How To Build an Audience On Social Media


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Social media is an important tool in your marketing arsenal. It is easy to get in touch with customers and establish relationships on a personal level, for a fraction of the cost of traditional marketing channels. Word of mouth marketing is faster than Facebook shares or retweets.

All businesses can benefit from social media marketing. However, some methods are more effective in certain industries. 

We can help you understand social media basics and how it can be used to convert customers. Call for a social media specialist. 

Choose a social media platform

It is always a good idea for companies that they have accounts on all social media platforms. 

It is better to concentrate on one social media channel than trying to master all of them.

Know your audience

Identifying your customers will be the first step to choosing the right platform. What are their demographics? Are they women, men, Baby Boomers, millennials?

To attract the right customers, create marketing personas. This can be extremely useful for social media marketing because it allows you …

Different social media networks attract different users

Now that you know who you want to reach, it’s time to start looking at social media platforms. This Pew Research Center data gives a brief overview of each platform as well as their primary users.

  1. Facebook: Facebook remains the most widely used social media network, despite recent algorithm updates and cosmetic changes. Facebook is used by 68% of U.S adults.
  2. Twitter is the most used social media platform in America. Twitter is most popular among 18-24-year olds who have finished college and earn $75,000 annually.
  3. Instagram: Instagram is a popular social media platform for young adults between 18 and 24 who live in urban areas. However, 40% of U.S. adults age 30 to 49 also admit that they use Instagram.
  4. Pinterest: Pinterest’s primary demographic is dominated by women. Higher incomes are a common characteristic of users who have college degrees and earned college degrees.
  5. LinkedIn: LinkedIn is a popular platform for college graduates and those from high-income households.

Maintain a content strategy

Selling is the fastest way for people to stop following you on social media. You should provide information, entertainment posts and any other content that will appeal to your audience.

Stop talking about yourself.

This task is made easier by content calendars. It will answer questions like “Am I posting too much X type content?” and “Am my posting sufficient often?” “

Content calendars can be used to plan ahead and create updates, without having to choose what to post.


Engagement is the key metric for social media. Customers who are approachable and humane love their customers and use social media to communicate with them. 

You can engage your customers in a variety of ways 

Reactive customer support

Do you see a fan complaining about the company? This gives you a chance to showcase your customer service skills and be in the spotlight.

Customer service proactive

Make an effort to reach out to customers who are satisfied with your company. Keep your customers happy by following up on recent purchases.

Stellar is a rare service in many industries. It can help you stand out from your competitors.

A post by one of your followers is interesting or relevant? Share, tweet, like or like it. Give credit to the original poster 

Are You Ready to Get Social?

Follow this advice to build relationships with your fans and post content. Social media is a growing channel for marketing that will continue to reap its benefits.

We can help you if your schedule is too hectic or you need professional assistance. Contact us today for a free quote!


About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.