Future content marketing will involve machines… on a larger scale than you might imagine.

Although self-driving cars may not yet be common on our roads, artificial Intelligence (AI) as well as machine learning (ML), is still driving business outcomes. AI can help you raise your team, whether you are a financial leader at a Fortune 500 bank or a marketing manager at a mid-sized retailer.

AI is revolutionizing the way we think and use technology to augment and enhance human activity. It’s similar to how the internet changed the way we work almost 40 years ago. AI allows teams to produce more quality work faster. What about the future of marketing? These insights are your guide.

Artificial Intelligence won’t replace human creativity

We’re all content marketers who have spent hours writing different website copy, subject lines, CTAs, etc. It is important to test different approaches to see which one gets more clicks. Clicks are clicks. Leads can be converted to leads. Conversions can lead to sales. The basic lead funnel is something we all know.

We are guessing most of the time. Personas are useful, but they look more like a silhouette of a human being than a fully-drawn one. Jeff Bezos and Mark Zuckerberg could have created the algorithm to drive a 99.9% conversion rate if personas had captured all relevant information about customers.

While no machine nor human can predict the impact of content on a large audience, AI helps content marketing to analyze more customer data and create more content variants to focus on human factors that will have measurable business impact. This is not something AI does alone. It works with marketing teams to produce better results. It’s especially useful for repetitive tasks such as writing copy variations for A/B tests and returning timely results to leaders to motivate action.

AI in content marketing allows humans to focus on strategy and elevates their roles within the company.

Innovation is key to the next wave of success

Automating mundane tasks is one of the most important goals. We need to embrace automation and include machines in our team. This is important because repetitive tasks are less valuable than others and because businesses will need to automate them at a scale that’s impossible for humans.

Mark Cuban, a billionaire investor, and entrepreneur, stated that the best job skill in the future will be the ability to think deeply and solve problems. We can give our team more value by automating tasks that a machine can perform faster and more accurately. This will allow us to leverage human creativity for tasks that require uniquely human skills.

Machine learning and AI are being used by Fortune 500 companies to automate some business processes. Marketing professionals need to be prepared to invent technology that allows data-driven decision-making as businesses move beyond the COVID-19 pandemic.

Content marketing is my passion. Marketing is all about language. Communication is the foundation of everything we do. The words we use are important. AI can help us find the right words to communicate with every person we reach out to. 

Welcome AI to Team

No machine can duplicate the human mix of creativity and strategic thinking required to create marketing plans. An AI can generate content and crunch data at the same time as a human. Both are essential for marketers.

Chief marketing officers must evaluate the strengths of their team and reorganize to give each contributor more value. The next step in your organization’s evolution is technology advances with AI.

Data is the engine of AI. Marketers must adopt a first-party data strategy, as third-party cookies will disappear in 2022. Large companies often have large amounts of customer data that could generate millions in incremental revenue. If the company is ready to unlock its potential using AI.

Because AI is the only way to create personalized experiences for each customer segment at every touchpoint. It is the only way to test multiple language variables and discover insights that can be used to drive business results in real time.

Persado’s language generation AI allows enterprise companies to create personalized messages at scale, with an average conversion rate of 41%. Our data show that AI can produce better-performing language than control content 96% of time.

Are you ready to join the content revolution? Our work will get more interesting and better, and we will be putting more emphasis on data and insight for strategic decision-making. You need AI to help you meet this moment and deliver the results you need to transform your company.