You’re probably faced with a question if you’re just beginning to advertise on Facebook. It could be a question that can bring you great success or drain your bank account.
“How much should I pay for Facebook ads?”
We can give our opinion, even though it is difficult to determine how much a company should spend on Facebook ads.
We’ll answer your questions on this page:
- What amount should I spend per day on Facebook ads?
- What should my monthly Facebook advertising budget be?
- How much should I budget to buy Facebook ads?
Continue reading to learn more!
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What amount should I spend on Facebook ads?
Let’s begin by answering the billion-dollar question: “How much should Facebook ads cost?”
Essentially, until you run Facebook ads, you won’t know how much your business will need to spend on Facebook ads to achieve success.
We can provide a figure that is a good place to start for businesses that are just starting with Facebook ads. This figure can be used as a starting point and you can adjust it depending on the results of your tests.
Start with $20 per day, and run about 15 ad sets per week. You’ll be spending approximately $1000 in total.
It is important to remember that $1000 is a significant investment. This will give you all the information you need to launch a cost-effective, successful Facebook campaign.
It’s important to remember that ads can be run on Facebook with any budget. How much money do you need to succeed?
Set up your campaign test to establish a Facebook budget.
Here are some suggestions:
Step 1: Identify your target audiences
Yes, we said audience(s). You can break down a large audience into smaller segments, even though it may be a general one.
If you have an outdoor store and wish to promote your products, there are many potential customer personas. There are many options for the weekend hiker, avid fisherman, or die-hard camper.
You will need to create ad sets specifically for each group to advertise to them.
This is why it’s important to identify a range of target audiences from the beginning.
Step 2: Create an advertisement set that is tailored to each audience
Next, create an ad set that targets each audience. Choose graphics that appeal to them and a call to action (CTA) to get them to take action.
You should also target keywords that your audience searches for.
If you advertise a backpack hiking bag for weekend hikers, then you might use the following target keywords:
- Hiking backpack
- Light hiking
- A small hiking backpack
- Day pack
Because you are targeting different audiences, your keywords may differ greatly between ad sets. However, don’t worry if there is some overlap. A small backpack might be needed by die-hard campers, for example.
A diverse ad collection will be beneficial for you. You might try switching up the graphics style in an ad that targets hikers. This will give you insight into how your audience reacts to different styles. To learn more about your audience’s interests, you could use animation, video, or images in your ads.
Step 3: Set each ad at $20/day
Finally, launch your ad sets at $20 per day. All your ad sets should have the same budget to ensure equal success and metrics.
It’s time for you to determine which ads drove the most interactions and clicks when your ad budget is exhausted.
Step 4: Choose your winning ad set
An easy way to get powerful and important information is to look at how your ads performed.
Begin by taking a look at the most successful ad sets. This will help you to determine:
- Which audience should you target in the future
- Which visuals do your audience respond to? (by which ad did they click the most)
- What keywords work (longtail/short-tail)
- Which type of CTA is the most effective?
Next, take a look at the least successful ads. You’ll find information such as:
- Which keywords may require more budget?
- What graphic styles should you avoid?
Step 5: Keep your top 3 ads sets and modify them
Facebook ads cost $1000. With that $1000 you gained valuable insights into your audience’s response to ads, their favorite messaging, and which keywords they are most interested in.
Your top three ad sets tell you the most important information about your target audience when you create Facebook ads.
As we mentioned, your business could offer a variety of audience personas. You can narrow your audience by spending $1000 upfront on advertising. This will allow you to decide who you want to target in the future.
It’s the best thing about it. Because you spent the time upfront to discover who is interested in your products, you’ll be able to create the most cost-effective marketing campaign.
Rest is easy!
How much should I budget to buy Facebook ads?
Once you have a better understanding of your target audience, you can start to look into keyword selection.
Because they are so broad, some keywords are more costly to target with Facebook ads. Because these keywords are not always able to attract potential customers, they don’t often work well. These keywords are known as short-tail keywords. Some examples of these include:
- Tent
- Hiking backpack
- Camping equipment
Long-tail keywords, on the other hand, take up much less of your Facebook advertising budget because they are targeted by fewer people. Long-tail keywords are more likely to be purchased than short-tail keywords. These keywords include:
- 2-person tent with rain shield
- North Face small hiking backpack
- Fly rod combo 9-foot breakdown
Once you have a clear picture of your audience, it is time to choose keywords that will attract them.
To help you decide which keywords are most profitable for your campaign, you can use keyword research tools such as Ubersuggest.
Once you have decided on keywords, you can better plan your Facebook advertising budget. Ubersuggest will show you the average cost per click (CPC). This can help you plan your Facebook advertising budget better.
You can see the difference in the CPC for a general term such as “hiking backpack”.
A long-term keyword such as “North Face small hiking bag” is better than a short-term one:
These CPC estimates will give you an idea of the amount you’ll need to bid to win an advertisement for this keyword. Based on your marketing budget, you can decide how much to spend.
It’s almost impossible to answer the question, “How much should Facebook ads cost?”. However, a Facebook agency can help you set the right budget and manage your campaign.
Kobe Digital is a leading Facebook advertising company
Kobe Digital can assist you if you are looking to create the most successful Facebook advertising campaign or if you still have questions about “How much should Facebook advertising cost?”.
We are a Facebook advertising agency with a team of social media experts who understand how to create ads that meet your budget and drive success.
To help you choose the right Facebook ads budget for your company, we’ll need to get to know you and your goals.
We will even create your ads visuals and copy, launch your ads, and report on their success!
We also offer social media services to a variety of platforms, including:
Facebook ads are great, but if your goal is to grow your business, you should consider pairing your Facebook advertising efforts with another platform.
It’s all explained by your social media specialist!
