Email marketing is the promotion of an online shop and its products to subscribers. This could include current and potential clients. There are three types of ecommerce marketing emails. These include promotional emails, emails about abandoning shopping carts, and informational emails.

Email remains the best way to communicate online with people, even after decades. Read on to find out more.

An ecommerce email plan is essential for a business.

Market your online store to make it known that you sell products. 

There are many ways to market your store online, but email marketing is the best. Email marketing is perfect for this purpose.

This page will answer all your questions about ecommerce email marketing.

• What does email marketing mean in ecommerce?
• Why invest in email marketing for ecommerce?
• What are some of the best practices to create an email strategy for ecommerce?

What does email marketing mean in ecommerce?

Ecommerce email marketing is the process of sending marketing emails to potential customers via their inboxes. You create forms on your website which allow users to sign-up for your newsletters. You then send emails to these people.

Why email marketing is important for ecommerce. 

Email marketing has many benefits. 

1. People use email regularly

Email can be a reliable way to reach users. They will see all your emails. 

2. Email can help you reach interested people

Email can also be a great way for people to get in touch with you. Paid Ads and Social Media Posts might sometimes go unnoticed but the people who sign up for your emails are doing it because they signed up.

This is because everyone who gets your ecommerce marketing emails already has invested in the products or services you offer.

3. Email lets you counteract cart abandonment

Every ecommerce site has a problem with cart abandonment. This is when people abandon their carts and don’t complete their orders.

4. Emails can also be customized to your subscribers

Email marketing is a powerful strategy because it allows you to tailor your messages to each recipient. You may not receive the same email from everyone. We will discuss this later.

5 effective ecommerce email marketing tips

Email marketing isn’t difficult, but there are things you can do to make it more effective. 

1. Segment your audience

Each user who visits your site is unique. While some may just be interested in information about your company, others might be looking for a product.

Segmenting your email list can help you reflect on these differences. Segmenting your email list allows you to segment your subscribers based on their interests and where they are in the marketing funnel.

A product-focused email could be sent to someone who has purchased in your store, while someone who only has looked at your “About” page or home may get an email promoting your various areas.

2. Make compelling lead magnets

We’ve already discussed that the best way to build a list of email subscribers is to encourage them to sign up. You can use different lead magnets to draw attention to your emails.

A CTA could be included on your website. You could tell visitors that they will be receiving special offers from your online store if they sign up for your email list.

These other lead magnets might be of interest to you:

• Ebooks 
• Newsletters
• Free Product Trials
• Receive coupons for your first purchase

Give the lead magnet to users that sign up

3. Practice email personalization

Personalization is a powerful strategy to increase user engagement. Market materials that are customized to your interests and unique identity will be appreciated more by users.

There are many ways to personalize your email.

Another option is to target users based on their interests. Remarketing emails can be sent that target items in your carts.

4. You should center your emails around CTAs

Clutter and disorganization are two things that can harm your ecommerce email strategies. Emails should be well-structured to achieve results.

Your emails should be organized around CTAs that encourage users to take specific actions. It will confuse users if the email does not clearly state what it wants them to do.

For example, you could have a CTA that says “Visit Our Online Store for All Your Kitchenware Needs!” A button that says “Browse kitchenware” is below the CTA. This will take you to your online kitchenware section.

5. Write engaging subject lines

To attract users to your email, you must create subject lines. It should be compelling enough to grab their attention.

For example, you could use the subject line “[Recipient’s name], don’t miss this special offer!” If you have more detailed content, it could read “How to improve your business functions in just 4 steps.” “

Make sure that your subject lines are consistent with the content of your email. This will frustrate users and cause them to unsubscribe.

Kobe Digital is an expert on email marketing for ecommerce

Kobe Digital can help you launch your ecommerce marketing email campaigns. 

Our email marketing service can help you create email content that is appealing to visitors to your website. It will also keep them coming back.