How OTT Advertising Works? Master Guide


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If you’ve ever viewed your favorite shows on YouTube or Netflix, then you have probably seen OTT video content. As more households switch to streaming TV, marketers have a unique opportunity for promoting their brands through OTT advertising. What is OTT advertising? How does it work?

Learn More About OTT Advertising Check Our OTT Advertising Services

This guide will explain the basics of OTT marketing and answer common questions like

  •  What is OTT advertising? 
  •  What’s OTT advertising? 
  •  What are the benefits of OTT advertising? 
  •  What are the most popular OTT advertising platforms for you?

Continue reading for more

What’s OTT Advertising?

OTT advertising, or over-the-top advertising, is online marketing that uses video streaming services like YouTube, Hulu, and Amazon Fire TV Stick to promoting products and services. 

What’s OTT advertising?

How does OTT advertising work?

Watch movies, TV shows, and videos online free of charge or pay a monthly fee to access them. Advertise your products or services on these platforms.

User will see your ad when they view content on a video streaming website. 

Your advertisement could appear as a 15-second commercial break or before a video.

With the best marketing strategy, you can use OTT ads for your business to build brand awareness and reach more people via streaming services. This will increase sales and revenue.

Three main benefits of OTT advertising

You may be interested in how OTT ads can benefit your business.

The following are three advantages of OTT advertising:

1. Reach your ideal customers

OTT ads let you take advantage of audience targeting capabilities to ensure your ads reach the most interested users.

Targeting users based on there can be a great way to do this.

  • Age
  • Gender
  • Interests
  • History of buying

This allows you to reach the right customers and makes them more likely to buy from you. This also leads to higher quality leads and more conversions.

2. Easy measurement of your results

It is almost impossible to gauge the success of your campaign with TV advertisements. OTT marketing allows you to quickly access vital data and metrics about your campaign.

This will allow you to see which advertising types and platforms work best for your business. Optimize your campaign and make improvements.

You don’t have to worry about wasting your time and resources on strategies that will not deliver the best results.

3. Personalize marketing messages

You need to get more clicks and conversions. Personal marketing messages should resonate well with your target audience. 

Hulu allows you to create ads that display when a user binges-watches TV shows. 

Top OTT Advertising Platforms that will Boost Your Sales

Do you want to know which streaming platforms are most popular for advertisers? Here are the top 4 OTT advertising platforms.

1. YouTube

YouTube is voted the best video streaming platform. Did You Know that more than 40 global shoppers purchase products and services from YouTube?

YouTube advertising can be a great way for you to promote your brand and increase sales.

YouTube has many advertising options.

  • Display ads – These ads are placed right next to the video, above the video suggestion menu. Users can view these ads without having to interrupt their video.
  • Overlay ads: These pop-up advertisements are found at the bottom of a video. These pop-up ads usually contain links to your website. Users can view them without disturbing their videos.
  • Skippable video ads: Skippable advertisements can play before, after, or during a video. Users have the option of choosing to skip them after a few seconds.
  • Non-skippable video ads: These ads are typically around 15-20 seconds long.
  • Bumper ads are: These video ads can’t be missed. 

There are many options for ad formats. There are many options available. You can choose which one best suits your marketing strategy. Watch your online visibility increase and your sales rise.

2. Hulu

Hulu can be used as an OTT advertising platform. Hulu lets you reach your target audience by showing them their favorite TV shows.

Hulu has many ad types to help you promote your products and services. 

  • Commercial video ads
  • Pause ads are shown when the user presses the pause button in their video. These ads promote your brand in a way that doesn’t interrupt the user’s video.
  • Interactive ads for living rooms: Hulu’s interactive ads are an excellent way to grab attention. Users can scroll through the ads and view your latest products and services.

Hulu can be a great option for businesses that want to increase their brand awareness by advertising on popular OTT platforms.

3. Facebook Watch

Facebook Watch lets users browse and view original shows and live streams, as well as other popular videos in entertainment and sport.

Facebook Watch has more than five hundred million active users on social media platforms like Facebook. This is a great advertising opportunity.

Facebook Watch lets you promote your brand using:

  • Ads in-stream videos: These ads will be shown during a Facebook Watch Video. The ad usually plays for 15 seconds. The user can then choose to skip to the next video.
  • News Feed video ads Facebook newsfeed videos display in users’ news feeds as they scroll through their updates.

Facebook Watch ads can be a great way for you to reach your target audience through social media.

4. TikTok

TikTok lets users stream unlimited hours of entertainment and watch them on their phones. TikTok is a great OTT marketing platform.

These are some examples you can make on TikTok

  • Video ads – TikTok video ads are up to 60 seconds long and appear in the “for YOU” feed.
  • Image ads – You can use image ads for your users to highlight a catchy image or text while they scroll through YouTube videos.
  • Carousel ads can feature up to 10 images that users can click and scroll through. These images are also available in users’ news feeds.

TikTok advertising is a great way to get your audience’s attention and encourage more clicks. This will increase your company’s sales.

Kobe Digital’s award-winning OTT advertising services can help increase your sales.

Kobe Digital can be a great way for you to promote your products and services through OTT ads.

We offer OTT advertising that lets you say goodbye to TV advertising and welcome data-driven ads campaigns that target advanced audiences.

Kobe Digital can help you design a campaign that promotes your products and services on a range of streaming platforms.

Ready to see a sales boost? Call us or email us to discuss your company’s goals, and we will be happy to assist you in growing your business.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.