It can be difficult to ensure a smooth and positive user experience on your company’s website. Business leaders should organize the content of their website into clear sections to make navigation easier.
It doesn’t matter what type of business you run, having your website is important.
Numerous studies, reports, and analytic explanations about why and how business websites are important to exist. The importance of business websites is expected to grow as more internet users increase and more people use computers and smartphones to purchase goods and services.
But a functional website alone is not enough. It is not enough to have a functional website. experts recommend every business website include certain key sections.
This guide will focus on the most important sections that every website should have.
Five Key Features of a Website
- The homepage
- The about page
- The products & services page
- Contact page
- The blog page
The homepage
Every website should have a homepage. This page is, in many ways, the most important part of your website.
It is often the most visited page on any website and the one users land on their first visit to your site. Your homepage will be the first thing people see when they visit your site.
High-quality homepages must do a lot to present your brand and set the tone for the rest of the website. The homepage must grab users’ attention and encourage them to visit other sections and pages. These pages should have appealing designs, engaging content, good usage of images and videos, as well as reliable navigation systems.
38 percent of people will leave a website that is not appealing to them. It takes less time for people to form an opinion about your site based on the homepage. It is important to have a high-quality homepage with an appealing design, helpful CTAs, and other key features.
The About Page
While there may be many different design elements and designs on company websites, most have an “About” section.
This section of the website may be called “About Us”, “About Our Company”, or something else, such as “Our Story” and “Our Vision”.
These pages can provide information about your company and help you build your brand with your customers.
The About section allows you to explain what makes your company unique and why they should choose you as their partner. This section is where you market your brand. It should have a persuasive copy that engages the reader, and a genuine tone.
The Products and Services pages
The ultimate goal of all business websites is to generate leads or make sales. You should have pages dedicated to the services and products your company offers.
For example, a fashion brand will have product pages for its clothing and accessories. An SEO company may have pages that provide information about the types of services it offers.
Many times, product and service pages are the most important pages on business websites. This is especially true for online businesses that sell goods through online shops. These pages should be informative and engaging. They should include images of the products and concise copy with product descriptions and pricing.
You can include testimonials from customers who have used your product in the past to promote it to new prospects.
Remember that the purpose of any product page or service page is to get users to purchase the product or service being talked about. These pages require a great copy, so many brands hire professional copywriters to create the best product descriptions or CTAs.
The Contact Page
You can list contact information, such as phone numbers and emails, in the Contact section. Some businesses overlook this section.
According to statistics, users today value customer service. They want companies that offer great customer support options like email addresses or live chats where they can ask questions and receive answers.
Users who can’t find any way to contact your company will naturally become frustrated and less inclined to work with you again in the future. If they don’t find a contact section on the website, they may leave it and not return to your company. This section should be located at the top of your page, or in the sidebar. It should have clear call-to-action buttons.
It is therefore essential to include a Contact page that lists contact methods and includes a built-in form.
The Blog Pages
Many business websites now have blogs. Blogs allow you to post articles about all sorts of topics, often related to your business.
A mattress company may have a blog that features articles such as “The Healthiest Sleeping Habits” and “Best Ways To Get More Sleep Every Night”.
Blog posts are useful for sharing information and ideas with customers. They can also be a great resource for your business via the power of SEO. SEO is about getting your website higher up in Google search results.
With Google dominating the search engine industry, businesses must use keyword-rich blog posts to rank higher in Google listings and receive more clicks.
These are the key sections of successful business websites
These sections are essential for modern websites and form the core of the website’s structure. Each section has a role to play in helping users engage, make sales and strengthen Google results.
These page sections should not be missing from any website’s main menu.
- The homepage
- The About page
- The pages devoted to products and services
- Contact information page
- The blog page
If you want to increase leads, subscribers, and revenue online, make sure all five sections of your website are visible.
