Email marketing is one of the most cost-effective and efficient ways to engage customers and generate leads. Email marketing is a popular way for customers to receive exclusive deals and other incentives. This will increase customer loyalty and engagement.

Many companies have to find enough email addresses to make email a profitable and brand-building channel.

Every day, 205 million emails are sent to businesses and consumers. Who would sign up for more emails from your company?

This will help you to set the stage for your opt-in email marketing strategy. Read on to find out how to build an email marketing plan and generate leads.

To speak with a strategist about email strategies, contact Kobe Digital Continue reading to learn how to create an opt-in strategy.

Choose a trusted platform 

You have used email only for personal communication, not marketing.

Consider who you’re speaking to, their needs, and the time you should send them. It is almost impossible to scale communication with thousands of people using email providers.

Instead, opt for an email marketing platform that automates the process. Choose a platform that has multiple functions like:

• Segmentation & Targeting
• Campaign tracking and Analytics
• Personalization
• Scheduled messaging and auto-response 
• Optimization and Testing

These platforms will make sure that you send the best offers to your recipients and keep your list up-to-date.

Give something back

Many people get hundreds of emails every day and find them annoying. You need to be friendly and offer something in return.

What will prospects get when they sign up for your email list? This will allow you to create your first irresistible deal.

One-time freebies could include an e-book or access to an event online. It should only be available to subscribers to your email list. This will attract both potential and current customers.

Adopt a multichannel approach

The days when people waited until they got home to check their email. This is something you need to keep in mind as you format your opt-in invite and any subsequent emails to subscribers. 

Your email design should be mobile-friendly. Research shows that mobile is the most important aspect of your email design.

Are You Ready to Improve Your Email Marketing Strategy

Kobe Digital can help. Kobe Digital is a professional with years of experience creating email marketing strategies that work. We can also help you.

Unsubscribe link

Many people already have multiple subscriptions to promotional newsletters. They are worried about receiving emails from unknown companies.

Make sure that potential subscribers know what you do and won’t do. This will help them feel confident in signing up.

Every email should include an opt-out option. This will allow subscribers to unsubscribe at any time.

You might be able to offer third-party email options to businesses, or not at all. The choice of which email provider to use will depend on your target audience and their security concerns.

Track your results

Who would you like to get your emails from? What are the best ways to reach them? How many people have signed up for your emails?

You won’t know what is working until you start measuring the effectiveness of your email campaigns. 

Track and monitor your campaigns with your email marketing platform. This will help you optimize your campaigns and get even better results. 

Are you looking to create an opt-in email marketing plan for your business?

Email marketing offers many benefits but the success of your strategy is dependent on its recipients. An opt-in email program allows qualified leads to keep in touch with your company.

Kobe Digital can assist you in selecting the right platform for your business and getting subscribers. Contact us