06/09/2022

What Exactly is HTTPS & How Does it Work?

Insights

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Mike is a small-scale ecommerce owner who will answer your questions regarding increasing profit margins. Mike will explain what Hypertext Transfer Protocol Secure is and how it works.

HTTPS refers to a standard network protocol. 

It can be seen in browsers as an icon called a padlock. Hackers can see and access your information without it.

This is the reason why HTTPS is so crucial for websites and businesses. Continue reading to learn more about HTTPS.

  • What’s HTTPS?
  • What’s the difference between HTTPS(HTTP) and Hypertext Transfer Protocol (HTTP)?
  • What are the advantages and drawbacks of HTTPS and HTTPS respectively?
  • How do I add HTTPS to my website?

Kobe Digital can help move your website to HTTPS.

What’s HTTPS?

HTTPS can be used to enhance the network protocol standard HTTP. It encrypts credit card numbers and names, as well as credit card numbers. 

HTML websites are protected by a padlock, as shown in the below image.

What is the difference between HTTPS & HTTP?

HTTPS and HTTPS differ in security. HTTPS is not.

This distinction leads us to other differences. HTTPS, for example, requires a Secure Sockets layer certificate. does not. 

There are many advantages and disadvantages to HTTP

Understanding the pros and cons associated with HTTP is important if you use it on your website.

Advantages

SSL certificates can be obtained free of charge from most web hosting providers.

But wait! Most businesses receive their SSL certificates for free from their web hosting provider. 

Disadvantages

HTTPS is safer than HTTPS. This is the downside to HTTP. These are personal data people trust to keep safe.

Nearly 85 percent of people won’t purchase from HTTP sites that aren’t secure. Most people won’t buy from HTTP-secured sites.

A website that uses HTTP to communicate with customers can hinder your sales.

Hackers can gain access to your user data by hacking a website that uses HTTP. A bank would move money between branches without having an armored vehicle.

Google Chrome recognizes the danger of HTTP websites.

Many Internet browsers will warn users when they visit an HTTPS or HTTPS-related site. Users could leave your site if this warning is not given.

According to a study, 64% of users will leave websites when they get the “Not secure” notification. If you want your business’s long-term success,

There are both advantages and disadvantages to HTML

Before your company adopts HTTPS, it is important to fully understand the pros and cons.

Advantages

HTTPS offers many benefits, including:

  • Secures your website

HTTPS has the main advantage of protecting your website. HTML lets you encrypt all data on your website using an armored vehicle. 

  • Your website will be listed in search results

HTTPS is also a tool to help with search engine optimization (SEO). Have you ever wondered why your website, products, and services aren’t being found by search engines like Google?

SEO is the process of optimizing websites according to the ranking criteria of a search engine. Search engines use this information to organize their search results.

Use these ranking factors to your advantage and you’ll often be awarded the top search result page. 

Google ranks HTTPS among its search ranking factors.

Google supports sites that use HTTPS as they offer a safer user experience.

Google, like all search engines, is focused on providing users with the best information. Google will see your website positively if it upgrades to HTTPS. This will improve your search engine rankings.

To reach rank number 1, you must optimize more than your network protocol standard.

  • Protect your customers and business

HTTPS will also help protect your business and customers. It is going to hurt your brand.

Almost 65% of consumers think they won’t do business if their data is stolen.

50% of consumers think they are unlikely to work for the company responsible for their customer data handling. But big brands can survive these setbacks, while small businesses are often unsuccessful.

  • Give your company a strong signal of trust

Security is synonymous with padlocks. Web browsers use the padlock to identify a secure and encrypted site. Shoppers and business buyers frequently look for the padlock when shopping online.

Upgrade your website to HTTPS to send a strong message to users and increase sales.

It is possible to send a strong message to your customers by upgrading to HTTPS. Lead-based companies will have people fill out contact forms and provide their personal information such as email address, phone number, and even their postal code.

More business for your company.

Disadvantages

HTTPS has fewer flaws than HTTP. Small to medium-sized companies usually pay a few hundred dollars annually for an SSL certificate. 

Enterprise-level businesses can spend up to $1500 on SSL certificates.

HTTPS offers many benefits over its drawbacks and is well worth it.

How to secure your website with HTTPS

Are you ready for the next step? Then take some time to plan your transition. You will need to purchase an SSL certificate and install it. A developer will be required in most cases.

  • Get your SSL certificate
  • You should map your redirects from your HTTP pages to the pages.
  • Install your SSL Certificate on your website
  • You can set up your redirects via yours. htaccess from your HTTP pages to your HTTPS pages
  • The XML sitemap has been updated to assist Google in crawling your site and indexing it for search results
  • Submit sitemap updates XML to Google Search Console’s Sitemap Report
  • To confirm your redirects, check the Google Search Console’s Coverage Report.

These steps are important when you move from HTTPS to HTTP. 

If you do not set up redirects, your SEO will suffer.

SEO is important

There is duplicate content on the HTTPS and HTTP versions of your website. If you do not set up redirects, this can affect the ranking of your website in search results. You can delete the HTTP Page.

These pages have a Google History and established rankings. Rankings will not automatically transfer over to HTTPS pages. You must create redirects

It’s important to work with an SEO professional.

Need help moving from HTTP to HTTPS?

Moving from HTTP to HTTPS, even if you have little experience in development can lead to many problems. You could end up losing your site or being buried in search results. A developer can help you to make this happen.

Kobe Digital is a great resource if your company doesn’t have an internal developer. An in-house developer can set up redirects, install SSL certificates and update your XML sitemap.

Call, or Email us to let us know what you can do.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.