TikTok could help you expand your business reach and increase your social following. This is the ultimate guide to using the platform for your company.

What Tiktok is…

TikTok, a new social media platform that allows users to share short clips of videos from all over the world, is unique. You can scroll through endless videos at any time. You can also customize your feed to show you what you want to see. Anyone can create a video and grow their followers. They can also exchange likes and share videos with friends on other platforms.

Users tend to prefer less serious and more fun videos. However, everyone is different. TikTok is a platform that offers a lot of entertainment, with many new trends being born on it.

Does it apply to your business?

It is often believed that only young people use TikTok. Although the majority of users are young adults, TikTok is used by many people of all ages.

TikTok is used by people to enjoy the latest trends and seek entertainment. You can use TikTok to determine if it is relevant to your business. This is why you need to be able to integrate the business with the most recent Tik Tok trends.

Your business should aim to promote itself even though it may be a serious brand. There could still be an audience to market to on TikTok as so many people use it today. This is about being exposed to the right people. However, this may not be as large as the creative and entertainment side. It is up to you and your business to decide if it is worth your time, money, or effort.

How can brands use the platform to increase CRO? 

TikTok is a huge platform that allows you to advertise in many different ways. Your brand will have a wide range of advertising options!

Advertising

Native advertising on TikTok allows brand promotional videos to appear in the user’s feed while they scroll, also known as the “for-you” page. Users will know when they see an advertisement by the links at the bottom. This option allows a brand to bid on the ads, just like in Google, and narrow down its target audience.

Native advertising can help increase interest in your brand and convert more customers if it targets the right people. You will be successful on TikTok by knowing who you should target and how to research to find the right audience.

A takeover is another method of advertising. The first thing a user will see when they open the app is the full display of the ad that you have selected to run. Because users will only see one per day, it can be irritating to see too many ads while scrolling for entertainment. This is why these advertisements are very costly. When deciding whether this type of advertising is worth the investment, you should consider these factors. You only have one chance to convince someone to visit your website or download your app.

Sponsored hashtags on TikTok are a form of advertising. Here, brands create challenges using a creative hashtag name to encourage people to participate in the challenge. This form of advertising is very effective because it allows more people to participate. A sponsored hashtag will take someone to a page that contains a description of the challenge and a logo. It also includes the most popular videos from the challenge. Most likely, there will be a link to a website.

You will have to pay a high price to display your sponsored hashtag on TikTok’s discovery banner. Another way hashtags can be used is similar to this. It costs less but it’s just as effective. The concept behind hashtag challenges remains the same.

Hashtag Challenges

These are similar to the ones described above, but you don’t have to pay a high price. Some of the benefits, such as ranking high on the sponsored hashtag and having an entire landing page dedicated to your brand along with a discovery banner, are lost. These are very important for your brand, and you don’t have the budget to pay for them. The above option may be better to get your name out.

A hashtag challenge can be a great way to encourage user-generated content. This could also benefit your brand. Your brand and the challenge can be spread to more people if a user participates in it. It is more likely that users will convert into key customers for your brand if they are more involved.

Promotion of Influencers

Brands pay influencers to promote their product or service on TikTok. As it encourages user-generated content, this usually includes a hashtag challenge.

TikTok might not have been your first choice for marketing when you brought your business to TikTok. Consider including influencer promotion in any marketing plan, especially for this platform. Many popular influencers on TikTok have huge followings and fans that love them. These influencers are often viewed as idols by many people. Having them promote your brand can turn their followers into new customers.

Your brand can research influencers that may be a good fit for your goals and reach out to them. Many businesses make the error of using influencers to promote their products without first researching the audience. This is a problem because influencers are human. While they make mistakes, we all know that it can impact their reputations and yours if they are paid for their promotion.

Consider influencer promotion. Be cautious about who you choose to promote your brand. Do your research on their online reputation.

Branded Lenses

Branded lenses can be customized stickers, filters, and lenses that people can use. They include your branding. Another form of advertising with the potential for user-generated content. We love it! It’s the best Tik-Tok thing you can do to help your business.

Good, well-branded lenses can increase engagement which will lead to more conversions. Personalization options let your brand show off who they are with custom stickers, filters, and lenses. This option can be a creative way to advertise your business.

Engagement

You can’t simply follow the same approach to this social media platform as you do with Twitter and Instagram. TikTok requires that you create content with fun value, and keep up with the latest trends.

TikTok allows you to engage with others by using hashtags and tagging similar accounts within your industry. It is important to communicate with others. Being able to make conversation with someone will make them feel more valued by your brand.

TikTok is not an easy platform to learn, and we don’t want to make you feel like you’ve been thrown into the deep end. TikTok is used for entertainment by more people than any other platform. It could be the perfect platform to help your business grow and thrive.