a professional social media marketing company in Phoenix team can help you take your campaign to new heights. 

We are proud to offer the best social media management service thanks to our dedicated staff and the most up-to-date techniques.

Get a free estimate to find out the cost of our social media services. You can also call us, or email us.