Beginners Guide To IntentData And Customer Insight Importance


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Intent data is a crucial component of understanding customer intent in today’s business world. We will explain what intent data is and how you can use it to grow your business.

What’s IntentData?

Intentdata includes information about what customers search for on Google and Amazon. It also includes browsing behavior on websites like YouTube and Facebook.

Marketers have been able to use it in a variety of ways over the years. This has allowed them to better understand their target market and help improve their marketing strategies.

What is it used for?

It is important to understand that data such as this cannot be used singly. There are specific ways that it can be used depending on the situation. This will depend on your business goals.

It is used for:

  • Enhance customer experience by offering product recommendations and targeted ads based on their search history. This allows marketers to be closer than ever to understanding what customers want.
  • These web traffic trends are used to predict future trends. This could lead to new ideas from unanticipated places. Companies may be able to adapt quickly if they can detect these changes early enough via data analysis.
  • You can better understand your market by getting to know your customers and what their interests are. This knowledge can be used to position products and services better on websites, in marketing materials, or during conversations with customers.

From where does IntentData originate?

We will discuss below how data is collected from a variety of sources.

  • Search engines – Google, Yahoo, Bing, etc. Track every search and save it anonymously for up 18 months. These ads can then be targeted by advertisers based on keywords searched for.
  • Social media websites – YouTube and Facebook keep track of how many people spend time on a page and how much they watch and like them. They track who clicks on pages and add this information to user data.
  • Shopping websites – When someone adds an item to their shopping cart but does not complete the purchase, data are collected. This shows how intent changes in response to advertisements and product pages. It could also be used in your marketing strategy.

How does this help you?

We have seen that such data can be used in many different business types, as we’ve discussed above.

  • Customer experience – Able Customers to find what they need quickly on your website will have a positive experience. This will increase retention and decrease bounce rate (how long customers spend on one page).
  • Better online presence – This information can be used to help businesses make informed decisions about which products should be front and center, where they should go on the page, etc. This will increase your visibility on search engines like Google and lead to more traffic.
  • Marketing strategy This information can be used to create a targeted marketing campaign that targets precisely the people you wish it to reach. Marketers could use data to determine if customers are more likely to purchase from one product category to another during specific hours of the day. This information could then be used to plan their campaigns to maximize sales opportunities.
  • Increase leads, and sales – Businesses will be able to use data to create marketing campaigns that increase clicks and conversion rates. This allows them to appeal directly to customers’ interests. This will result in a better ROI for marketing budgets, as it increases both short-term revenue and long-term customer lifetime value.
  • Intent analytics –Intent Analytics provides unprecedented levels of granularity, detail, and innovation. This allows marketers and business owners to gain insight into the best ways to adapt or change their products to appeal to more customers. Companies will be able to deliver exactly what customers want when they want it. This will result in increased sales and a better brand reputation.
  • Gain customer insights – Because data is so precise, businesses can get a better understanding of their products and services in the lives of existing and potential customers. Marketing teams will be able to achieve a greater ROI by being more specific about who their customers are, rather than focusing solely on geographic location. This could result in less wasted advertising spending due to ads that don’t work for certain demographics. If you are advertising to women, razors can be bought by men.

What tools are available?

There currently needs to be more pre-made data analysis tools that businesses can use. There are many options available depending on the needs of your business and your budget.

  • Google Analytics – This program is free and allows marketers to see key metrics like visitor numbers, average visit duration, etc. which can be used to track changes in intent over time. Google has an AdWords keyword tool that allows you to see what people are searching for, and then decide how to best implement customer data into your marketing strategy.
  • AdRoll – This paid service helps companies get insight from intentdata. It provides statistics about campaigns that they run through their network and an overlay feature that allows users to see detailed information about who clicked each of their ads.
  • Kissmetrics – This paid service claims to be capable of predicting intent by looking at all customer data and creating a customer profile from this information. The service will allow users to access a customized analysis of meaning for their business, such as whether someone is likely to sign up for your mailing lists or buy something.

What industries could benefit?

There are many uses for customer data in different business types, including:

  1. Real Estate – Understanding potential customers, such as their age and interests online, will help realtors find the right properties to match those interests. This will not only increase sales but also make the process more enjoyable.
  2. Travel – customer data could be used to improve search results for travel websites by understanding intent towards changing destination or mode, which will ultimately increase online bookings. Locally, this could be used to show customers’ changing interests during different seasons, so businesses can better market themselves depending upon the time of year. Winter clothing sales are better when there’s snow than summer clothes sales when everyone wants to swim.
  3. Ecommerce – eCommerce sites can use customer data to place the most sought-after items on the homepage to increase sales. You can also create targeted ads using customer data for products that have been proven to be high-margin, like engagement rings.
  4. Healthcare – In the healthcare industry, customer data can be used to help doctors and nurses understand patients’ needs better before they have even asked for help. Medical professionals could use this information to create a care plan that’s tailored to each patient’s needs.

IntentData for the sales industry

Data can be used by the sales industry for:

  • Personalize quotations – Sales teams can use data to understand their customers and adjust their quotes accordingly. To win more business, they can use data about customers’ preferences for certain products and services to help them push forward with more favorable deals.
  • Predict customer behavior Businesses can use data to predict customer behavior and increase their chances of them buying. This involves looking at patterns and understanding customers’ past interests so that sales staff can target them with targeted offers and deals that are more likely to result.
  • Marketing – Businesses can understand data to create targeted ads that target products that are popular or high-margin items. These ads are more likely to generate sales. When creating ads, they can use data to target customers with advertisements about products that are more likely to appeal to them than ones that won’t.

IntentData’s future: What’s next?

Data could one day be used to:

1. Personalize websites – As data becomes more accessible and businesses can use it in their marketing strategies, website personalization is likely to become more sophisticated.

If someone searches for “ski holidays”, they will see ads about winter sports instead of summer ones.

This not only means more revenue but also better customer service. Site visitors get exactly what they need right away and don’t have to look around on other sites before finding it.

2. Real-time advertising – Companies will be able to serve their adverts in real time based on people’s search intents.

If someone is looking for winter sports, they might see an advertisement for ski holidays on the website. This would be in contrast to summer beach breaks that might happen if the intention was “beach break”, etc.

This is because customers are more satisfied when they get exactly what they need immediately. Customers are less likely to shop around for the same product again. You can also search for something else by going to Google, seeing another advertisement, etc.

3. B2B Marketing – Data is the future in B2B marketing. It helps businesses identify the intent of prospects and customers to find out how they would like to be contacted.

This allows them to increase conversions and reduce wastage. There is no need for marketing material that isn’t relevant to all recipients.

Data could show, for example, if someone is looking for information in a particular industry or just browsing the web to learn more. This data would allow organizations to tailor their marketing plans to each intent.

4. Marketing to Teens – This is one of the most important areas in which data can have a significant impact.

This was difficult in the past. However, data can be used online to identify what teens are looking for. Businesses can then use this data to create targeted ads. A sports brand might target a soccer fan or player, rather than someone not interested in the sport.


Businesses can better understand their customers’ intent by using data. Data can be used in many different ways, such as in e-commerce or healthcare. Businesses will use data more often to market their products and marketing services in Phoenix. This is similar to how Google uses data to create targeted ads on the internet based on what people search for.

Intentdata will be used in the future to personalize websites and deliver ads in real time. Customers are therefore more likely to find what they need without having to search on other sites. It is changing the way businesses work and has great potential for future marketing.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.