Today, digital marketing continues to deliver good news, at least on the economic side. With the growing increase in technology, digital marketing agencies have been gaining more notoriety, and with this, they have also managed to increase their income further. All this leads many people to wonder how much a digital marketing agency and its workers earn. To talk about how much a digital marketing agency makes, we will first talk about its workers.
How much does a digital marketing expert charge?
Considering a person with more than ten years of experience in the sector as such, 43% charge between $500 and $1000 per month, which turns out to be too low a figure to take into account so many years of dedication, although they probably have to do with the significant changes that have taken place in the marketing sector, especially in relation to digital marketing. This being the case, there are probably people with less experience in years who perfectly control new areas of marketing that are precisely the most valued. And, consequently, there will also be many marketing professionals who, thinking of their years of experience, have not been updated with new knowledge. Therefore, their salary or income as freelancers has stagnated or even declined.
Apart from that surprising data on salaries in digital marketing, we cannot ignore that 34% earn between $1,000 and $2,000 per month, and 13% between $3,000 and $5,000 per month.
How much does a marketing director charge per month?
When it comes to wondering how much a digital marketing agency makes, marketing managers follow a similar income line. 35% have a monthly salary of between $500 and $1,000, 31% of less than $500, 27% of between $1,000 and $2,000, and only 7% earn more than $2,000 per month. Undoubtedly, the existing competition in the sector has led to a considerable reduction in salaries. In addition, the position of marketing director is one of the most highly valued professionally, so it is not surprising that in the face of the avalanche of candidates, salaries have plummeted according to which countries and sectors, especially in small and small medium-sized companies. In addition, based on our previous argument, the continuous changes and novelties that the Internet has brought to the world of marketing have made more and more young professionals apply for this job.
How Much Does a Marketing Graduate Make?
43% of the graduates earn between $500 and $1000 per month, 22% between $1000 and $2000, and 17% less than $500, followed by other more residual data. These data on salaries in digital marketing lead us to interpret that the large number of people with university studies applying for jobs in marketing has led to saturation. Being a marketing graduate is no longer a differential value or reason to earn more. What counts now is real and practical knowledge, what you know how to do, and not so much the titles that you can write on your resume.
Salaries in digital marketing: How much do you charge per hour?
Another data that makes us see the need to give value to the work of the digital marketing professional is that 47% of our respondents say they charge less than $10 per hour and only 12% charge between $16 and $25 an hour and 8% between $25 and $50 an hour. However, these data refer exclusively to freelance professionals.
What prices are charged in digital marketing consulting? And What are the rates of an advertising agency?
Below, you can see what is charged for the creation of a marketing or social media plan (43% between $500 and $1000 and 42% less than $500), for managing a brand’s online presence (33% between $100 and $300 per month), for managing Facebook Ads (41% between $100 and $300) and for auditing or creating a strategic plan as a consultant (65% between $1000 and $2000).
From this, we can extract the idea that there is a great leap in income between those who offer tactical or Community Manager services and those with the strategic capacity to offer marketing consulting services.
Digital marketing salary: what factors influence
Among the aspects that determine the salary of digital marketing in the job market, we can highlight the following:
Previous work experience
Without a doubt, as in any other job, the candidate’s experience is a decisive factor, especially in positions of greater responsibility. Companies greatly value the work you have done previously, so it is very interesting that you can provide detailed descriptions of your tasks, projects developed, and superiors’ opinions.
Training
If you want to dedicate yourself to this profession, you must update and stay on the cutting each with your training in digital marketing throughout your career. New tools or technological innovations are constantly emerging that can completely transform the way of working in the sector. Therefore, if you want to have a good salary in digital marketing, you can never stop learning.
The size and sector of the company
They are also factors that significantly influence digital marketing salaries. In this way, large companies can afford to attract the best talent by offering very high salaries.
Ultimately, the question of digital marketing salary in 2021 supports a wide variety of possible answers. However, what is undeniable is the great dynamism and vigor of this sector, which guarantees that there will always be companies willing to offer attractive rewards to the best candidates.
To learn more about Kobe Digital and how you can join our team, visit our website and reach out!
