When we talk about eCommerce marketing, we mean the use of promotional strategies and tactics to attract customers’ attention and drive traffic to your site. The goal is to convert potential customers to paying customers. Marketing purpose is also to maintain loyal customers .

An ecommerce marketing strategy often includes both on-site and offline marketing strategies. We hope you find this information useful and helpful in executing your marketing campaigns to increase brand awareness, customer loyalty and ultimately, online sales.

These are some of the most innovative ideas that you should try for your marketing campaigns.

Ideas for Marketing Campaigns

Banners can be used to promote your campaigns

There are many ways to promote your products online, as I have already mentioned. A good e-campaign will be one that can give your brand and products a lot of visibility. The onsite banner is one of the most effective and efficient ways to implement your promotional campaigns.

To promote your web-based business, you can place a banner slider on the site that focuses on one item or brand. If you are a skilled designer and have an interest in designing, the banner could be made by you or provided by an outsourcing agency.

This type of advertising is an interface with potential customers. You need to think about how you can optimize it. These are the five things you need to remember when running a banner advertising campaign.

• Define your target audience

• Clarify the purpose of specific banners

• Images and content used

• Design: Size, color, font size, and how to organize content

• You can play banners and see the results later to improve it.

Very few people are able to succeed with their campaign the first time they run it. If you don’t get immediate results with your banner campaign that’s not a sign that it wasn’t a good investment. Even if customers don’t sign up for your promotion campaign they will still remember your products and brand. Customers will remember your brand name and image when searching for a solution to their problem. Sometimes, a banner can be a tool that ranks you high in the minds of your customers. It is a good investment over the long-term, and it is undoubtedly not a bad one.

Loyalty programs that are appealing

Do you know customer retention is the best way to grow your sales over time? Here are some numbers to prove it: StitchLabs reports that repeat customers account for 22% of online store revenue, but only 11% of total customers. They also spend 15% more in a single year.

How can you create a loyalty program that will drive your customers to be repeat customers? These are the top three loyalty campaign tactics:

• Reward-based program: This is the most popular loyalty method. Customers receive extra points for participating in certain activities such as reviewing a product, purchasing, referring friends, or using social media channels. These points can be redeemed by customers to purchase another product at owned stores. This is how e-stores increase the customer retention rate by selling to first-time customers.

• A membership program: This is another way for customers to get a special deal. Online shops can offer a variety of membership options for different customer groups. To receive more benefits, owners of these products may upgrade their packages. Most membership programs are used in the service industry, such as yoga, education and spa.

• Discounts based on order and customer data: Store admins can set discounts rules for customers who have qualified orders. These include reaching a certain order quantity, order values, or order frequency within a specified time. These rules are attractive to customers and encourage them to purchase your products immediately with tempting discounts. Clients who shop at least three times in a month will receive a buy one, get one program.

Referral marketing is a way to increase brand awareness

This tip is about affiliate marketing. E-commerce is a great way to increase your reach and get your message out to as many people as possible.

Because there are many people who can promote your website, in addition to the experts and big agencies, we refer to affiliates as a longtail. Although they are not unusual people, these individuals create a network that can affect any business in the ecommerce sector. It is important to be aware of affiliate marketing.

Affiliate marketing has one advantage: your ecommerce company only pays affiliates when sales have been recorded. Affiliate marketing is the best and most cost-effective marketing option.

Affiliate marketing offers many benefits beyond increasing brand awareness and exposure.

• Strong Return on Investment (ROI).
• Large social proof
• Boost Credibility
• Multiply Brand Ambassadors
• Create User Content

Offer purchasing incentives: Coupons

When you shop online, coupons might be something that you hear a lot. You might have heard of couponing once or twice when shopping online. Let me share some reasons coupons are a great tool in marketing campaigns.

• It’s easy to use: The coupon code can be sent via SMS or email to specific customers during the campaign period. These coupons are limited-time and conditional for certain customer groups. It can also be posted on seller websites, so that all visitors can access the campaigns. Customers who have the coupon in their hand can apply it to the checkout page at any time within the specified period.

• It’s easy to track campaign effectiveness. Online shops can generate specific coupons to identify each campaign. Mageplaza offers a 10% discount coupon on the first order of a customer. Customers can use the coupon code WELCOME10. Mageplaza provided a coupon code COUPLE25 to customers who purchased two extensions on Valentine’s Day 2019.

• Coupons are a powerful sales booster. How can customers use coupons? Customers must purchase from your store! You will earn some revenue for every coupon that is used. Coupon codes are used to encourage customers to spend more with you.

The Marketing Solution Package with its outstanding functions

Marketing solutions packages are a great option if you’re looking for ways to integrate marketing strategies into Magento 2 stores. They include a variety of high-quality extensions that can be used for various marketing campaigns.

These are highlights of these modules. Please visit this page for more information and pricing.

Banner Sliders and Promo Banners

Banner Slider extension is the first tool recommended in this package. This powerful marketing tool allows store admins unlimited banners to be added on their websites’ home pages. This extension increases visual effects and user experience on your websites, which in turn improves your CTR for promotional campaigns.

Amazing features:

• You can add unlimited banners to many sliders

• Sliders can be animated with multiple animation effects

• You can customize the slider design

• Editable advanced demo templates

• Banner sliders can be placed anywhere

Banner Sliders can be used to promote your products. Advanced Magento 2 Promo Banner will add promotional banners to store websites in a variety of styles, including pop-up and slider. Stores can use the Promo Banner module to help them attract customers and inform them about store updates, such as sales campaigns and upcoming events.

• Display 6 styles of promotional banners

• Create a schedule to show Promo Banners

• Banner dimensions can be easily customized

• Promo banners can be assigned conditions

• Use the following options to insert a promo banner: Selection, Widget or Snippet

• When you click on banner, attach redirection URL

• Banners Auto close and Auto reopen

Daily Deals Extension

Flash sales can have a significant impact on customers’ shopping habits. These touchpoints can make customers feel more inclined to purchase your products right at the point of sale. Magento 2 Daily Deal module lets online shops highlight amazing daily deals to encourage customers to buy as soon as possible. Mageplaza’s Daily Deal Extension is an effective sales booster for e-commerce sites.

• Display daily deals with countdown timer

• You can easily configure daily limited deals

• It is easy to set up 4 types of deal pages

• Sidebar widgets supported

• Display floating deal slider

• Customizable deal label

• It’s easy to manage daily deals

• Use widget to display daily deal blocks in any location

Reward points extension

Point-based rewards programs are a great way to market to your loyal customers. Magento 2 Reward points Extension is an effective tool to convert first-time customers into loyal customers. It allows e-stores to create an automated point earning system and spend system. This allows stores to increase sales and encourage customers to return over time.

The following list contains highlights of the Rewards Points module.

• Purchases earn Reward Points

• Customizable points labels

• Spend points slider

• Rules for Earning and Spending

• Social sharing

• Reward behavior for good

• Selling by points

• Refer friends to earn a reward

• Use API to Support

• Import/Export Reward Points

• Milestones Program

• Reward Points expiration

• Indicators of reward points

• Redeemable reward points

• Advanced report for Track Reward Program

Social Share module

Social Share for Magento 2 can be used as an assistant to your Referral Marketing strategies. It allows customers to share their experiences on multiple social media channels. This is a great way to advertise your store brand, increase traffic to your website, and improve site ranking.

Advanced functions are available on the module:

• Different sharing buttons can be displayed on websites

• Multiple styles of floating and inline styles for sharing buttons

• Share buttons that can be customized

• Use snippets to display sharing buttons in any position

• Support Thank-you popup

More Coupons

This module makes it easy to create coupons! Magento 2 Coupon Code Extension helps to create coupon codes, reduce admin workload, and improves the customer experience. Administrators can also import code from other platforms into Magento stores. Customers can receive their coupon code via email or via private coupon links.

• Use shopping cart rules to create coupon codes

• Suport API

• Get a coupon generator quick link

• CSV or plain-text files can be used to import coupon codes

• Use URL links to auto-apply coupon codes

• Send coupons instantly to your customers via email

• Stores are able to comply GDPR

Loyalty program extension

This extension is a must-have if you’re looking to create discount programs that are effective for loyal customers. The Magento 2 Loyalty program extension allows store administrators to create multiple discounts for loyal customers based on customer and order data.

Let’s take an in-depth look at the highlights of this product below.

• Offer specific discounts by providing customer and order data

• Based on your order history, set up discount rules

• Email loyal customers

• Display loyalty program page with detailed statistics

• Grid allows you to manage loyalty levels

• Future feature: Estimated expiration date for loyal program

Affiliate extension

This module’s main purpose is to help online shops manage and control affiliate programs. With smart, friendly referral links, unlimited affiliate campaigns are possible. Multi-level marketing campaigns will benefit greatly from the use of friendly referral links.

These are some of the outstanding features of Mageplaza’s Affiliate Extension:

• Generate multiple affiliate programs

• Multiple commission tiers are possible

• Various commission payment methods

• Refer a friend

• Affiliate banners that include links

• Affiliate Reports with more details

• Import/ Export affiliate data

• API supported

• Styles for Affiliate URLs

• Affiliate Groups

Final thoughts

These are the best tips and tricks for marketing campaigns. We are confident that Magento stores will see a positive change in customers’ behaviors and ultimately achieve better sales results, especially with the help of Marketing Solution Package.