WooCommerce store owners need to not only find new customers but also make the most out of existing customers. Although you know your products are great, it is often more than that to keep customers returning to purchase more.
Your customers are facing many distractions and concerns as the world changes. It doesn’t mean you have to be silent. Instead, it is more important than ever that customers are contacted. They will appreciate your reminders or a short message from you.
AutomateWoo allows you to create email workflows that can be used to lead people back again and again to your WooCommerce website.
Follow-up emails are crucial
According to a VentureBeat Insight Study, email marketing has a higher return-on-investment (ROI), than any other marketing strategy (such as social media). It generates $38 per $1.
A MarketingSherpa survey showed that 72% prefer email communication with companies over 17% using social media.
Adobe’s study reveals the enduring obsession that Millennials have with email. People in their 20s and 30s spend 6.4 hours a day looking at their emails.
Email remains a flexible medium of communication that is almost universal in its use. It isn’t controlled by any single corporation. It is simple to use and is a great way to keep in touch. Nearly everyone has an email account.
Many store owners aren’t aware of which emails they should prioritize. Let’s look at three automated email templates that every WooCommerce store should have in order to maximize the benefits with minimal effort.
- A welcome email
- A reminder of an abandoned cart
- A win back email
1. Welcome email
A welcome email is the initial email that a customer receives after signing up for your mailing list. This email is intended to confirm the subscription and to welcome customers. It also gives you an opportunity to present your brand.
Customers expect to receive welcome emails as soon as they sign up for your newsletter or make a purchase. Your welcome email should be sent within one hour so your store is always in your mind.
According to Emma , welcome emails have an average 50% open rate. Wordstream also found that welcome emails had a 4x higher open rate than standard email marketing campaigns and a 5x higher click-through rate. This is some powerful stuff.
This email is simple but effective from a fashion retailer friend of Franki. It consists of the following: confirmation of the customer’s subscription, a showcased outfit and ways to stay in touch via social networking. It also includes a coupon code that allows customers to receive $20 off their next order.
AutomateWoo: How to create a welcoming email
1. Give a name to the new workflow. Select “Customer account created” from the Trigger dropdown menu.
2. Select an action. Select Send email and enter the variable. Add a subject line. Finally, write your message.
3. Choose your timing. If a customer signs up for your email list, it signals a strong interest in you brand. So welcome them immediately. You may delay your welcome email if your WooCommerce site sends receipts immediately after a purchase. Don’t be afraid of sending too many emails at once, customers expect it.
4. Finally, change your email status from “Active” to and click save .
2. Reminder: Abandoned cart
75% of online shopping carts were abandoned by users in 2018. That’s a lot of people looking at websites, adding items to carts, then closing the browser tab.
You can use a cart abandonment email to entice customers to return to your site and complete checkout.
SalesCycle shows that 46.1% open abandonment emails and 13.3% click within the email. More than 35% of those clicks end in buying something. This is eye-opening!
Kats Botanicals emails customers with an abandoned cart email. This shows the customer exactly what was in their cart along with images and pricing. The email also includes a link to their contact page, so customers can reach them if they have any questions.
AutomateWoo: How to create an email for your abandoned cart
1. You can create a new workflow and give it a name. Then, choose your trigger. Select “Cart Abandoned” to catch customers who have abandoned their carts. You can also choose the number of days it takes to send an email. You only have 24 hours to get your customer back, regardless of why they left. Send your email within one day of cart abandonment.
2. Select Send email to create your email. You can display the items in the customer’s cart and then provide a link to take them back to checkout.
3. Finally, click Save to set the status to “Active”.
3. Win back emails
You can win back customers who have been inactive for some time by sending them an email.
Many WooCommerce businesses have customers who have stopped responding to their emails. Although they may not have visited for a while, you can be sure that they were interested at one point. It’s much easier to get them to purchase from you again because they are already familiar with your brand than to win over a new fan. It’s as easy as nudge them back to your website to see what’s new.
Many emails that win back customers include an incentive such as a discount or free shipping. You can easily follow up with a second person if you have an expiration date.
Some shops like to express emotion by using phrases such as “we miss” and “where did you travel?” to remind customers they aren’t engaged for a while.
AutomateWoo: How to make a win-back email
1. Make a new workflow and give it a name. The trigger Customer Win back is what you choose. The date of the customer’s last purchase triggers this trigger.
2. To send an email, choose the date since the last purchase. You can start with 30 days, but it’s a good idea to keep going.
3. Select the action “Send Email” to create your email. Use the variables to the right to include a coupon code in order to encourage inactive shoppers back to make another purchase.
4. Set the status of the workflow to “Active” then click Save.
Keep in touch with your customers
Automated email takes a lot of the work off your team and ensures that you get your emails to your customers as quickly as possible.
We’ve discussed three emails in this article: welcome emails, abandoned cart reminders and win back emails. These emails can help you to welcome new customers, bring back existing customers and re-engage those who have lost interest.