There are many terms you’re likely familiar with when it comes to growing and developing your business. Marketing is essential for driving sales and revenue.

Perhaps you have heard of branding. But they are different things. 

What’s the difference between branding and marketing? How does each term affect your company? Keep reading to find out more about each term and the relationship.

What’s branding?

Branding refers to creating your company’s image. This is what your audience thinks of you.

These are just a few of the things that can impact your brand:

• Values
• Tone (professional, friendly, elite, etc. )
• Visual appearance (colors, design styles, etc. )

Focusing on your identity is the best way to approach branding.

Marketing: What does this mean?

Marketing refers to actively marketing your company to targeted audiences. You want to convince potential customers to buy your products or use your services.

Marketing examples include:

• Display banner ads online
• Sending out promo emails
• Television commercials
• Share information about your company on Social Media

Marketing is all about turning customers into customers and generating income for your business.

What’s the difference between marketing and branding?

What’s the difference between marketing and branding?

It’s easy to say your brand is your identity and your marketing is the business.

Your brand will project the image that you want for your brand. This is where you promote this image through specific media.

Three tips for branding your business

Perhaps you are now curious as to how to make the most of both branding and marketing. 

There are three main strategies to improve your branding. 

1. Show pride in what makes you unique

How you will distinguish yourself from others in your industry 

Make a lasting impression to get people to remember you. Highlight what makes your company different from other companies.

These unique selling propositions are what you can use to build your brand. These unique selling propositions will make users remember you and help to change their perception of your company.

2. Visual branding is possible

Many elements make up your brand. Your visual branding can be used to enhance many aspects of marketing including your website and marketing materials.

It is important to consider all aspects of visual design, including font styles and color schemes. 

Visual branding is a way to help users remember your brand. You might use lots and lots of green in your marketing.

3. Be consistent

Keep your branding consistent. Use the same tone for all your branding.

This applies to more complex elements. Don’t use yellow and green in your marketing. Instead, create a website using red and blue.

Three tips for marketing your business

Marketing can encompass many strategies. Let’s talk now about it. These are some tips that will help you manage your campaigns.

1. Focus on specific products and services

Make sure you are specific with your marketing. Don’t just say “buy from [your company]”, but create marketing materials that highlight specific products or marketing services in Miami.

Consider how you’d feel if you need a Dutch oven. Williams Sonoma will be advertising its new Dutch oven and you’ll be enthralled.

2. Calls to Action (CTAs),

Use Calls-to-action (CTAs)

They will not do anything unless they are told what they want. These CTAs can be used in marketing materials to tell people what they should do and provide a link to click.

3. Multi-Strategies:

Multiple strategies are necessary to market your business online. Combining multiple strategies is a smart way to reach your target audience.

These strategies can help you market yourself online:

• Search engine optimization 
• Pay–per-click advertising (PPC).
• Social media marketing
• Social media advertising
• Web design
• Content marketing
• Email marketing

These strategies can help you increase your online presence and increase your revenue.

Kobe Digital is a tool that can assist you in your branding and marketing strategy

Still unsure how to market your business and brand? Kobe Digital is here to help!

Ready to kickstart your marketing and branding? Call or contact us online today.