Did you know that Facebook users spend on average 40 minutes per day? This is a great place to reach people wherever they are spending their time. How do you reach people who haven’t yet discovered your business?
Facebook advertising can help you reach qualified leads who are looking for your products and services. How do you start?
This page will show you how to create Facebook ads. We’ll also share the various types of Facebook ads that you can create to increase brand awareness, follow your business, and even drive sales. Continue reading to find out more.
How to make Facebook ads
How to create Facebook ads to promote your business. These are the six steps to launch Facebook ads for your company.
1. Select your goal
To learn how to run Facebook ads you need to choose your ad objectives. Your ad goal is the result you are looking for with your ad. There are three types of Facebook ad objectives:
- Awareness
- Take into account
- Conversion
Let’s take a look at the objective options under each category.
Awareness
You choose an objective in the awareness category to help people become familiar with your brand. Two options are available for your objective:
- If you are looking to increase brand awareness, this is the goal.
- Reach: This objective is for people who want to see your brand.
Consideration Your focus under the consideration category is to get people to connect with your business and become customers. This category has six objectives:
- Traffic: If you wish to direct people to your site from Facebook, choose this goal.
- App installs: This objective is for people who want to download the app of your company.
- Messenger Messages: If you wish to establish a connection with prospects via Messenger, choose this goal.
- Engagement: If you want to reach more people who are likely to be interested in your content, this is the goal.
- Video views: This objective is important if you want people to view your videos.
- If you are looking to generate leads for your company, this is the goal.
The conversion category focuses on getting people to use your services or buy your products. These are the three goals that fall under this category.
- Conversions: This is a goal that you can use to get people to buy or use your products.
- Catalog Sales: This is the goal if you want people to buy items from your ecommerce shop’s catalog.
- Store traffic: This is the goal if you are looking to drive people to your brick-and-mortar location.
2. Name your campaign
Next, we’ll discuss naming your Facebook ads campaigns in this guide to Facebook advertising. Multiple campaigns can be run by Facebook ads. To be able to identify which campaigns are which, you will need to give them a name.
You’ll need to give your campaigns specific names when you create them. You don’t want to call your campaigns Ad 1 or Ad 2. Instead, give them a name such as “Half off Winter Boots Sale” and “New Winter Jacket Ad.”
3. Set your target audience
Setting your target audience is another important part of Facebook ads. Your target audience is the person you want to reach through your ads. You can use this information to help you decide who you should target.
You need to know the following information:
- Age
- Gender
- Localization
- Occupation
- Socioeconomic status
- Hobbies
- Interests
This information will allow you to create buyer personas. These buyer personas can be used to segment your subscribers and target the correct people.
4. Place your ad
To advertise on Facebook, you need to choose your ad position. Your ad may appear in multiple places. You have the option to choose where you want your ads to appear based on:
- Type of device
- Platform
- Place on the website
You can also choose whether your ads will appear on mobile or desktop devices. You can also choose if your ads will appear when people scroll through their newsfeeds or while they browse Stories. To determine which placements work best for you, you can test different placements.
5. Establish your budget and timetable
Next, we’ll discuss the budget and schedule in this guide to Facebook advertising. Your budget refers to the amount you are willing to spend on an advertising campaign. There are two types of budgets you can choose from:
- Daily budget: This is the amount you are willing to spend each day on your campaign. Your ad will cease running after the daily budget is reached.
- Lifetime budget: This is your lifetime budget. It’s the amount you are willing to spend on all aspects of your campaign.
You will also decide your schedule. Your schedule will determine when your ads are shown so you can reach the right people. Optimize your schedule to ensure that your ads are only shown to users who are most likely to interact with them.
6. Make your ad
This guide to Facebook ads will end with creating your ad. After you have set up all of the necessary parameters for your ad you can begin uploading your ad content. You will need to:
- Your visual element can be added
- Add your ad text
- Select the Call to Action (CTA) that best fits your ad
After you have created your ad you can launch it.
There are 7 types of Facebook ads that you can run
Now that you’re familiar with how to create Facebook ads it’s time for you to learn about the various types of Facebook ads that you can run. Here is a quick overview of the eight types of Facebook ads that you can run.
- Image ads: This simple ad uses an image to highlight your product/service.
- Carousel ads include 2-10 photos and videos. These ads appear as individual cards that the user can scroll through to find out more about your company.
- Slideshow ads: These ads feature a short video and a selection of photos.
- Messenger ads: These Messenger advertisements encourage prospects to get in touch with your business via Messenger to find out more about you.
- Stories ads: These ads appear between the Story’s content.
- Instant Experiences Deliver an immersive, full-screen experience to your audience to allow them to get to understand you and what you have to offer.
