How Does a Landing Page Work?


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The key to successful digital marketing campaigns and search engine optimization (SEO) is landing pages. A user-friendly, SEO optimized landing page can help you reach your business goals, whether you are expanding your market reach, or promoting new products or services.

What is a landing page? And why is it so important to know how to make one to help your online marketing efforts. A landing page is often a first glimpse of your brand and can influence their decision-making process.

A landing page is an essential asset that can be customized to meet your brand’s marketing goals. Landing pages are a great way to engage prospects and leads and help them get on the path of conversion. However, landing page design and development aren’t easy tasks. To maximize conversion opportunities, landing page design and SEO content must be created that is in line with your business goals.

We will discuss all things landing page conversion, and answer any questions you might have. We will explain 1) what a landing page is and 2) why optimizing landing pages is important for businesses. Our web design and pay-per-click marketing experts offer landing page tips to improve your digital marketing strategy and conversion rate optimization.

What is a Landing page and how does it differ from other web pages?

A landing page is an area of a website where users “land” when they click through Pay-per-Click or Social Media Ads, emails links, or a Call to Action (CTA) button.

Landing pages are designed to nurture leads coming from the top of your CRO funnel. They also guide them towards achieving their goals. It is easy to increase prospects’ brand engagement and convert them to paying customers by creating landing pages once they have learned about your business.

This illustration will help you to see how landing pages can fit in your conversion funnel.

A landing page is different from other pages such as a homepage, about us page or service page. They are not linked to a site’s navigation. These pages were created to encourage online users to take action (i.e. sign up for an event and subscribe to weekly newsletters. Download an eBook. Schedule an appointment. ).

Why Your Business Needs a Landing Page

Because they perceive it as expensive and time-consuming, many marketers neglect to include landing page design and/or development in their digital marketing strategy. However, failure to take into account the benefits of landing page SEO on your website can lead to poor conversion rates.

Are you still not convinced of the importance landing page conversion for your business? These are the top reasons why landing page optimization should be a top priority for your business:

1. Increase Potential Leads

Optimizing landing pages is a great way increase brand recognition, drive qualified leads to your site and improve your SEO/CRO. A MarketingSherpa survey found that approximately 68% of B2B companies use landing pages to generate leads for conversion.

HubSpot’s Market Benchmarks from 7,000 Businesses also showed that landing page conversion is a priority for businesses and that 10 to 15% landing pages can increase leads by up to 55%. Companies with 40 or more landing pages generate 12X as many leads as those with 5 or fewer.

Knowing how to make a landing page is crucial to increasing conversion rates and obtaining more leads. You can always seek the help of a local web design agency to learn how to optimize your landing pages or what calls to action will attract qualified leads.

2. Get actionable insights and valuable data

You can collect prospect demographics to contact leads and then move them along your conversion optimization funnel. Most landing pages, including splash landing pages and lead capture landing pages, have a shortform that asks visitors to provide relevant information such as name, email address, and contact information.

Although landing page forms are one of the most important components of landing pages marketing, many marketers get them wrong. Make sure you only ask for the information you require. Avoid asking for too many personal details as this could leave a bad impression on potential customers and lead to them leaving your landing page.

These are some examples of landing pages that our web agency created for clients:

You can see that the landing pages of our clients were limited in form fields, as you can see from the examples. We focused our attention on the most important information that clients require to communicate with prospects.

As you can see, our content writer services team created smart calls to actions and descriptions to reassure and encourage visitors to sign up. What is a call-to-action if it doesn’t remove friction from moving potential customers down your optimization funnel for conversion rates?

Similar approaches to landing page templates can increase your chances of gaining useful insights and improve your landing page conversion rates.

3. Improve the User Experience (UX).

This can result in low conversions, high bounce rate and short site duration. Landing page SEO best practices can help you make a positive first impression on prospects and build brand trust.

Let’s take a look at the landing page we created and optimized for a local school.

Our web design agency was hired to help promote the client’s homeschool program, increase sign-ups, and improve clicks, leads, and lead generation.

Kobe Digital’s PPC experts and web designers created a landing web page that highlights our client’s unique value proposition and allows potential enrollees easy access to the program they are most interested in. Our content writing agency was also able to produce compelling calls to actions and landing page SEO content. This content clearly addresses visitors’ information requirements, such as their institution’s history and course components, and unique offerings.

A WordPress landing page that is easy to navigate and digestible can help you build brand experiences and make it easier to achieve your goals.

4. Maximize your Search Campaigns

Paid advertising and technical SEO are only half the battle. To inspire user action and maximize your digital marketing campaigns’ results, you need a conversion-focused landing page.

Landing pages can be used for SEO and PPC campaigns, but they also serve as effective platforms email marketing and social media advertising.

Our CRO agency took over digital marketing campaigns for a multi-location property restoration firm in 2019 to increase its digital presence as well as client acquisition strategies.

These channels were SEO, PPC, SEO, Online Reputation Management (ORM),, and Web Design and Development.

Our CRO agency did landing page optimization and redesign to facilitate more sustainable online growth. Our CRO agency revamped client’s landing pages to add local call to actions buttons and to create urgency in the landing page SEO content.

The WordPress landing page optimization service was provided by our CRO and website agency. It has resulted in 497 leads per locale and a 13.48% average conversion rate.

5. Increase Conversion Rates

While landing page conversion rates can vary by industry, many web designers and content writers agree that landing pages with more goals will result in higher conversion rates.

A 2019 Databox study found that the average landing page conversion rates is 26.6%. Most landing pages convert at 10 to 10%. Although these landing page conversion rates might seem low to non-experts and are not indicative of a viable strategy, an experienced CRO agency will know that they provide more than enough evidence to recommend landing page conversion.

Can I Have More Than One Landing Page?

Yes. You can make multiple landing pages with the help of a trusted web design agency depending on your goals. These are some of the most popular landing pages that web designers use to support different online marketing campaigns and optimization campaigns.

Are you optimizing landing page SEO for your company’s benefit? These landing page tips are from web designers experts. Use landing pages to generate leads and convert customers.

1. Know Your Audience

Segmentation and audience analysis are crucial to landing page conversion. You need to understand your audience and their online behavior to determine the best landing page design, SEO content and calls to actions.

Are you lacking the resources and tools to conduct audience analysis? Reputable content writing agencies that specialize in landing page optimization can help create buyer personas and develop a landing page SEO strategy that is aligned with the needs and demands of your target audience.

2. Identify your goals

What are you looking to achieve with your landing page conversion efforts. To achieve the best landing page conversion rates, it is important to have a clear goal for each landing page.

A Wishpond study found that landing pages that contain more than one offer can reduce conversion rates by as high as 266 per cent. Your landing pages should have a clear focus in order to guide visitors towards a goal.

3. Your landing page design can be created

It is crucial to ensure the quality of your landing page and its success in CRO. Many web designers use landing page builders and landing page software to quickly create landing pages that include images, forms, and funnels.

Landing page builders include drag-and-drop interfaces and A/B testing functions. There are also a variety of templates that can be used to streamline the process.

Many WordPress website design agencies, digital marketing companies and other organizations promote the use content management systems (CMS) to create landing pages. These CMS include Joomla and WordPress. A CMS platform that is right for you is simple to use, customizable and secure. It’s also cost-effective.

4. Optimize and A/B Test

To maximize the impact of your landing pages and achieve meaningful results, it is important to structure them properly.

Landing page optimization and A/B testing are critical processes to meet user expectations, tell your story and ensure better conversions month over month (MoM). An Invesp study found that 60% of businesses view A/B testing as a valuable tool in driving conversions.

You should test and optimize these top landing page components:


*Landing Page SEO Copy

*Images, and videos

*Calls for action

What’s the purpose of a call-to-action on your landing page? And why is it important that you optimize it? Visitors will need to know what to do in order to achieve their goals by calling to action. Your CTAs should be strategically positioned throughout your WordPress landing pages to encourage people to click through and convert.

Let’s take a look at these landing pages:

These landing pages include unique calls to actions that inform visitors about the specific actions they should take. You can improve user experience and increase engagement by following the same process and running A/B testing on landing page elements.

More Landing Page Tips:

Make sure your business name and logo are consistent across the landing page.

Your contact information, such as phone number, email address, and location, should be placed strategically on the page so that leads can reach you easily.

Make clear calls to action. )

Use testimonials to show the positive experiences people have had with you company and establish social proof.

Highlight the unique benefits and differences of your business – Why should prospects choose you over other advertisers?

Your landing page should be easy to use, have readable fonts, and overall look pleasing.

Avoid distracting or too busy images and design details.

People should be able to contact you through short forms and just a few clicks.

This blog post explains the differences between landing pages and best landing page SEO practices.

Earn More Leads and Drive Sales Through Landing Page Conversion

A Marketing Experiments study found that about 75% of businesses have difficulty finding a content writer agency capable of creating persuasive landing pages. Great copywriters are crucial for optimizing landing pages. You risk losing your audience targeting and potential conversion opportunities without the assistance of skilled landing page SEO content experts.

At Kobe Digital you can find the best digital marketing services in New York.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.