06/28/2022

Master Guide To Creating A Successful Freelance Website

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Any business needs an online presence. 

More clients are needed, regardless of whether you have an active social media account or a page in an online directory. Your website should attract customers and promote your brand.

To create a website that showcases the best of your work, you will need to use the right tools.

How to create a website for a freelance job

This is a step-by-step guide for creating a website

  1.  Choose a template to create a freelance website.
  2.  Register your domain
  3.  Make your mark
  4. Include relevant pages
  5. Add sophisticated design elements
  6.  Get the right tools to help your business
  7. Create your blog
  8. Optimize for SEO 
  9. Mobile-friendly
  10. Promote your website

1. Choose a template to build a website that’s freelance

Before you begin building your website, you should think about the layout you want. How will you see the user’s journey from one page to another? 

There are two options. Either you start with a blank canvas or you can use one of these free templates to help you get started.

2. Register a domain

Choose a template for your freelancing website. Give your domain name the name of your company and information about your business.

It is a good idea for you to verify that the name you’ve chosen isn’t being used by any other company.

3. Create your brand

After you have secured your domain name, you can add branding elements to it. This will help you identify the look and feel you want for your brand.

Next, select your fonts and colors. This will help you to stand out and attract new customers.

Now that you’ve reviewed the basics of branding, it is important to remember that your marketing strategy should be consistent with your brand. This will help build consumer trust and ultimately lead to repeat customers.

4. Include relevant pages

Take into consideration all information you want your website to include, and arrange it in different sections. 

Homepage

This is your homepage.

Products or services

Include a clear section that describes the products and services you offer. Invite customers to place orders by adding a booking calendar to their order forms.

Projects

Show off your professionalism by listing your clients and projects. A gallery is a great tool to add examples to your website.

Online shop

It is possible to make a good living online by creating a freelance website. It is 100% free and allows artists, freelance graphic designers, photographers, etc. to sell their work.

Testimonials

Happy customers are a great marketing asset. They will refer your products to their friends on social media. Testimonials build your credibility and increase trust among potential customers.

About page

This page will let your visitors know who and what your company is. Customers can get to know you better by sharing this information.

Get in touch

After you’ve impressed visitors with your website, they should be able to contact you quickly. Your email address, phone number, and social media handles should be included.

5. Add sophisticated design elements

Your website isn’t just a tool to help you get work done. Your website is a platform for creativity and expression.

While you don’t need to include all design elements, it is a good idea to consider them.

6. Make certain you have the right tools to run your business      

You need to be aware of many things in your business. 

Online Scheduling software allows you to book online, make secure payments and send reminder emails.

7. Make a blog

A blog that is relevant to your audience could be a good idea. This encourages people to invest more time in the website and makes them a leader in their field. They offer valuable content and don’t ask for anything back.

This is an excellent way to convert customers into visitors. You can add comments to your blog to allow direct communication with your readers.

8. Optimize for SEO

No matter how professional your online presence may be, if it isn’t visible on Google search results, clients will not be able to find you or book your services. 

Optimizing your website with SEO tools is essential. You should optimize your website with SEO tools. These keywords can be used to enhance your website’s content.

Local SEO is essential for freelancers working in specific areas. Register on Google My Business to get started.

9. Mobile-friendly

Did mobile web account for half of all web visitors A website should look the same on a smartphone as it does on a desktop computer.

Pay attention to the fonts and colors you use and make sure they are easy to read. Users can see a mobile version with an adaptive gallery, and a gallery that displays images from your gallery.

10. Promote your site

After you publish your website, you need to promote it to gain clients. Email existing customers and share your website there.

Make sure you keep your announcements up-to-date. 

Be prepared, business offers will soon flood in.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.