05/19/2022

Google Shopping Ads – What You Should Know

Insights

3 min remaining

What are Google Shopping Ads?

Google Shopping Ads is a sponsored result that appears when you search for a particular product.

Google Shopping Ads can help you get your products discovered by Google searchers. 

Google Shopping Ads: How to Sell More Online.

Google Shopping ads will show your products at the top search results.

You can also have access to data that will enable you to see the interaction of people with your ads.

These ads take up much of the space in search results. Your product information will be displayed at the top of search results.

The first Product Shop Ads.

These are the ads you will most likely see when you search online for an item. An item shopping ad usually includes a photo of the item, the cost, and the seller’s location.

The Showcase Shopping Ad will be the next type of Google Shopping Ad.

These ads are likely something you have seen while shopping on your phone. Photos of scarves worn by people are also included.

How much does Google Shopping Ads cost?

You have several options to pay for your ads. This means you only pay for clicks when someone clicks your ad. This is also known as cost per engagement. Google defines engagement to be someone opening an ad, keeping it open for at least ten seconds, or clicking on the advertisement.

Even if they don’t engage, they still see you and your products at no cost.

Google Shopping Campaigns also offer smart bids. Google Shopping Campaigns also offers smart bids. Your ads will appear if you do this. Google has detailed instructions for how to do it via its support pages.

Contact our team for help with Google Shopping Ads.

How do you optimize your product feed for Google Shopping Ads?

Make sure you give enough information for people to make informed decisions about your Merchant Center products feed. If you are selling mittens (and I do know I love winter clothes), tell them how many.

If you have designer scarves, name the designer and be recognizable so people notice them.

Every Monday, we have tons of digital marketing content! We are looking forward to seeing you again!

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.