Need help optimizing your email marketing campaign? We are an Email Marketing Agency based in London and we can help you optimize your email marketing campaign.

This article will provide you with the current knowledge and the confidence needed to move your email marketing campaign to a higher level.

A successful marketing campaign has 4 clear elements that allow it to excel.

These four factors can be used to optimize your email marketing campaigns.

• Personalized Email
• Clear Headers
• Clear Call to Action (CTA).
• Current Email List

Personalized Emails to Optimise Email Marketing

trust is the foundation of customer relationships.

This personal relationship can be built by addressing your customers by their names and sending them emails from the same address consistently.

In our recent article, “Why your Social Media Strategy is Sucking?”, we discussed how emotional triggers can be used to personalize an email. An email that is relatable and connects with the reader will have a higher click-through. It can also offer the opportunity to reconnect with customers who are not on your radar.

We live in an era of personalization, and 94% believe personalization is crucial for future success.

Let’s sum it up: Creating an email that is relatable and triggers emotions will build trust and help you establish a personal relationship.

Be authentic and don’t draw attention to your product/service if you aren’t providing value.

Always remember that the customer comes first!

Clear headers to optimize email marketing open rates

Headers can be easily forgotten, but are extremely essential.

An email header is a piece that sits inside an email. It allows email services to recognize spam content by providing information such as who sent and received it.

Preheader text is equally crucial and displays the content of a mail in the subject line. Strong and engaging preheaders will increase the open rate and the likelihood of high conversion rates.

There are some guidelines that you should follow when creating email headers. The Anti-spam Law makes sure that an email header contains the correct information to ensure that the recipient isn’t involved in harmful or misleading material.

I highly recommend using Mail Chimp for email marketing. It automatically adds headers to your emails so that you don’t run into legal issues later.

Clear CTA to Maximize Email Marketing Click Rates

After your email has been opened, you will need a call-to-action (CTA ) to generate leads as well as potential sales.

CTAs can be either a link or a button that directs the reader to a page. This link can provide additional information about your product/service, or direct them to a landing site to generate more leads.

The vibrant CTA button must stand out in an email. Use bright colors and the right positioning.

A successful CTA can be a cost-effective method to generate sales and offer value to your customers. CTA buttons have a good click-through rate of 5.31%. This is higher than the CTA text.

How should you design the CTA button?

• Make sure it is precise and neat
• Use the first person (this is not a rule, but it is recommended).
• Make sure you have a sense of urgency and don’t miss out.

These CTA buttons are excellent examples.

• Register for Netflix and get a free month!
• Get your free report (WordSream).
• Call (The Good Marketer)

You can browse the internet to see more examples of what leading companies do to convert customers efficiently.

Current Email List

You can’t please everyone, unfortunately!

Your email marketing campaign’s personal and engagement can change over time, which you cannot control, but you must be aware of.

Every year, you should remove inactive customer emails that don’t interact well with your emails. This can be done more often if you have a large list of emails that interact well with your content.

There is still hope, wait!

If done right, retargeting customers with engaging material could convert them into conversions and increase click-through rates.

This could be accomplished by sending a message saying “Where have you been?” or “We love you.” This will help you rekindle your relationship and make the customer feel appreciated. This could be followed by an incentive such as a discount or free shipping to win them over.

Send multiple re-engagement emails to inactive customers to emphasize how you care and want to hear back from them.

Summary

Without a solid plan for execution and a list of features, email marketing can appear complicated.

The personal email that you send to customers should be relevant, and emotional. Your email marketing campaign must build a trusting relationship.

Next, imagine yourself in the customer’s shoes. Take a look at the header email and consider whether you would open it. Don’t mislead recipients by providing clear headers.

It’s now time to convert clients and make sales.

Your CTA buttons should be distinctive so that your customers can easily find out where they are being sent.

Last but not least, update your mailing list frequently and retarget customers who don’t engage with your emails.