06/07/2022

Google Business Profile: The Ultimate Guide

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Google Business Profile (formerly Google My Business), has been an essential tool for businesses that want to grow. More people are relying on Google and the Internet to find what they need. What is Google Business Profile, and why should you use this for your business?

This quick Google Business Profile guide can help you find the answer, and walk you through how to make one. Contact us online to have your account built and optimized by our team.

What’s the Google Business Profile 2.0?

Before you start to experiment with it, you need to know what it does. Google Business Profile allows you to create an online business listing.

Customers searching for your business via Google or other search terms are able to find all of the necessary information to visit your website, make a purchase, or contact you.

But, how can you do that?

You can now create a Google Business Profile (previously Google My Business). This allows you to manage your company’s appearance on Google. 

Google Business Profile makes things simple:

  • Encourage reviewers and encourage you
  • Provide important information about your company, such as hours of operation and telephone number.
  • Clients should be able to easily find directions to your location 
  • Promote company news
  • We welcome Photos from your business

Both users and businesses will find the new Google Business Profile a valuable resource.

Google Business Profile: Is it free?

Yes! You can access your listing from anywhere with the Google Business Profile mobile app. It’s available for both Android and iOS devices.

Contact your business about your Google Business Profile listing being expired or requesting payment. 

What’s the significance of the new Google Business Profile?

Google Business Profile ( ) is an indispensable tool. Don’t miss out on potential sales, exposure, and revenue.

Google Business Profile offers the best alternative to all other options. These are the compelling reasons to use Google Business Profile.

1. Google Business Profile completely free

The best resource is a free one. Google Business Profile is an essential platform for all companies, no matter how established or new.

Google Business Profile is different from other platforms. Google Business Profile is not like other platforms. It has no freemium model. You can still access the same tools that your competitors.

A partnership with a digital agency can help you gain an advantage in highly competitive markets. This will improve your search engine rankings and help you get more attention from your audience.

Google Business Profile is completely free for all businesses. Sign up now to get started with the benefits of Google Business Profile.

2. Google Business Profile generates leads

Over the past few years, searches for “near me” have increased by more than 500%

Google Business Profiles almost always show up for local searches. Maintaining and creating a profile is important. Users can search, visit, shop, and even create a profile with no additional information.

To generate more leads, you can include Google Business Profile in your digital strategy. The platform has an 80 percent conversion rate for local search.

If you want to increase leads and revenue, optimize and nurture your profile. Respond to reviews. Make sure your telephone number and address are correct.

3. Google Business Profile improves your search engine ranking

Make sure you have your business visible on Google.

Google strives for the best possible online experience. Google strives to provide the best online experience.

To improve your search engine ranking, optimize and maintain your profile. This will increase your Google Business Profile clicks and bring more customers to your company.

Why? Google prefers Google Business Profile to Google Search Engines because it provides more information about your business, including hours and location. 

How do you create a Google Business Profile

Are you familiar with the Google Business Profile?

These four steps will help you create and manage your Google Business Profile account.

1. Register for an account

Claim your business to create your Google Business Profile profile. New companies can sign-up and create their profile.

2. Enter your business information

Log in or sign up to your Google Business Profile account. Add the information about your company.

  • Name
  • Address
  • Telephone number
  • Hours
  • Industry

Customers can add photos to their store to get them to come back. Window tinting businesses can upload photos from their portfolio.

This information will allow your clients to get in touch with you. 

3. Verify your account

You cannot sign up for Google Business Profile without verifying it. Once you have verified your information, you can verify that you are the owner/operator/operator/of your business.

Verify your business by email, mail, or phone using Google Search Console. This only works if your business has been verified in Google Search Console.

If you elect to verify your business via mail, email and/or phone, Google will provide you with a verification number. Within 14 days, a postcard with a verification code should be delivered.

4. Regular updates

Even though you have claimed your Google Business Profile account and created it, it is vital for your team or agency to keep it updated. If anything changes regarding your company such as hours, specialties, or location,

Review management is another aspect of maintaining your Google Business Profile. Customers and prospects can benefit from comments.

FAQs regarding Google Business Profile

Who is eligible to use Google Business Profile

Any company can use it, even if they don’t have physical store fronts. 

  • Retail store
  • Plumber
  • Fabrication facility
  • Restaurant
  • Ecommerce store
  • Car dealership
  • Providers of utility services

Google recommends you create a Google Business Profile listing, even if your business doesn’t have a physical location. This will allow people to search for you and your products.

How can I access my Google Business Profile?

You can access your account and profile via an Internet browser or the Google Business Profile mobile app. Your Google Account credentials will be required.

The app does not allow you to delete your Google Business Profile listing or transfer it to another person. But you can interact with your followers. This feature is only available via the mobile app.

How can you use Google Business Profile in the best way?

These steps will get you started:

  • Log into your Google Account to update and manage your Google Business Profile
  • Verify the company you work for and create a profile
  • You can update your profile with your name and address.   
  • Encourage clients and customers to leave comments about their experience
  • Make your profile more attractive by adding photos, service or product listings, posts and other information.

You can get the best results by updating your profile frequently. It makes it easier for people to find your business, visit it, or use it.

Google Business Profile Listings – Where are they?

Google Business Profile Listing appears:

  • Google Search
  • Google Maps

These places give your company a prominent position in search results on Google Maps or Google Search. You can quickly provide information about you business such as hours of operation and products to users

What is the difference between Google Business Profiles and Google Listings?

No! These services are now available in Google Business Profile.

  • Google Listings
  • Google Places for Businesses
  • Google Business Profile
  • Google+ Business Pages

Google Business Profile is one place that you don’t need to manage multiple profiles or accounts for your company. This simplifies your life.

Can I have multiple Google Business Profile listings?

If your business is located in more than one area, like a car dealership or food chain, you can have multiple Google Business Profile listings. To spam search results on Google Maps, Google Search, and Google Search, you cannot create multiple listings for the exact same location.

A business may create multiple listings for the same location. Customers can easily find their location and contact them.

Google offers bulk location management to organizations with more than 10 sites.

Optimize your Google Business Profile Listing

No matter your industry or business size, you can get the most out of Google Business Profile pages. 

Are you looking for help in optimizing your Google Business Profile. Our team of digital marketing specialists can help.Call us for more information or Email us right away!

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.