06/18/2022

Growth Hacking Guide For Beginners

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You’ll learn growth hacking strategies, growth hacking techniques, and tools after reading this article. Finally, you’ll be able to see successful growth hacking examples of well-known people.

Growth Hacking is a term that has been gaining popularity recently. Learn Growth Hacking processes to get more users and sell more products!

What’s Growth Hacking?

What is Growth Hacking?

Sean was instrumental in helping many internet businesses achieve incredible growth.

Startups want quick results and growth hacking can help. However, growth hacking works with any foundation to create a successful business.

Facebook is a fast-growing social network website. It has millions of users and has used growth-hacking strategies to get there.

Get Sean Ellis’ Growth Hacking Book to learn more about growth hacking strategies!

Who is a Growth Hacker?

Sean Ellis, the first Growth Hacker, described growth hackers as someone whose true north was growth. “

This describes the working style of growth hackers and the goals of their studies. 

Many organizations have many types of team members today, including growth marketing, growth engineers, product managers, and other positions.

How Does Growth Hacking Work?

You must prepare your business and yourself for growth hacking. 

1. Do you know your customers or their needs?

Before you start, make sure to search for the right product to fit the market. You should also make sure your products are meeting the needs of your customers.

Understanding your customers is key to this. Here are some suggestions:

1. The customer’s gender, age, and education (to determine their segmentation). 2. Where they look for information (to determine customer segmentation).

This type of information can be used to optimize growth hacking strategies for customers who are your ideal customers.

2. Customer Journey Map.

But, there’s another point that you need to consider: Customer Journey Mapping. This allows you to discover what makes your customer the REAL one. It takes awareness through evaluation and finally to conversion.

3. Does Your Site Support Conversion?

A conversion-centered plan is an essential point in growth hacking. This makes it easy for visitors to understand.

1. Gather the information required to capture the following actions in their interplay with your 2. Have an opportunity to engage with them 3. Recognize and use the social evidence that supports your profession.

Recognize any barriers that prevent visitors from converting. 

Once you have determined your customer profile and customer journey, as well as your website compatibility for conversion, you can start to learn about Growth Hacking.

4. What Goals Should You Set to Grow Your Business?

After understanding your customers and creating your customer journey, you can now focus on Bright Goals. 

1. Special 2. Measurable. Obtainable 4. Periodical

In a nutshell, your Real Goals should be determined. You should not imagine the impossible.

Growth Hacking Funnels

I have already mentioned that growth hackers are prone to create strategies for businesses to grow. They determine the priorities for starting companies, achieving new clients, improving, applying, and checking all ideas to help them succeed.

A successful measurement scale is essential for a strategy. These are five stages in the growth hacking funnel: 

AARRR can be used to help you make better predictions about your customers. 

These are useful metrics that you can quickly adapt to your business and apply to it 

Now let’s find out more about the stages.

1. Acquisition Stage

The acquisition is the first metric (A) of the AARRR framework. It explains how people discover your businesses and ultimately make customers. 

Customer acquisition is the first contact with customers. 

They may visit your landing page and homepage, click around and read your blogs.

It is important not to misuse acquisition metrics like saying, “We have 10,000 visitors per month!” Only if you are in the publishing market for trading page views. This means that you can’t say anything about the value of your visitors and channels.

You should begin by determining which channel is best for you.

2. Activation Stage

Awareness is the first step in the acquisition process. It involves identifying the right people to target for your product and website. Activation follows.

The activation stage will be about conversions.

An activated visitor comes to your site to view your acquisition works. Finally, they decide to try your products and maybe talk with anyone about your business. 

The activation stage is where you establish a relationship with your customer. 

To measure activation, the number of visitors who engage in a desired activity (e.g. signing up for your newsletter, or requesting a trial) can be used. Divide the number of ‘active users’ by the number of visitors who visited your site. 

3. Retention Stage

You should focus on getting your users back to you.

You can’t create new jobs with customers who only buy one item if you are selling high-ticket products. Retention can be a King.

Each market’s retention stage can be changed

Let’s say your project is about a mobile application company that offers a free game to all users. However, depending on the revenue from advertising, the retention stage is crucial. Getting users who match the ” sticky ” criteria is the best way to increase the app’s free use. 

If you are in an e-commerce business that trains in winter clothing trading, you need to estimate how many customers will return every winter for new winter clothes.

4. Referral Stage

Referrals, especially between two people who are close to each other, will have the highest conversion rates and increase the number of users on your site.

Referring users to your product is a sign that they like it and believe their friends and associates will also use it.

They want to be the person who holds them accountable for finding that position. “

There are many hacks to getting referrals. One example is to lead a friend and they’ll give you more storage space in your account. The right transactional awards work well for consumer products.

If you look at the referral stage closely, you will see that you need to have some mechanisms. You should have A/B splitting to control your referees’ situations. 

5. Revenue Stage

Venture startups that are primarily focused on products or services and growing require high sales and marketing strategies to generate good revenues.

Not all revenue types are calculated in the same way. Businesses can use whole measurements to send the right messages to clients to increase revenue and decrease missed sales opportunities. 

Moreover, understanding of results can help firms create a marketing and sales funnel that allows them to track discharge and profitability per channel instead of relying on basic cost/lead and cost-per-acquisition metrics.

If you don’t estimate the revenue of each customer or channel, you will never be able to allocate your budget efficiently.

Growth Hacking Strategies

Growth hacking strategies are available for a variety of business needs. However, 6 growth hacking strategies will work well.

Let’s take a look!

1. Growing Email List

Email marketing can be a great way to establish a relationship with your visitors. It is estimated that for every dollar spent on email marketing, you will make $44 in revenue.

Another benefit of the email market is its affordability. You can send unlimited emails to the first 2000 users. If you have more than 2000 users, you can still use them in your email marketing services.

However, growing your email list can be a difficult task and is often slow.

Are you looking for growth hacking to make your subscribers happy?

You’ll need to create an exit intention popup campaign using a lead magnet such as:

Lead magnets can be a great way for marketers to inspire their customers. These lead magnets often suggest a digital, downloadable source such as an eBook, documentation in PDF, or articles.

Exit intent recognizes users’ reactions and helps them with the regulated campaign at the right time.

You can create these types of popups so easily that you only need to visit Kobe Digital to see the various lead magnets, exit-intent, and other popups…

Now, wait to see how your Visitors become your Subscribers.

2. Share Awarding Things

The number of social media users is incredibly high around the world, which makes it more important for people to make informed decisions about how they share the news with their networks

This allows you to connect with new people and opens up new opportunities for businesses.

However, people don’t like to share the news on social media. People often think “What’s it for me?”

You can instantly see the brand’s growth on social media by awarding them shares.

Groupon is an example of this. People who don’t share their news will probably miss their chances.

Another example: If you use Shopify, you may be familiar with the Social Marketing in One app to ask clients to share your products. When clients agree to do so, they get a discount.

3. Provide Freemium

People love to get free stuff, especially when it’s a valuable collection of specialties. Freemium products will attract more reviewers’ attention since they don’t have to pay for the product.

The way you give freemium products will allow you to provide complete specialties so that users can practice the product and possibly think about upgrading. Collect Form Submission with Popups allows you to collect contact information freely but you still need to update for specific benefits. 

4. Send Your Products to Bloggers for Review

You may have heard that giving free products to influencers (we can even name them) in exchange for collecting reflections is a great way to get their opinions.

Many companies use this growth hacking strategy. One company might offer basic hosting plans free of charge in exchange for an impartial review. Another competitor may offer premium services for a few months.

This can be accepted as a smart growth hacking strategy. Reviewing products allows people to know the features of your products in detail and then promote them to their friends.

This growth hacking strategy is

  • Google searches for bloggers who review products and services like yours.
  • Login to the smart search tools and see who they are.
  • To see if their URLs are shared on BuzzSumo, you can search the URL below.
  • Finally, we can reach out to them through email. But it shouldn’t be rushed or oppressive.

BuzzSumo also recommends BuzzSumo as a great “Growth Hacking Tool.” “

5. Advertise to Expand Your Range

is almost as expensive as all other types of advertising. This is why I have added it to the growth strategies list.

It is almost impossible to reach huge audiences because of the large number of people you need to address in any global marketing industry. These audiences can be selected as your core audience.

You can access the advertising interface by simply using the “Boost” button when you create posts or videos on Facebook. Before presenting your advertisement to the world, you can choose your audience, budget, or continuation. Once you confirm, you will be able to easily examine the advertising and receive an email report.

PostPlanner’s Scott Ayres is an example. It earned $2400 in sales after spending just $20 to promote a post.

This is a different type of marketing that can help you boost your post and increase sales, just like the success stories. This is how you do it:

  • Define your goal. For example, increasing engagement on Facebook.
  • Identify the right audience.
  • Finally, decide the metrics you want to succeed such as more people visiting your site or a stronger connection.

6. Create a free tool

Are you looking for a proven growth hacking strategy that will encourage people to realize your company? It is free to download the tool.

CoSchedule has an online editorial calendar that includes the Headline Analyzer. This tool is free to use as long as you are on their email list. The company can surprise its subscribers by using content marketing techniques, promoting the value of its funded service, and giving them the chance to review it.

We provide awareness by serving thousands of websites with the -free cookie consent creator tool.

9 Essential Growth Hacking Tools

BuzzSumo

BuzzSumo, as I mentioned above, is a popular tool for following shares on social media to find influencers. It encourages people not to focus on just one influencer but all of them. This is important because, as I have already mentioned in growth hacking strategies: social media is a great tool for referrals. According to Statista Facebook drove 18.16% of referral traffic.

BuzzSumo makes it simple to obtain referrals to grow your market.

To see details about influencers, follow the steps. Write any type of content on BuzzSumo Results Page and click View Shares next to the title. You’ll then see information about your Twitter engagement and domain authority. This information will help you decide what type of influencer marketing campaign you should run.

Constant Contact

Constant Contact is another great growth hacking tool that you can use. It is at the top of WPBeginner’s list of the best services in email marketing.

For those who are just starting in email marketing, Constant Contact is a great resource. It offers extensive online practice, huge library resources, and regional webinars. Their support is unparalleled and includes email, live chat, and an engaged user base.

Google Analytics

It is best to identify how customers are engaging with you so that you can choose the best method to activate them. This is why analytics tools are important, and Google Analytics can be relied upon because it is free!

Google Analytics allows you to access information about your audience, their attitudes, goals, and conversions.

  • Display how visitors use your site and their flows.
  • Locate the restrictions they had to face while using your product, or making desired actions.
  • Find out which pages work best and which are the worst.   

Hunter

Emails are essential to a business’s success. You know this well. Hunter is my favorite tool to help you find influencers most efficiently.

Hunter allows you to search by email address. All you have to do is write your domain name. It’s that simple. You can instantly send an email to everyone you wish to contact, rather than following traditional procedures such as writing a contact request or using the general address.

MailChimp

Email marketing is a fundamental strategy with an invincible ROI. This is why email marketing should be included in your growth hacking toolkit. MailChimp is a great choice as it allows you to send emails to more than 2000 users and sends 12,000 monthly emails without having to pay.

Other MailChimp services

  • There are many email newsletter templates.
  • Pre-built email workflows
  • A professional to help you design emails.
  • A broader information base.

ManyChat

Facebook Messenger campaigns have high conversion rates but it is difficult to be online 24/7. A Facebook Messenger bot is a great way to engage without falling asleep.

ManyChat works together with Facebook Messenger, so you can communicate with customers even when you’re not there. It is an excellent time-saving tool for busy Growth Hackers. Another benefit is that you can create your first bot for free. You don’t need to know the codes. The drag & Drop Interface at ManyChat allows you to create your bot.

SEMrush

SEMrush offers many valuable functions. This is because it included every growth hacking tool. It is an extremely comprehensive tool that focuses on SEO and search engine optimization.

SEMrush highlights two key points. If you wish to use them, make sure to control other SEMrush offers. They are confident that they will increase your visibility and lead generation.

SEMrush’s Site Audit tool is an excellent way to use it. This tool gives you a comprehensive view of your website’s performance and any issues that could make it less efficient. SEMrush offers suggestions on how to address concerns. SEMrush will help you make your site easier to use for both customers and you.

SEMrush can also be used for specific purposes, such as competitor research using its Organic Research tool. You can control keywords that are driving traffic to your competitors. This information will allow you to be well-informed about your target market care and help you optimize your content to win back traffic.

YouTube

Youtube is a great tool to promote products and show how they can be used. Forbes reports that 90% of customers say product videos help them make buying decisions. 64% of customers will buy a product online if they have seen a video.

You can read the video content market post to see more information about video marketing. Also, it will help you understand how YouTube has proven itself to be a good platform for video marketing. You will also notice that these videos increase your sales and leads because Youtube has now pulled in over 1.8 million users each month, according to researchers.

A YouTube channel with tutorials and onboarding videos can help you increase customer acquisition and retention. Retention is an important element of success by reducing.

YouTube is a multifunctional growth hacking tool that allows you to share your videos on your blog or other social media platforms.

Side note: A video popup can increase your YouTube views and conversions. To create one, you can use Kobe Digital’s popup builder. It takes just minutes!

Zoom

Imagine running webinars that convert users with free trials into paid subscriptions. Or, if you encourage paid customers to upgrade, you can make them pay for the next step.

You do!

The Branded Solopreneur states that Webinars are a great growth hacking tool because between 2-5% of webinar attendees purchase them.

Zoom is the best webinar marketing software. It has many benefits, including the ability to host webinars and meetings for up to 100 people and a call duration of up to 40 minutes. It also has a recording feature that allows you to record webinars to help with lead generation later.

Growth Hacking Examples / Case Studies

Now that you have understood all the key points of Growth Hacking, it is time to show a specific example of where the Growth Hacking strategies were used and how they helped them become more successful.

You can use the well-known companies on the list as a case study to help you decide on the best marketing strategies.

Let’s take a look at some of the most successful examples!

Airbnb Case

As with every company, Airbnb started with more customers and providers. It also wanted to establish its reputation and build its status. You will see that Airbnb achieved everything it wanted. But how?

People looking for affordable accommodation in those days used Craigslist. Airbnb was able to integrate with Craiglist to allow accommodation providers to copy their listings and then confirm them before posting them as accommodation advertisements. Airbnb can reach the exact customers and market through Airbnb.

Facebook Case

Facebook’s 2 billion users can make it seem like Facebook is everywhere. Facebook uses growth hacks to increase its user base.

Facebook promoted itself first to new users, to import contacts into emails. Next, notifications were sent to contacts who were tagged by Facebook users. This was done to get some of these contacts to Facebook, and more people to sign up through their accounts.

Freshdesk Case

Freshdesk is the SAAS customer service help desk. Freshdesk’s founder and CEO were inspired by an article he had read. This article focused on a company that increased its prices and made customers unhappy. He decided to make customer support, and deliver it as SAAS.

He spent $350 on ads on Facebook, LinkedIn, and Adwords with $10, $25, and $50, and also wrote blogs. He received more than 150 signups.

He now has 6 employees and they have been together for 5K. They have raised $250m!

Groove Case

Are you looking to GROW and have a straightforward attitude with your customers? This is how Groove was created, which has a value of $5,000,000 per year. Groove knew that the company needed a marketing strategy.

Groove’s methods didn’t reveal the true numbers, because another blog has never shared the difficulties and numbers that a SaaS Company faces while growing. Groove adopted it as a tactic and began to share their experiences with users. They now have a large user base.

They went on, however, to do more. They listened to their users throughout the entire process. They listened to their users and created new content. Groove also used influencer marketing strategies by sharing relevant content. Groove is growing simultaneously, but it can also pay Transparency for its reviews, interviews, and other promotional events.

Hotmail Case

This is the easiest, yet most efficient, growth hacking method. Let me explain by using Hotmail’s example. It is a favorable email that was headed by Outlook.com. Because each Hotmail email sent to the recipient included the signature link, it is easy for them to sign up and create an account.

Hotmail reached 12 million users within 18 months thanks to these growth hacking techniques.

Monzo Case

Are you looking for a way to eliminate waiting in lines? If you answered yes, then there’s something else that can help. Monzo is the growth hacking strategy for the mobile bank with half a billion current account users.

Monzo allows you to see the number of people waiting behind you and in front of your account creation. Monzo allows you to bypass the queue by suggesting current users. They gained many customers by rewarding new signups.

Want an example of a successful Monzo-based startup? Robinhood worked with Monzo to reach a 1,000,000-person waitlist within the first year.

OneUp Case

OneUp creates a schedule that automatically recycles your social posts. It helps you increase social media traffic by automatically renewing posts on various social media channels, such as Facebook, Twitter, and LinkedIn. OneUp has been able to see a very successful app for social media management.

PayPal Case

PayPal is the payment gateway for online sellers, auction sites, and commercial users. It charges a fee. This is a very popular system that has been widely shared. Every sign-up will require a $10 deposit to PayPal and a generous $10 per new user for their referrals.

Stripe Case

Stripe was founded as a technology company. It provides services for individuals and businesses to receive online payments. Stripe raised $250 million from Tiger Global Management in an investment round, which saw its valuation increase by $20 billion.

Tinder Case

Tinder, like PayPal, is another popular app that allows users to meet new people. The first success of Tinder was to reach 15000 users early by taking a road trip to college fraternities and sororities. Tinder’s popularity has been spread through word-of-mouth. More than 50 million people have downloaded it.

This article will cover everything you need to know about Growth Hacking. It was my pleasure to be able to help you. We would love to hear your thoughts, suggestions, and real-life examples.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.