Your business has many options to connect with potential leads via social media. Facebook and other social media platforms allow you to build deeper relationships with your customers. Facebook Messenger is one way for your ecommerce company to connect with its audience and increase conversions.

This page will discuss four Facebook Messenger tips to increase conversions for your ecommerce store.

You can send us a message, or continue reading to find out more.

What is Facebook Messenger?

Consumers may not feel comfortable speaking on the phone with their opinions or have limited time. Consumers still want to feel that your company cares about their feelings.

Facebook Messenger makes it easy for customers to reach out to your company via this channel. Customers who use Facebook Messenger can have direct interactions with company representatives, whether they have comments, questions, or complaints.

Customers can communicate their concerns and questions at their convenience. Customers can leave messages for your representatives to reply to when they are available.

This convenience makes it easier for consumers to feel at ease and in control of their conversations. They can take their time writing their thoughts.

This makes it easier to answer questions and concerns from customers when you are an ecommerce company. One company representative can only make one phone call to resolve an issue. Facebook Messenger allows your representatives to respond to multiple customers at once, while still waiting for previous messages to be answered.

Your prospects will be more interested in you responding to them faster. Facebook Messenger is an excellent tool for answering consumers’ questions quickly and efficiently.

Your business can effectively focus its attention on customers by having Facebook Messenger readily available. Messaging allows customers and representatives to communicate easily, increasing their trust in your company and increasing engagement.

4 Facebook Messenger strategies for ecommerce companies

You now know the importance of Facebook ecommerce Messenger. It is time to start taking advantage of this amazing tool. These are some strategies that you can use to make your ecommerce store a success.

1. Messenger allows you to send coupons

For enticing people into converting, coupons are a great way to do so. They will be more likely to convert if they are sure they will save some money. Facebook Messenger is a great tool to offer your customers coupons for your ecommerce store.

This is a great marketing piece for the bottom of the funnel (BOFU) leads. These leads are near conversion but need an extra push to get the ball rolling. These are people who have visited your website, looked at products, or added products to their shopping cart, but then abandoned it.

To get people to claim your coupon, you will need to create a Facebook advertisement. Create an ad that contains the call-to-action (CTA) telling your audience to contact your business. Your audience should be encouraged to contact your business for a coupon.

You must choose the right phrase to send via Messenger. This is a good example of how to word your Messenger ad: “Reply with the word “cupcake” to get 15% off your next order of bakery goods!” This tells your audience what keyword will trigger the coupon and the type of coupon that they will receive.

Click on the Messenger button to send the keyword to your audience. Your business will send them the coupon once they have sent the keyword. Messenger is a great tool to convert interested leads.

2. Send confirmations

Customers want confirmation when they place orders. While most companies use email to confirm orders, there are other options. You can even use Facebook Messenger for confirmation.

You can send an order confirmation and tracking information to your Facebook page. Although it’s a simple gesture, it can make a big difference. Facebook messages can make your experience more personal for your audience.

These messages are often replied to by customers who receive them. Customers will often respond enthusiastically because they are eager to get their products. This builds a positive image for your business and strengthens your brand’s relationship with your customers.

Confirmation emails can help you get a response from your audience, and encourage them to engage with your company.

It’s almost like you’re speaking directly to your customer and thanking them for placing an order. It is a great way for customers to establish relationships. Your customers will feel valued and more likely to purchase from your ecommerce store in the future.

3. Automated messages

Members of your audience want to hear back from you when they send messages to your company. They want to be able to get a response quickly and know that someone is available to assist them. Sometimes, however, a human cannot address the issue.

You may have to call another lead or customers, and some representatives might be too busy. You can keep your customers engaged by sending automated messages to them.

An automated message informs your audience that they have received their message but can’t respond right now. People may not be aware that they have been contacted after hours. However, the automated message confirms this for them. It is a way to let them know that you received their message and to assure them that they will be contacted soon.

It is a great way for your brand to get more engagement. People know that they will always receive a reply to messages they send. It won’t make them feel like their message is never seen by anyone on the team. Your audience will trust you and build their confidence in your business.

4. Chatbots can be integrated

Chatbot software programs are created to mimic conversation. These bots can communicate with you via written or spoken text. They listen to what you say and create an intellectual answer to your question.

Chatbots are a great way to provide a human-like experience for customers. Chatbots are so sophisticated that it can be difficult to tell if you’re speaking to a human or a bot.

Chatbots work well on platforms such as Facebook Messenger. Many types of questions will be asked by your ecommerce company. While some solutions are straightforward, others will require a more detailed investigation.

Chatbots are available to assist you with some of these questions. These chatbots use empathy to connect with your audience and address their problems. Your audience will feel like they are talking to a real person.

Chatbots can be more efficient than human beings. They can see the problem from different angles and provide solutions. This is a chance for your business and your customers to offer the best possible solution.

Chatbots are a great way to increase customer loyalty. Chatbots provide detailed responses that resolve customer issues quickly. They also make customers feel like you care about them.

Your customers will be more confident in your company if it solves their problems. Customers will feel confident that they can address future problems or concerns, and receive the assistance they require. Chatbots in Facebook Messenger is a great way for ecommerce customers to be loyal.

Kobe Digital can help you grow your ecommerce company

Facebook Messenger is a great way to increase conversions. Integrating Facebook Messenger into your digital marketing strategy will improve customer experience. Kobe Digital knows how to make the most of Facebook Messenger and increase conversions for your company.

Our team includes social media experts who will help you with your campaign. We have more than 6+ years of experience in creating social media marketing strategies that will work for your ecommerce company.

We know how to get results if you are looking for sales results. Partnering with us will give you a dedicated team that is focused on your campaign’s success.