Continue reading to learn why email marketing is such a great strategy.

AdWeek reports that 28% of Americans use social media at least once per day. Nearly a third of Americans are open to marketing and advertising messages via these networks. You would be wrong.

The exact target research showed that 91% of consumers check their emails at least once per day. Email is the most popular method of communication at work and at home.

Email is still the best way to reach customers and communicate marketing messages, and it’s expected to grow to $20 billion per year by 2017,

Email marketing is highly effective, even though it may not be the most efficient way to reach consumers. This assumes you have adjusted your approach to meet changing consumer expectations.

Still skeptical about email marketing? These statistics are just a fraction of what you need to know.

Email’s ROI out of this World

What’s the average return on investment for email marketing campaigns? 10%? 20% Maybe even 50%

Email’s average return on investment is 4,300%. This is roughly $40 per $1 invested in email. Econsultancy also found 68% of businesses rated email’s ROI as either “excellent” or “good”.

Consumers prefer email

Many consumers are skeptical of email marketing as a marketing tool. Email may be considered too salesy by some, particularly because it requires more attention than the other methods.

74% of respondents say that email is their preferred way to communicate with businesses. Many people prefer to receive emails from companies they are interested in, and not switch to SMS or social media.

Email is very affordable

Email can have a high return on investment. Low-cost services are available from many providers. Even if you spend only a few dollars per message, it is possible to turn that into a profit by generating leads or purchasing products.

Econsultancy found email accounts for only 16% of companies’ marketing budgets.

Ready to get started?

After reading about the benefits of email marketing, you’re likely convinced that it is worthwhile. 

This guide will assist you in setting up your email marketing plan. This guide will help you to grow your email marketing program so that it is an integral part of your marketing plan.

Let’s start by creating an email marketing strategy. This strategy will direct all your email activity and tie it back to your goals for your marketing programs.