A company’s brand identity is an essential part of its overall presence and identity. Companies who want to create a distinctive brand identity for their company should start with a clear brand concept. This includes all aspects of branding and marketing. Where do you start? Continue reading to learn more. 

What is a Brand Concept?

A brand idea is the foundation of any successful brand.

A brand concept, or brand idea, is the overall idea or meaning behind a brand. It’s used to provide consistency for a brand identity.

These key elements should be part of a brand’s overall concept:

• Your company’s identity
• Name
• Tagline
• Logo and other design elements
• Statement of mission
• Market research

It can be difficult to remember where to start with a brand idea when you have all these elements.

This article will discuss where brands and businesses should start when creating a brand idea for themselves.

How to create a brand concept

•  Get started with your mission
•  Choose your name
•  Personalize your voice
•  Capture your essence
•  Think about design

1. Start with your Mission

Being authentic to your brand’s values and mission is key to creating a brand identity. It will be easy to break down your brand concepts if your company knows the basics of your business.

Your best place to begin when developing your brand idea is to look within. Your business should know its offerings and what makes them stand out in the market. It is also important to understand who their target audience is. This will allow them to build trust with that demographic.

Although many brands in the food and beverages industry are competing with each other, their marketing strategies include creating content that helps them stand out.

PepsiCo. PepsiCo is the parent company of Cheetos, the popular snack foodstuff. The brand’s crunchy and delicious corn puff snack has more than 21 flavors in the US.

Cheetos’ team has been pushing experiential campaigns to maintain its popularity as a pop-culture brand and appeal to younger customers.

The snack brand partnered with Forever 2 to offer a limited-edition collection of t-shirts, swimsuits, and other items that featured colors and logos that were related to Cheetos.

Cheetos was a “lifestyle brand” among its fans, which led to the decision.

The company’s retail branding was creative and helped it stand out in a competitive market for snack foods while reaching a new audience.

2. Choose Your Name

It is not easy to choose a memorable brand name. It is important to search for a naming service for the perfect name for your company.

It is important to choose a brand that stands out and matches the message of your product.

Cheetos were invented in San Antonio, Texas, in 1948. Cheetos was originally called Cheetos. The name refers to Fritos because they were made using Fritos ingredients. The cheesy dust that coats the delicious snack is what gives the “chee-“.

Before you settle on a name, research your competitors and find out what they are doing. The key to your brand’s success is choosing the right name.

3. Personalize Your Voice

Your brand’s voice is the way your brand communicates with your audience.

Cheetos uses Chester Cheetah for its brand messaging

The brand’s animated mascot is loved for his bold personality and funny humor.

The “cool” resident cat is the basis of all brand communication and external marketing.

Your brand’s touchpoints should be your voice.

4. Capture Your Essence

How can you market the core of your brand’s identity? Any collateral your company may have, a tagline or slogan could be used to accompany it.

It is much easier to write a slogan or tagline if you have a clear voice and an identity.

Cheetos has used many slogans and taglines over the years to describe its mission and company exposure.

Their current tagline is “dangerously cutesy”, which refers to their most well-known product.

The Flamin’ Hot Cheetos was America’s favorite snack for many years. It is a fast and spicy snack that consumers can enjoy, but it can also be used in other recipes such as a Thanksgiving favorite.

Creative slogans and taglines add value to the products or marketing services in Miami your brand is trying to market.

To find the right resource for your company, take a look at these top branding packages.

5. Design is about thinking!

After you have written all the copy and words for your brand, it’s time to think about design.

Think about how to use the information you have already gathered to communicate your ideas visually using a logo, typography, and other elements.

Cheetos packaging uses the same logo and color scheme as its products to communicate with customers.

Although some might find the use of orange and red jarring, these brand colors are a good fit for Cheetos’ marketing strategy, which mirrors their product closely.

When brainstorming color ideas and other design elements, consider how your audience will see your choices, how they stand out from competitors, and how they can communicate your brand message.

Get started with a clear brand concept

Your company’s visions, goals, and visions should be included in your brand concept. Your entire marketing strategy and brand are dependent on your base. Your audience will be connected to your brand easily if it is well-thought-out.

Take into account all the factors and see how your company will appeal to your target audience. Your business will be able to compete in the market if you have a solid brand strategy.